Search engines are always evolving. It is a known fact that the Google’s algorithm does change from time to time. Google even conducts major updates each year, which at times might cause massive changes in keyword rankings around the World Wide Web. This means that whatever website designs or SEO strategy you are using, it may not work as well for you tomorrow.

Before the many major updates, Google did not penalize site owners for practicing weak SEO practices by reducing their rankings. However, the tables have turned today. When there are web errors in your website, your site may not necessarily get blacklisted, but you will definitely observe fluctuations in your rankings.

If you have a blog, a marketer or a business owner, it is vital to have an understanding of some of the things that really matters when it comes to search engine results. So avoid having these four mistakes and stay on top of the game.

  1. Content

It is important for your website to always have fresh, new and unique content. This will distinguish it from hundreds if not thousands of websites with the same niche as yours. However, one of the biggest mistakes some website owners make, especially the newbies, is to copy content from other websites and not credit the site’s content. This will certainly have an effect how your site or page will rank in the search result pages.

When a search engine robot or crawler goes through your website and discovers a new page or even a paragraph, that content and its semantic words and structure will undergo assessment. It will compare it to its current indexed content, and if your post or page was found to have around 60% to 80% of duplicative quotients, it will consider that content as a duplicate. Thus, that particular page will have a lower rank in the results recognizing it as not the original information source.

  1. Mobile compatibility

In the past years, Google has made it clear that websites need to have a mobile version. The leading search engine even has an algorithm released dedicated to mobile which began eliminating web designs in Singapore that are not mobile-friendly from its mobile search. Well, not totally eliminate, but if your website isn’t responsive and adaptive, it will not rank high in Google’s search results.

  1. Article marketing

Many website owners are still doing this, where they will spin one of their blog posts into different variations, they will then get many backlinks to it. Google will see this as totally new and unique articles, which means there will be no content penalty for duplication. But, throughout the years, Google’s algorithm has undergone improvement and now they are able to sniff out articles that have been copied with minor variations made to them. The rank of articles that used to be on top is plummeting since Google sees them as a spam.

  1. Speed

Google has started incorporating a website’s speed in their rankings in 2010. They not only want to offer searchers with results that are very relevant, but they also want them to have the best possible experience. If your website loads really slowly, your target audience will get irritated and the chances of them leaving are high. Fortunately, Google has some helpful tools to help you in your web design in Singapore which can be used to measure and test the speed of websites. These tools will even point out the areas causing the problems that you need to resolve.

Furthermore, you may also want to consider seeking the help of an SEO agency in Singapore to help you carefully plan your SEO strategy. This is one of the best ways to guarantee your website’s position in search engine results. You will definitely end up at the bottom of the search results page if your SEO strategies are not on par with your competition.

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