5 Tips For Displaying eCommerce Product Prices

5 Tips For Displaying eCommerce Product Prices

Effectively displaying prices on your ecommerce website

You are about to start your own business with the dream of being your own boss. You have a great idea for a product, and it is time to make it come alive.

But how do you make sure your eCommerce store will be successful?

A key component of this is understanding how customers shop and what they want from a website, then designing your site with that in mind.

One way you can do this is by displaying product prices in an engaging and easy-to-read manner.

The good news is that there are a few ways to display your product prices effectively.

Read on for more tips on how to get customers to buy from you.


Displaying eCommerce Product Prices

Here are five tips on how to display product prices in order to make them look more appealing to customers shopping online.


Clearly Display the Product Price

Clear pricing is one of the most important aspects of any business. Pricing on your website should be clear and easy to find.

The best way to do this is by putting the price in a prominent location, preferably at the top of your page, so that it catches their eye immediately.

A lack of clarity can lead to customers being hesitant about making purchases, which will hurt your business in the long run!

It’s also essential that you display how much tax will be added on for each product – especially if there are different rates depending on where they live.

Leaving out this information could lead some people to believe they are paying less than what they really are, leading them to either feel cheated or simply not buy anything at all!


Highlight Any Product Discount

If you are an e-commerce store owner, then you know the importance of discounting your products. It’s just one way to get customers in the door and keep them coming back for more!

So, how do you let your customers know that your products are on sale? Highlighting them is one way.

This will help people who are looking for deals find what they’re looking for and become more engaged with your store!

But it’s important to make sure you’re not overselling the deal. A sale might be tempting for some customers, but others might feel like they’re getting ripped off if they don’t get what was advertised in the first place.

Here are some ways you can highlight your products and offer discounts without overselling:

  • Offer free shipping with orders over $50 (and mention that this is a limited-time offer!)
  • Point out that all of our items have been discounted from 10% – 50% off!
  • Include links to other items on sale, so people know about all their options before making a purchase.



Show Price Ranges When It Makes Sense

If you’re thinking about selling your products on an eCommerce platform, it’s important to understand the psychology of pricing so that you can offer a competitive price range for your customers.

You want to make sure your prices are enticing enough for consumers but not too low that they think their product isn’t worth anything. One way to do this is by showing price ranges in your store.

For example, if you have a $500 item and then show another option at $100 or less, it will be easier for them to click the buy button because they feel like they’re getting a better deal without sacrificing quality.

If shoppers can’t get a good estimate of what an item costs before adding it to their cart, they may not purchase at all.

Wouldn’t you rather have customers in your store than just browsing? Showing price ranges when it makes sense in your eCommerce store will help increase conversion rates by keeping customers informed about pricing ahead of time.


Offer Shipping Estimates On-page

It’s no surprise that shipping is one of the most important aspects for customers when deciding on a purchase.

The good news is, it doesn’t have to be an issue! Shipping costs and timeframes can be calculated in just a few clicks and displayed on your product page.

This way, customers can make an informed decision about their purchase before they buy.

Do you offer free shipping? How much does ground shipping cost? What are your returns policies?

These common questions about shopping online often lead to the abandonment at checkout because shoppers don’t know what to expect from the retailer.

By providing these answers upfront, you’ll increase sales by reducing buyer anxiety and improving conversion rates at checkout!


Allow for Currency Selection

In today’s world of global commerce, it is crucial that your eCommerce store provides its customers with the ability to select their preferred currency.

With more than 150 currencies in use around the world, it can be challenging for new businesses to keep up with this ever-changing landscape.

Thankfully,  technology has made it easier for retailers to allow customers to choose their currency before they start shopping.

This feature makes it much less likely that shoppers from other countries will have unexpected fees when checking out or encountering issues with conversion rates when shopping on your site, which can lead them to leave without making a purchase.

In addition, accepting international payments opens up a whole new market for eCommerce sites that might not otherwise be able to take the risk of doing so due to high fraud rates.


Wrapping It Up…

The customer is always right, so you want to make sure that they are getting the best prices on your products. That may seem like a simple task at first glance, but it’s actually a bit more complicated than it seems.

There are a few ways that you can display your product prices on your website. Which one is best for you depends on what you want to highlight and how much information about the price of each item and shipping costs you want to give customers.

Always remember to be as honest and as transparent as you can when it comes to pricing to ensure that your customers will not feel deceived. At the end of the day, your customers will keep coming back if you have been great to them right from the start.


Choose MediaPlus Digital As Your Ecommerce Partner

MediaPlus Digital is an ecommerce development agency with more than 10 years’ experience.

Our web development team provides mobile responsive websites that are both intuitive and attractive to users. As a premier web design agency, we pride ourselves on providing sound advice to clients and effective project management.

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