First Immigrations
First Immigrations
First Immigrations provides comprehensive consultation and aid for Singapore PR applicants. Their consultants help applicants to receive Singapore PR status at a high rate.
Industry
Consultation/Immigrations
Solution
Search Engine Optimisation
The Challenge
First Immigrations partnered with MediaPlus Digital to increase their brand presence within the expat community in Singapore. Competitors had a head start in online presence and were investing significant resources to maintain their positions. As such, we needed several quick wins to close the gap and allow First Immigrations to start being competitive in the online space.
The Results
Within the course of the 6 months campaign, First Immigrations received more than 2 times the number of monthly visitors. This allowed them to take an effective brand share within the PR application consultancy market.
Website Traffic First Month Vs Last Month
+107.26%
Website Enquiries First Month vs Last Month
+85.18%
How We Did It
To compete with resource rich competitors, we identified audience’s interest and demands in niche topics within the industry. Given the general ambiguity of the process and industry, we found that there were gaps in content available online for specific searches. We thus set about ranking for keywords within these categories by providing relevant content to help users understand the PR application environment better.
In addition to attracting these sectors of audiences, we installed well placed CTAs to draw users from the entrance content pages and onwards to the services rendered by First Immigrations.