To compete with resource rich competitors, we identified audience’s interest and demands in niche topics within the industry. Given the general ambiguity of the process and industry, we found that there were gaps in content available online for specific searches. We thus set about ranking for keywords within these categories by providing relevant content to help users understand the PR application environment better.
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In addition to attracting these sectors of audiences, we installed well placed CTAs to draw users from the entrance content pages and onwards to the services rendered by First Immigrations.