Scrap Car
Scrap car is the leading authorised scrap car agent in Singapore, offering competitive prices and customer centric services.
Industry
Car Scrap Services
Solution
Search Engine Marketing
The Challenge
Scrap Car partnered with MediaPlus Digital to establish itself as the number 1 brand on the market for scrap car services. They had previously run marketing campaigns, but were having to pay relatively high cost per lead. In an industry which is highly ambiguous to customers, we needed to design a campaign that directly delivered Scrap Car’s key offerings to clients in a direct manner.
The Results
Within 7 months, we increased conversions without raising the ad spend budget, thus dropping per lead by a substantial amount.
Conversion Rate Increased in 7 months
23.76%
Cost Per Lead Decreased in 7 months
19.73%
How We Did It
MediaPlus Digital conducted intensive competitor keyword research to find converting keywords. Concurrently, Broad Match Modifier keywords were used to discover new search terms. Subsequently, the most value for money keywords were precisely targeted, thus gradually and efficiently dropping the cost per lead down.
During the course of the Google Ads campaign, we
Continuously revised ad copies to find the most optimal versions for both click through rate and campaign quality score.
Removed non-relevant or non-converting keywords to minimise budget wastage.
Ensured ad relevancy by grouping keywords and having targeted ads for each group.
