Craft Axis

Craft Axis

Craft Axis is Singapore’s leading wallpaper and window shades specialist. They provide a wide range of products created from around the world.




Search Engine Optimization

The Challenge

Craft Axis partnered with MediaPlus Digital to increase their online sales efforts and brand presence within the Singapore market. With many huge competitors within the home decoration space, we needed to bring across Craft Axis’s unique value in both the quality of their products and available consultations provided by their design specialists.

The Results

Within the course of the 6 months campaign, Craft Axis’s website gain a substantial increase in critical ranked keywords on Google SERPs. This led to an influx of more qualified traffic who were keen to purchase Craft Axis products.

Website Traffic First Month Vs Last Month


Website Enquiries First Month vs Last Month


How We Did It

To increase the amount of qualified traffic to Craft Axis’s website, we carefully studied and targeted the search terms used by the target audience. Thereafter, we also tweaked the content and user journey to meet the inferred user needs from these search terms.


Given the sheer amount of products and categories on Craft Axis’s website, we also needed to perform ongoing maintenance. This included implementing canonical tags, no index tags and resolving any indexing issues.

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