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E-Commerce Web Development

A homepage is considered as the main page of a website, and it is usually the one that the main URL is assigned to during the process of web creation. It is often used as a landing page to attract visitors; enticing them to explore other pages, and eventually through the sales funnel. Because it is the main point of entry, it is important to make a good first impression, where the page has an attractive welcome sign that will greet visitors to a business’s digital real estate.

Why Pay Attention to the Homepage’s Design

Users of the internet often pass judgment on a website based on what they initially see. If a homepage is cluttered, disorganized, or not visually appealing, then there is a big chance that visitors will simply go away. Whenever this happens, the business loses the opportunity to either educate a potential customer about their brand or to convert them into a buyer or client.


Also, people tend to scan information, and only if something catches their attention, will they read the content more thoroughly. Unless they are really determined to find details, they will not read through walls of text.

Therefore, a homepage has to have an excellent copy that will instantly grab the attention of visitors. An engaging web design should complement these carefully chosen words in order to emphasize the most important points. These two factors should work together to draw in visitors and keep them glued to the site.

Tips on Designing a Homepage

Designing a homepage can be rather complicated, which is why there are professionals that specialize in the field of web design. Still, there are simple tips that anyone can follow during the web creation or redesign process to make or improve the look of their website. Here are some of them:

  1. Keep it simple, clean, and clutter-free.

As mentioned earlier, people don’t particularly like being greeted by a cluttered homepage. Too many images or a walls of text can be overwhelming, so it is best to maintain a balance of photos, content, and white spaces. Also, if possible, avoid putting auto-play videos and a plethora of banners and ads.

  1. Use an appropriate color scheme.

There are plenty of reasons why one should take special care in selecting the color scheme for their website. Different colors evoke different emotions on people. Some color combinations are pleasant to look at, while others can be harsh on the eyes.

Also, there are colors that are more appropriate for certain products or target audience. For instance, black is not a good choice if the website is about toys for kids, and baby pink may not be appropriate for a sports bar (unless the color reflects the venue and has been selected on purpose).

When selecting the site’s palette, try not to use too many colors that will “fight” for the viewer’s attention. Instead, choose the ones that will complement each other.

  1. Choose the right combination of fonts.

Just like colors, fonts can have an impact on the effectiveness and beauty of a homepage. There are combinations that look good together while others may clash. Some can also be harder to read on a computer screen than others.

The typefaces that one chooses should be in accordance with what the website is about. Comic or kiddie fonts don’t belong in a law firm’s website, for example. Also, the size of the fonts should differ depending on emphasis. Titles are normally bigger than subtitles or descriptions.

  1. Feature an image that represents the brand.

Images also play an important part in creating an engaging web design. The photo for the upper part of the homepage (above the fold, normally seen even without scrolling down) should reflect what the brand is. So, as much as possible, use an original, high-quality one and not simply take a stock image from the web.

  1. Write short, catchy content.

The content on the homepage is different from a blog. It is not wise for the main page to feature an article or an explanation; instead, it should be more like an advertising copy, where there are short and catchy titles with brief descriptions.

There should be just enough text that will help visitors understand what the company is offering, and if they want to read more, then can follow a given link.

Also, there should be a contact information on the homepage — this will make it easy for visitors to enquire about the company’s products and services without having to navigate deeper into the site.

A homepage should be responsive, i.e., it can be viewed using any device, easy to navigate, and loads fast. Moreover, it has to be designed in such a way that people will associate it with the company and its products or services.

In other words, it should introduce and establish the brand. It has to make a statement, create an impact on visitors, and aid their recall even after they have left the site. A homepage is not simply about displaying the brand’s the name and logo, it also about giving visitors a “feel” of what the company is about.

If you need help in creating an effective homepage, or if you want to build a new website or redesign an existing one, our web designers and developers can help. The digital experts at MediaPlus have years of experience in corporate website development and Ecommerce Web Design, and they can produce one with the right layout, colors, fonts, and content for you. Call us now at +65 6816 3168 or email us at wow@mediaplus.com.sg.

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WordPress began as a blogging platform, but it has grown to be the largest and most used Content Management System (CMS) platforms today. Estimates show that over 60% of websites that use CMS prefer WordPress. Popular websites like Xerox, Best Buy, and the New Yorker are among the websites that operate on WordPress and it is obvious that their CMS web design is superb. Ideally, over 24 percent of the World Wide Web operates through WordPress.

So, is it expensive?

You don’t need to purchase a license while setting up your website on WordPress as it is an open source software for all. Because of that, contributors like web developers who create plugins, apps, and other add-ons have constantly been enhancing the platform; making it an ideal choice for anyone to develop a website. Moreover, one does not need to worry if he or she has a strong coding ability. If you need to be involve in an ECommerce Web Development Singapore, the software can easily be customized to fit your needs.


Besides being the most popular content management system that has helped to serve thousands of websites, WordPress offers a user-friendly interface with a range of tools.  However, there is one small problem with the platform. It lacks the basic web creation tools, thus a WordPress Web Designer will be of help to you. On the other hand, it is worth mentioning that it has a useful interface, where there are third party add-ons that allow quick creation of functional eCommerce sites. The available content approval tools, the granular privilege, and SLL compatibility allow you to control access levels based on the administrative levels that are set. Regarding CMS web development, WordPress has an email verification process, a capture tool, and a problem notification feature to limit spam actions on your site.

Standard add-ons

As it is with any well-functioning content management program, WordPress has a good amount of standard add-ons. These include site maps, email help forms, and blogs, which you can use to post fresh content regularly; thereby boosting your site’s online authority. It also has a unique provision of chart and graph generation that helps performance analysis.

With WordPress, small businesses can benefit from thousands of add-ons and plug-ins including shopping carts, point of sale systems, affiliate tracking and inventory management.  These are some of the key aspects of ECommerce web development.

A proper CMS web design must also incorporate a clearly labeled dashboard. Luckily, WordPress allows customization of the dashboard to suit your personal business needs. It also offers a content testing sandbox for viewing the content before publishing.


Besides project tracking and file distribution, WordPress can help to facilitate projects, documents and content. It has a spell checker, undo tools, and a drag and drop function, which makes it very useful and easy to operate. However, during an ECommerce web development process, search engines and database reports must be brought in because this CMS program doesn’t directly support them.

There is lots of information about WordPress

With WordPress’s increasing popularity and number of community users, more and more information have been created about WordPress online. Most of the common and uncommon challenges of using the platform are explained through blogs, social media posts, and web pages. You can also get source codes for the important features online in case you wish to improve your CMS web design.

Generally, WordPress is the best platform for developing websites, together with an ideal CMS.





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With the recent advancement in technology, a lot of people are now adapting a high tech life. Almost everything is now on the Internet. No wonder there has also been an increase in the number of e-commerce businesses all over the world. The primary reason why many brands have chosen to bring their businesses online is because of the fact that it is fast and convenience. With e-commerce, both service providers and the customers can engage easily with one another. In addition, business transactions have never been quicker and easier.

If you want to become part of the growing e-commerce industry, here are the three tips that you need to master.


  1. Find The Right Product

Do not jump in the market right away. Before you create an online shop or website, make sure that you have already chosen what products to sell. Identify the demand in the market as well as the possible competition. Conduct proper research and determine what the current market trend is. Find something that is unique that will spike the interests of many.

  1. How To Start Selling

Of course, every business owner’s number one goal is to earn profits. This can be done through increasing sales and decreasing expenses. Once you know what products to sell, the next step to take is to look for a supplier who can provide the products you want to offer in the market. Finding an affordable supplier means lessening the cost of sales. This is highly beneficial on your part.

  1. Create A Website

This is the most crucial part, thus there are many brands out there that have engaged in the services of a web design company. Setting up an online site is tedious especially for those who have no knowledge about coding. It is highly advisable that a business owner must work closely with the web designer. He must not only focus on the website appearance, but also on the content of the site. Articles, photos and videos are all part of web content that can spark the interests of consumers and get them to enquire more about your company’s service offerings.

  1. Make Your Brand Known

Branding is also a complex thing to do when it comes to launching or growing an e-commerce business. Since you will be dealing with online customers, it is imperative that your website must be responsive and neat looking. The logo of the business must be clearly visible on the site as well as on other social networking sites, as these things can help to drive potential clients to you. Create a good impression so that people revisit your site.

  1. Learn To Advertise

The best way to grow one’s business is through marketing. As someone who is new in the industry, you need to create a budget for ads. In fact, you can engage the professional services of a particular SEO or SEM Agency. They will be responsible in creating awareness for your brand or company. A successful digital marketer can make you visible on several pages of the web, which will in turn yield to higher traffic to your site and eventually higher sales.

Starting an e-commerce business is a good start that has the potential to change your life. Just remember the tips presented above and you will surely be on the road to achieving more for your business.


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Companies often decide to redesign their respective websites in order to draw in more traffic, increase their conversion rate, and/or to meet the needs of their growing business. This is no small task, and any web designer in Singapore would attest to that, especially if the website already contains a lot of information and data. Due to the large workload, it is easy for web designers to end up making small mistakes that may later impact the company.

Consequently, this article seeks to provide the factors to consider before redesigning a business website.

Not Setting Up Goals

Goal setting should always be done before redesigning a business website. The company has to first identify what they want to achieve as the web design and content should support the goals set in place.

Not having specific goals or strategies would only result in disorientation of content and design, thus wasting the resources that were invested into the project.

Pausing Analytics

Speaking of ecommerce web design and development, many make the mistake of thinking that ecommerce web design is all about making the website look good. They might have overlooked the importance of analyzing data, which will actually help them find out what to change and what to keep.

For instance, if an element like a call to action button effectively drives conversion, then it would be wise to keep it. On the other hand, if a website element is not performing, then one has to consider how to improve it.

Also, even if a business website is undergoing a redesign process, the company should still continue gathering data. This is actually a good opportunity to do split testing; to find out what works and what doesn’t in terms of creating engagement and driving conversions.

Stopping the site’s analytics during reconstruction would only mean letting go of the opportunity to see how people are responding to the new features and design.

Ignoring SEO

It goes without saying that search engine optimization (SEO) is important in terms of ranking in the Search Engine Results Pages. Ranking high would mean better visibility, more visits, and more conversions. Thus, SEO should be part of the web redesign process and not only implemented as an add-on.

Simply Migrating Content

While it is good to bring old content to the newly redesigned website, it is also not advisable to simply dump everything into the business’s new digital space. Part of the redesign process is to decide ahead of time what pages and which content to include while staying flexible. This also means planning how to make the content visually appealing and easy to scan — it should have the right balance of text, white space, images, and headings. Consistency should be ensured.

Not Redirecting Old Links

Some pages on a newly redesigned website are given new URLs, this means that the old links would be broken unless the company has set up a redirect. For instance, if the old Contact Us page is ‘mycompany.com/contactus’ but the old page is ‘mycompany.com/contact-us’, then the company should automatically take visitors to the new page should they insist to stick to the old URL. Ignoring this could mean a hit in rankings and also result in negative user experience, thus this should be considered during the ecommerce web design and development process.

Redesigning a website requires a collaborative effort among many departments, including the management, the sales and marketing team, and the developers. At MediaPlus Digital, we can work with you to avoid these mistakes as discussed. Our team of web designers in Singapore can help identify your goals and build your brand’s image online according to your specifications. Call us at +65 6816 3168 or send an email to wow@mediaplus.com.sg so that we can discuss your project.


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Any company that wants to be easily found over the internet should think carefully about the name it will use for its website. Why? Not only does a good domain help in providing recognition and identification for you, but also in visibility and recall. Therefore, even before starting the process of corporate or ecommerce web development, a business owner should already plan and acquire a relevant domain name.

What is a Domain Name?

A domain name is the label of an internet resource or a collection of resources that is registered in the Domain Name System (DNS). It is more commonly known as the name of a website.

To clarify, the domain name is not the same as the web address or URL (Uniform Source Locator) although they may seem quite similar. This site, for example, has the domain name mediaplus.com.sg, but the URL of its main page is https://mediaplus.com.sg . Other pages on this website like https://mediaplus.com.sg/8-reasons-why-businesses-need-digital-marketing/ and https://mediaplus.com.sg/portfolio/ have their own URLs but they still fall under the company’s domain name.

Things to Consider When Choosing a Domain Name

For businesses operating in Singapore, it is important for them to choose a domain name that can be positively incorporated into its identity and reputation. Here are some points that one needs to remember:

  • Think branding. Just like choosing a business name, a domain name has to be one that would build the company’s image. It has to be memorable yet unique.
  • Google it. Google Search is a good place to start to see if a domain name is seen in popular sites like Wikipedia. If it does, it means that the company has to compete with those big names in search results. You want to avoid that.
    Businesses should also find out if any term they intend to use has a negative connotation that can hurt their reputation.
  • Check its history. A careful search on the history of a domain name can reveal if it has been used before. It might have expired due to any number of reasons, such as having been banned by Google due to some black hat SEO practices that the former owner has used.
  • Check for trademarks and copyrights. Using a trademarked or copyrighted name can cause legal problems, so it is best to avoid it. Steering away from similar used words will also help to prevent confusion and it prevents your domain name from being associated with another entity.
  • Make it indicative of the company’s business. Companies can certainly use their corporate names, but they can consider using domain names that indicate what their business is about. Including a keyword as well as the location can be helpful in targeting a specific market. Undoubtedly, you could get an ecommerce web development team to assist you with creating effective domain names.
  • Simplify. It is more effective to use a simple name instead of a complicated one. Make it short, easy to type, and easy to remember. It should also be easy to pronounce to improve customers’ recall. Try to avoid numbers, hyphens, and names that people might spell differently.
  • Register multiple versions of the domain name. Companies can register multiple versions of their respective domain names. They can also consider alternate names as suggested by the domain registrar. They do not have to create new websites for each domain, but simply route visitors to their site.

Remember that a domain name is an integral part of a business’s online presence. At MediaPlus Digital, we can help you by finding the best domain name options for your company’s digital real estate.

To find out more about our Singapore website development services, call 6816 3168 or email us at wow@mediaplus.com.sg.




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You are a small business website owner or an average person running blogsite. Why would anyone break into your website when you believe you don’t have anything of value? There are lots of other people asking the same questions.

Unfortunately, cybercriminals are continuously crawling the web for websites you might not expect. Small businesses used to rely on security through obscurity, but those days are past as hackers are realizing the financial incentive they could get by attacking even the smallest sites. The National Cyber Security Alliance estimates that 20% of all small businesses will be hacked within a year. According to Symantec, 31% of targeted attacks focus on business with fewer than 200 employees.

Here are some reasons anyone would be interested in hacking your site.


User Information
Hackers can steal usernames, passwords, or even emails. This information could be used to attack other websites and you could be sued for damages. What’s more, they could change a site’s login page and details such that all the money goes directly to them.

Use the Site for Other Attacks
When hackers want to expand their attacks, they create a large network of compromised computers which they use to attack other websites. This system makes it hard for authorities to find out whose hacking and makes it hard to stop.

Rent Access to Your Server
Having a compromised server could make it easy for hackers to access it and sell it to malicious users who would then use it to attack the VISA website and send spam.

Spread Malware
Hackers who need to spread viruses, Trojans, and other illegal stuff need a site to store these dangerous files. They don’t want to risk their servers, which could be traced back to them. They will hack a site and upload malware to it, where they’ll now send out spam to unsuspecting individuals.

SEO Spam
SEO spam involves injecting backlinks and spam to valid sites. This is a profitable way for hackers to make money. When your site has been compromised, an attacker uploads a backdoor which redirects your visitors to their sites, which could get you penalized by search engines.

Bragging Rights
Young people are curious and looking for what they can do to get recognition. Hackers will attack your site for fun or just to brag by placing their names on their homepage.

What You Need to Know About Hacking
Most small business owners think that they only require some security as they are too small to be hacked. The reality is that most hackers will attack your site without ever seeing or visiting your website. Lack of basic maintenance, proper monitoring, and the right security measures could get your site defaced and infected with malware.

There was a 32% increase in the number of hacked websites from 2015 compared to 2016.

Security is not all about eliminating risk, but rather reducing the risk. While you can never reduce your risk to zero, you can take the necessary steps to reduce it to avoid becoming part of the statistic.

If you haven’t taken the right steps to protect your site from hackers, you need to talk to MediaPlus Digital. Being a reputable web development company, we provide comprehensive solutions ranging from search engine marketing services, e-commerce development, social media marketing and more. We are here assist you and provide assistance where necessary.

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