For many businesses, coping what your competitors do is a very common tactic. It is a common misconception that copying your strongest competitors will help you to keep up to date and to remain competitive in the marketplace. In this article, we will be looking at reasons why copying them is a very poor strategy that all business should refrain from, especially when it come to web development. You have no idea why your competitors…
Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right team coupled with the right SEM campaign strategies, companies will have the chance to compete in their markets online. However, depending on the industry, investing in AdWords (Google Ads) can actually be quite expensive. But, with the right knowledge and tools, you will be able to advertise cost-effectively. In this article, we are going…
The “Four Gift” rule is often employed by parents to limit gifts for their children based on something they want, need, wear, and read. These incentives can also be employed in the marketing context to develop a successful digital campaign that captures audience attention. 1) A want We often want something that is exciting and fun, be it when we were young or when we are old. Taking advantage of the “fun factor” allows your…
Once you already have a website that is up and running, it does not mean that that is the end. There are still other things that you need to do in order to ensure that the site continues to serve its purpose for the company. One of these must-do activities is to conduct an evaluation of the efficiency and effectiveness of the site. Look into the factors that affect the performance of the online pages…
A good business owner knows that the key to his success is customer satisfaction. When customers are happy with their purchases, they are most likely to come back to the company to buy more. At the same time, they can also help in marketing the brand especially when they start to recommend the brand’s products to others. In this article, we will present some tips and tricks on how to increase customers’ confidence in your…
