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The “Four Gift” rule is often employed by parents to limit gifts for their children based on something they want, need, wear, and read. These incentives can also be employed in the marketing context to develop a successful digital campaign that captures audience attention. 1) A want We often want something that is exciting and fun, be it when we Read More
Once you already have a website that is up and running, it does not mean that that is the end. There are still other things that you need to do in order to ensure that the site continues to serve its purpose for the company. One of these must-do activities is to conduct an evaluation of the efficiency and effectiveness Read More
Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media. Businesses Read More
In this day and age, almost all companies have understood the importance of a good marketing strategy. This is the reason why a lot of businesses are starting to engage in promoting their brands all over the Internet. As a result, consumers are becoming more confused with all the promotions that are offered online. If you are a company owner, Read More
A good business owner knows that the key to his success is customer satisfaction. When customers are happy with their purchases, they are most likely to come back to the company to buy more. At the same time, they can also help in marketing the brand especially when they start to recommend the brand’s products to others. In this article, Read More
For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources. Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer: Blogging One of the most profitable albeit long-term methods is to have a Read More
It is the year 2018 and we are living in the digital age. Technology has now been integrated into the way we work, the way we communicate, the way we live. Recently, Singapore ranked second in the 2017 Smart Cities Index, beating many major cities in terms of how they made use of the technological advancement to improve their citizens’ Read More

6 Design Guidelines for Non-designers

We live in an increasingly visual world whereby people take in information through their eyes before making judgements. Therefore, the visual representation of a website is progressively more and more important. However, there are many good and bad examples of a website. Good websites are able to portray their brand accurately and send the right message for consumers to take Read More
Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout. Ease of usage Experiencing a high bounce rate in your Read More
With more and more businesses venturing online and capitalizing on the Google AdWords platform, you most probably would be thinking: as a business owner, is the AdWords platform useful for my business? First of all, we are going to discuss the importance of advertising for your website. You have to know that there are many ways on how you can Read More
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