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E-Commerce Web Development

5 website design pointers for ecommerce success
Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout.

  1. Ease of usage

Experiencing a high bounce rate in your website? Well, poor user interface is definitely one thing that will contribute to that. Therefore, it is important you test your ecommerce extensively to ensure that it has a good user’s experience. While it is important to make your webpage attractive with many unique functions, it can go against you if they only make it difficult and confusing for users to navigate around your site. 

  1. Performance

It is estimated that up to 50% of users will leave the site if it takes more than 3 seconds to load. That is half of your traffic wasted as these users are leaving without seeing anything on your website. Thus, it is especially important to work on your website’s speed. Good hosting, functional coding and optimized designs are what you need to ensure good performance.

  1. Content

 You must not neglect the importance of good website content. Even if you have an attractive design in your website, the site will still fail if the content does not offer value to users.

For instance, when users shop online, they are not able to physically examine the product, thus it is important that you utilize your content to communicate the product’s benefits to users effectively. Product listings should include detailed information, specifications and pictures.

  1. Digital marketing

Digital marketing is one effective way to engage relevant target segments and generate leads for your ecommerce business. Primarily, this can be done through Search Engine Optimization or Search Engine Marketing. Hence, plan your inbound marketing strategy and execute with care to ensure ecommerce success. You can always engage a digital marketing agency in Singapore to guide you through this.

  1. Security and Privacy 

With a few major cases of security lapse being reported every year, it is understandable that security and privacy is the top concern for ecommerce shoppers. You must ensure that your platform is using a reliable and secured payment process. Additionally, make sure that all private information is kept securely. Maintain transparency so users can have the assurance when they shop at your site.
Contact an agency with extensive experience in web design in Singapore today if you are still in doubt.

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In this day and age, almost all companies have understood the importance of a good marketing strategy. This is the reason why a lot of businesses are starting to engage in promoting their brands all over the Internet. As a result, consumers are becoming more confused with all the promotions made available online. If you are a company owner, it is necessary that you come up with strategies that will make you stand out in the market.

The first thing that you can do is to design a website that is optimized for conversions. This means that your website’s design must be one that will increase every site visits to profits. When a customer visits your site, he or she will see a lot of products that are up for sale. Your design must be optimized in such a way that he or she will be enticed to make a purchase for the items you are selling.

Before going to the details of optimizing design for conversions, it is important that you have a deep understanding of web design in Singapore. There are several companies in the country that provide web development and web design services to interested businessmen or entrepreneur. What you need to do is to find the right firm that will best serve your needs. To do this, check online testimonials and reviews that are posted by the previous clients of the companies. Learn also how to check the credentials of the firm as well as the professionals that are under their employment. Choosing a web designer can make or break your site.

Once you have come up with a website, the next thing you need to do is to develop a strong branding. Take note that your site is a representation of who you are and what you have to offer. It is the vehicle that will help you increase your online presence. The primary objective is to create an ecommerce site that will speak about your brand. The site must have a clean and minimalistic design in order to make it appealing to the eyes of the site visitors. Most importantly, all content must go through under a screening process. This is necessary so that all articles, photos, videos and other content materials have been checked before they are posted on the site.

Another important thing you need to remember is to make your products easily available on your website. Avoid creating too many categories for your products that will only make the site look messy. Keep everything simple. Choose a good photo for your item and be careful with your caption on each item. Do not try to oversell. Just state the basics. Most importantly, work on placing the “Proceed to Checkout” button on the product page.

It is also highly recommended to add important elements or features on your site. For example, the search button must be placed on a visible area to make it easy for customers to find something on the site. At the same time, make sure that you have a working contact page. This will help your customers reach out to you easily which in turn will increase customer satisfaction.

If you need someone to do a holistic e-commerce web design strategy out for you, you can always do your research and find many e-commerce web designers out there in the country.

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Are you planning to create a website for your company? Have you tried checking hundreds of websites to get ideas on how to go about configuring your e-commerce site? Do you want to build a site that will represent your company in the online world? Lucky for you, we have come up with a list of things that every businessman can take into consideration before creating a website or engaging in ecommerce web development.

Have A Clear Purpose

This is the first thing that you need to make before contacting a web design company. You have to be able to identify what are the various reasons for creating your website. Do you want to sell your products online? Or do you simply want to provide information about your company? Knowing the site’s purpose is an important stepping-stone.

Know The Look You Want

Choosing the right theme and design for your company’s website is crucial. Make sure that you know how you want your site to appear to your target market. To do this, you may want to consider checking the websites of your competitors. Do not copy their design elements or features. Create your own. Just check their sites to gain some inspiration.

Determine Site Launch

This is also necessary before you contact a team of professional web designers or developers. You must set a deadline for the launch of your site. Keep in mind that you cannot develop a good website overnight. There has to be a trial and error phase where the web developers will experiment how certain elements will work for your site.

Research Before Committing

Now that you know the purpose of the site and the design you want to add, the next thing to do is to find the right web designer that can cater to your needs. Do not rush in doing this process. You can start by gathering the names of companies in Singapore that provide web design services to interested entrepreneurs. Read reviews and testimonials about these companies before committing. At the same time, you can also request the firm to send you their portfolios. Check these portfolios to determine their capabilities in web designing and development.

Provide Relevant Information

After choosing the right company, the next step is to work closely with its team of professionals. This is the part where you need to establish a good working relationship with the designers and developers. Be clear about the things that you want in your site. Give precise and accurate instructions to expedite the process of developing your site.

Gather Relevant Content

Lastly, while the designers and developers are busy with the back-end work on your site, you can start gathering relevant information that can be uploaded on the website. It is imperative that you create material and interesting content. Always remember that having quality content can be highly beneficial on your site.


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Using The Power Of Images To Increase Your Leads In Your Website
Inevitably, visual content is the first thing that users will judge when they have entered your site. Even though you might have much content to offer to your users, however, it is not just the quality of your content that will draw the attention of your site visitors, but it is the visual component that plays an important role that will influence your site visitors to stay or even engage with your site.

In this article, we will discuss one of the common ways on how you can utilize visual content to increase your site’s conversion rate. If you are not confident to do this alone, get your website designer to help you out.

Post Photos of People

If you want to connect with your customers, it would be helpful to add a human touch to your site. For example, if you are selling a mobile device, then post a photo of someone using it. Show your users that your product is relatable.

Be Creative

There are many ways to take a single photograph and many angles to it. Show your target audience what your brand stands for. If your brand has a loud and vibrant personality, use images to communicate that. Think about how you can communicate certain aspects of your services differently. Remember that they are many ways to tell someone about your brand.

Always Go For High Quality Images

There is only one rule of thumb that you should stick to: Never use pixelated images. Always find high quality images. This will speak a lot about your company. Customers are more likely to trust your e-commerce website if they can see that all posted images that are of high quality. How would a consumer trust your product if the pictures that you are posting up aren’t clear? In addition, low quality images will not convince your users that your product will look good even in real life.

Use A Character To Represent You

You can also consider using a character icon to represent your brand. Find a designer who can create an exclusive character icon that will be associated with your e-commerce website. Keep the design simple. Choose colors that will go well with each other. Having a character on your site can also help in creating emotional attachments for a site visitor.

Using images to increase leads on your site can be a tedious process. However, it will definitely be worth it. The most important thing to do here is to have a screening process for all photos. Choose the right images to post on the website. Make sure that these images are not offensive to possible site visitors.

If you are unsure on how you can go about to do it, do not hesitate to contact a professional engaged in e-commerce web development. With a team of experts, the challenge of creating effective visual content on your site will be a problem of yesterday.

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Do you want to grow your business? Do you want to own a website that can compete with big companies in the market? Lucky for you, there are many ways on how you can make your ecommerce site stand out from all the rest. The key to your success is actually creating a user-friendly or customer-friendly website. We will provide top ten ways on how you can make this happen. Make sure to read the rest of the article.

  1. Speed is always top priority. Whether you like it or not, the fact is that users can be impatient when it comes to waiting for sites to load. Hence, your task here is to focus on creating a website that will load its pages quickly. This is something that you can give attention to during your ecommerce web development process.
  2. Mobility of the website is mandatory. With an increasing number of people who use their smartphones in accessing the Internet, it has become a necessity for site owners like you to ensure that your website functions well even when it is viewed on a mobile phone.
  3. Pleading design is in. Of course, you have to create a wonderful and beautiful look for your site. Find a professional who are experts in web design in Singapore. Let that professional choose the right theme to suit your brand.
  4. Provide contact information. Most customers would feel more secured when they can find your contact information on your website easily. It assures them your company is legitimate and they can easily contact you if they encounter any problems along the way.
  5. Avoid broken links on pages. Make it a priority to update your site on a regular basis. This is when you will see broken links that must be fixed immediately. It can be annoying for a potential client or customer to click on a particular link on your website and ends up discovering that the site does not exist or isn’t working properly.
  6. Add a search bar. Make the lives of your site visitors easier by providing a search bar on the top page of the website. This will help them find information or details that they are looking for in your site.
  7. Keep registration smooth and easy. If customers or clients need to register on the site, make sure that you have a simple registration procedure. Do not ask them to provide a lot of information. Try to keep it as short and simple as possible.
  8. Focus on better content. This is very important. Give value to your site visitors by providing informative and relevant content. Have a screening process for all the photos and articles that will be posted on the website.
  9. Use captions on videos or photos. If your site has many images or videos on it, do not forget to provide captions. These are helpful for clients to give them an idea about the visual content that you have posted.
  10. Know your font size and style. How the texts on your site appear speaks a lot about your company. Make sure that you use a font size that isn’t too small nor too big. At the same time, choose a font style that is easy to read.


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Top 5 ways to improve your ecommerce checkout page
There are many factors that can affect a buyer’s decision to purchase a product in a website, and one key element that plays a crucial part in influencing decision making is a website’s checkout page. Thus, having a smooth checkout page is a must in an e-commerce page. If you are a business owner who sells items or products on your website, make sure that you know the top five ways on how you can improve your checkout page.

Many Payment Options

When it comes to transacting business online, the manner or mode of payment available on your site is really important. As much as possible, give your clients or customers several options on how they would like to make payment.

Secure Checkout

At this point, you need to understand that online shoppers are quite hesitant in providing information online. Make your potential buyers feel that providing their details on your site is safe. Try to create a secured checkout page. By doing this, your customers will be able to feel ease and comfort as they provide some information to complete the transaction.

Have Your Own Checkout Page

 Avoid hosting your checkout page to a third party site. When you do it, there is a high tendency that your customers will automatically lose trust in your e-commerce website. This is why it is always recommended to have a self-hosted checkout page for your site.

Refrain From Adding Hidden Fees

 Gaining the trust of your potentials clients and customers is not an easy thing to do; you have to show them that you value doing business with them. Hence, it is important that you try to do all good and excellent things to make them trust your online business more. The best way to do it is to ensure that you will not add hidden charges or fees in your checkout page. Do not try to ambush online buyers by providing mark-up costs on the products without notifying them.

 Show An Indicator for Progress

 One of the things that online shoppers complain about check out pages is slow loading time. For these clients, it sucks to wait for the transaction to be completed. To ease their burden, it would be helpful to add an indicator on your checkout page. This indicator will show the progress of the transaction. Make sure that it shows the right percentage or time.

The good news is that all these can be made possible and you simply need to find the right web design company in Singapore. There are several firms in Singapore that specialize in e-commerce web design. Tell them your concerns and get them to customize a checkout page for your ecommerce site.

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Theories That Explain How Your Users Rate Your Website's UX When it comes to web design in Singapore, there is one important thing that you must never forget and that is user experience.

As you build a site for your business, always put in mind that personalized user experience is important. Do you want to increase the usability of your site? Do you want to provide an excellent user experience? Read the rest of the article to learn more about theories that explain how users rate your website’s user experience.

Face Perception

One of the most effective ways to make users more interested on your e-commerce website is to use photos or images that have a human touch. As much as possible, use visual content that shows faces of certain people. Make sure that you know how to choose these photos as it has the capacity to make or break your site. For example, if your site is all about products for the kids, then uploading images of a family or of kids can be a nice idea.

Psychology of Colors

Another thing that you have to do is to understand the psychology of colors. Are you aware that there are people who associate their emotions or feelings with certain colors? Your goal here is to find the right hues or colors that will be used in your site’s design. Take for example the color green which is usually associated with nature or the environment. It can also be called as the color of harmony or calmness.

The Isolation Effect

You can also use the Isolation Effect. Have you ever noticed that when something is different from all the rest, it usually stands out? This is called the isolation effect. People can easily notice something that is unusual, rare or odd. Hence, if you want to highlight a particular item on your e-commerce site, then make sure that you know how to isolate that from the rest. If it’s an image, then use black and white or upload it in full dimension. If it’s a text, you can change the font size or font color.

Indeed, owning and maintaining an e-commerce website is quite difficult. There are some processes that are so complicate that will only make your head ache. However, there is still something that you can do about it. Find a professional who knows the basics of web design. Lucky for you, there are several firms in the country that specialize in web design and development.

In choosing the firm to hire, make sure to look at their portfolio. Make some inquiries first before hiring its team of professionals. It is highly recommended that you check the websites that they have done before. This is the best way to determine whether their designers are really good in what they do.

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In this digital world, almost everyone is using the Internet. There are those who access the Internet to find information about a particular topic while many are going online to make purchases. As a result, many companies have engaged in e-commerce web development, however struggle to engage their target audience and bring traffic into their site. In this article, you will learn some tips and tricks on how you can improve your company’s website just by including some visual elements into it.

If you believe that you have a good video about your company or the items you sell, then make sure that you use it for a smart content marketing. Having a video on your online page can be appealing to your potential clients and existing customers. It can also be informative, making it easier for site visitors to get the idea what your company is all about.

Recent studies also show that videos on landing pages can increase conversions up to 80%. This means that more people will make purchases on your e-commerce website if it has a video. At the same time, viewers will more likely stay longer on your site if there is a video. It is important to note that since people would stay longer on the site, then the chance that they will buy a particular product or item also increases.

The challenge now is how you can incorporate videos on your landing pages. Well, why not get a professional that is an expert in web design in Singapore. A web design expert is definitely more than competent to know what kind of video does your website need and where to place it. The challenge is always about making your video content interesting and at the same time compelling enough to convince users to either find out more or to take an action on your website. Always remember that having a nice video content is the key to achieve higher conversions for your site.

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There are many reasons why companies would like to host their own website internally. One of them include: because they trust their staffs and they would like to save on costing. Rather than getting someone who offers an expensive website maintenance service package, why not do it yourself? That is often the thought process of many companies.

In this article, we will focus on what internal hosting is and how it is different from external hosting. We will also answer which among the two is better for your company.

Internal hosting happens when a company chooses to host its website on its own server. Firms that have a large IT department usually do this. A certain company owner may prefer this type of hosting if he wants to have a full control of the hosted environment. Many businessmen believe that internal hosting is better especially if there are concerns about security threats or breaches. However, the truth is that internal hosting can be expensive and complicated.

Most experts usually encourage entrepreneurs to get someone that does external hosting instead. Everyone may not know it but this type of hosting actually provides exclusive control of the site by the company owner. It is a common misconception that externally hosted sites are prone to security breaches or hacks. Web hosting companies have developed a system that allows website owners to fully control what they want to put on their online pages and at the same time they offer a high level of security to protect their data and content.

One other concern is regarding the web design of an externally hosted website. Some people say that it would be difficult to change the theme or design elements of a site if it is not internally hosted. Well, this is not true because most web hosting companies enable company owners to have a testing site. This is where all changes or modifications on the design of the site can be made. Hence, there will be no difficulty at all and the risk of losing important data during the process would be eliminated. Any professional web designer can update the site’s theme and element regularly without losing the full functionality of the website.

The major challenge in choosing external hosting is finding the right web hosting company. You need to invest some time to select a specialized company that will host your ecommerce website. Make sure that you select a company that has a good record in the online industry. Do not engage in the services of a web-hosting firm that has a limited bandwidth offer for your site. Most importantly, choose the right package after you have chosen a web-hosting provider.

Choose a company that has an affordable package. However, always remember that just because a hosting package is affordable does not mean that it is already the best option. Always put in mind that you must never compromise good quality hosting services with a low price.

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How To Use Your Customers’ Data And Improve Their Web Shopping Experience?
Almost everyone uses the Internet for various reasons. There are several websites that are made available to different kinds of users. On the part of users or site visitors, they usually look for one thing in every e-commerce web design, which is the personalized user experience that the site provides. There is only one rule when it comes to doing an e-commerce business: When your customers are happy, your sales will increase.

If you have your won e-commerce platform, make sure that you are able to track your customers’ behaviors and data. Next, do a proper analysis and use those data to understand what you can improve on your site and in turn create a better user experience for future customers.

Are your items out of stock?

Nothing pisses off a customer than finding out that the item she was shopping for is already out of stock. Make sure that you keep your site updated all the time. A good tactic is to inform a potential client that the item he is eyeing for will be out of stock in a span of three days or one week. The tendency is that he will act fast in buying the item right away.

Are you customers happy with your products?

Did you know that one of the most convincing way of marketing your products is through word-of-mouth? When a particular person sees that the item you are selling works best for an existing customer, there is a high tendency that the former will buy the product. For example, if you are selling a skin whitener and it turns out to be effective, then people who have heard of such thing will automatically go to your site and make purchases. Needless to say, social proofing is one of the best ways to increase profits for every business. Learn to analyze which of your products are popular and which need improvement.

Do you promote urgency?

Encourage your target market to make a decision quickly. You could send a newsletter or an e-mail encouraging them to take action. A good example of this is a message saying “Buy in the next hour and receive your item tomorrow!” By so doing, people will become more interested in getting your products immediately. However, always remember to do this the right way. Do not bombard your customers with endless messages. The last thing you want to happen is to annoy them.

To personalize user experience, do not hesitate to get the help and assistance of a reliable web design company. This agency can provide a team of professionals who will work hard to come up with an effective and efficient e-commerce website for you. Trust the company that its web designers are skilled in coming up a site that will help you increase conversions.
When it comes to selecting a web design company, the first thing that you need to do is to read about the company. Look at the portfolio of its designers so that you can have an idea on what to expect from their services. Try to screen companies before making a decision.

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