The challenge for every business owner is to have a SEO-optimized and user friendly website. As an entrepreneur in Singapore, you need to understand the importance of integrating strategies in the creation of your e-commerce site. The reason behind this is to increase the conversions that will take place on your online pages. This means that whenever a potential client visits your site, you must have a way of converting that client into an actual buyer or purchaser.
These questions may popped in your mind: How will you make it happen? How can you increase the chances of purchase on your site? Is it possible to have a SEO-optimized site that is also user-friendly? In this article, we will discuss some tips on how you can do that.
- Use A Variety of Images, Videos & Text
During this process, start to determine the popular platform that visitors use to access your web pages. Understand the type of product that you are offering and think about the need for the use of these elements: image, video and text.
Certain types of products require the use of demonstration, and thus a video will be useful. Others require more informative details, and thus text will be useful for your target audience. Thus, you need to understand the nature of your product and services, as well as your target audience.
Sometimes, a video is the best way to make customers interested in your company, and at times, a simple text and photo will work well. Tackle these issues during your e-commerce web development process and never be afraid to experiment until you find out what works best for your firm. For SEO purposes, always put tags on your photos and videos.
- Limit Your Words
Be meticulous about the amount of text to add into your website. Make sure that you do not provide too much information on your web pages.
For example, in your home page, choose only the details that you want to highlight about your company. Do not try too hard to provide every detail about your products and services. This will only bore your site visitor.
When it comes to web design in Singapore, less is more. This means that you have to be minimalistic not only in choosing your theme but in planning your content placement. When it comes to writing text content, make sure to use shorter sentences. Try to break down long paragraphs. Aside from the visual appeal of shorter texts on the site, it is also good for SEO purposes.
- Be Good At Choosing Page Titles
Be smart in creating your page titles and meta description. This can have a good effect on the ranking of your site. Do not rush in creating the titles for the online pages as well as the descriptions. As much as possible, integrate keywords on them. However, always remember that you have to make it look natural.
Creating an ecommerce site requires a lot of effort. Find a professional web designer who can help you come up with a website that can increase your conversion rates. Do not only focus on the SEO aspect but also on having a good web design.