06 Jul: How to Use Social Media to Find Out Customer’s Needs

Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media. Businesses with the right strategies and tools are able to take advantage of this opportunity to…

19 Jun: How to Design A Website That Is Optimized For Conversions

In this day and age, almost all companies have understood the importance of a good marketing strategy. This is the reason why a lot of businesses are starting to engage in promoting their brands all over the Internet. As a result, consumers are becoming more confused with all the promotions that are offered online. If you are a company owner, it is necessary that you come up with strategies that will help you stand out…

26 Feb: What Are Some Cost-Effective Marketing Strategies For Businesses Online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources. Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer: Blogging One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the…

23 Feb: How To Develop a Digital Presence for Online Success

It is the year 2018 and we are living in the digital age. Technology has now been integrated into the way we work, the way we communicate, the way we live. Recently, Singapore ranked second in the 2017 Smart Cities Index, beating many major cities in terms of how they made use of the technological advancement to improve their citizens’ lives. We are one of the most digitalised cities in the world, hence it should…

22 Feb: 6 Design Guidelines for Non-designers

We live in an increasingly visual world whereby people take in information through their eyes before making judgements. Therefore, the visual representation of a website is progressively more and more important. However, there are many good and bad examples of a website. Good websites are able to portray their brand accurately and send the right message for consumers to take action. Conversely, bad websites may not have a clear representation of what their brand represents…