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What are the key data to track for any SEM campaign

Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right implementation of SEM strategies, companies can have the capacity to compete in the market.

Depending on the industry, investing in AdWords can actually be quite expensive. However, if you know how to determine the success of every campaign that you make, then you can save up on the costs of advertising. In this article, we are going to tell you the key data that you must track in order to be able to evaluate the performance of your SEM campaigns.

Quality Score

Google has a way of measuring the relevance of the keywords that you want to use in promoting your website. This type of measure is called a quality score. Your goal is to ensure that you have a high quality score as it determines the ranking of the ads as well as the amount you need to pay per click.

Conversion Rate

This term tells you whether the clicks on the ads resulted to an increase in sales on your website. Hence, the higher the conversion rate is, the likely the higher your sales are. This simply means that there is a direct proportionate relationship between the conversion rate and the return on investment in AdWords.

Wasted Spend

The amount of money that goes into waste because there are no conversions for the ads are called wasted spend. It literally refers to that amount that you are losing for failure to convert clicks into sales. Once you notice that there is an increase in the wasted spend, then it is time for you to start re-thinking your strategies.

Cost Per Conversion

Look at the cost per conversion in order for you to determine whether the cost for buying the keywords is worth it. If it is higher compared to the profits earned from a successful sale, then you are clearly on the losing end. What you need to do is to study the market properly and learn how to choose the keywords. The goal is to ensure that the profits you will earn from each converted click is definitely higher compared to the costs of the conversion.

 

What are you waiting for? Check all these key data and conduct an evaluation of all your SEM campaigns. The challenge for you is to find the campaigns that do your business some good. On the other hand, make sure that you will eliminate the campaigns that are only creating losses for your business. Take note that the more you continue ineffective campaigns, the higher loss you will incur.

If you have no idea on how to do all of these, do not hesitate to get in touch with a professional SEM Agency or a digital marketing agency. Find the right company whom you can delegate with the task of improving the search engine marketing strategies for the company.

 

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The “Four Gift” Rule for Marketers

The “Four Gift” rule is often employed by parents to limit gifts for their children based on something they want, need, wear, and read. These incentives can also be employed in the marketing context to develop a successful digital campaign that captures audience attention.

1) A want

We often want something that is exciting and fun, be it when we were young or when we are old. Taking advantage of the “fun factor” allows your audience to be drawn into your site. For example, you can post interesting short quizzes in your website. By testing viewers on a specific subject or industry, it keeps people engaged. While doing that, your key brand messages can be inserted in between or at the end of each activity. If possible, a reward should be given to motivate viewers to stay on and be challenged, while at the same time acquiring information about your branding. Unfortunately, only a few organisations that specialize in web design in Singapore follow this principle; most do it out of the second principle of “need.”

2) A need

After satisfying the “want” category, audiences also want something that they need or something that is useful. Although it may be less exciting, you might be surprised to see that the same rate of responses will be given upon offering something that audiences need. This too can come in the form of a gift upon completing the given action. The advantage of this is that it can limit the pool of your audience to those who are interested in the industry or field that you are in.

Satisfying a specific need also allows your brand to shine as people associate a need to your brand. Once this is done, your consumers may proceed on to other needs and hope that you are able to satisfy them.

3) To wear

All of us obviously wear clothing. However, some of us like to differentiate ourselves from others by wearing differently. Clothing, although is just a piece of cloth, carries different levels of significance depending on the brand attached to it and people’s perception of the brand. Relating to the above, upon completing a given task, the reward can come in the form of a T-shirt. With your brand ingrained in it, this might also convert your customer into a brand advocate and allows for “word-of-mouth marketing.” This category can also be combined with something they need; for example, you could give away clothing that caters to needs and demands of a given job.

4) To read

Books, reports, and information still draw people’s attention. Knowledge influences people’s perceptions, interests, and wants. Thus, think carefully on what kind of information you would want your audience to have, especially those interested in your specific industry or field. Additionally, valuable knowledge gives your website credibility and calls for people to visit it again.

 

We All Like Gifts

Gifts and rewards are amongst the core motivator of behaviour. However, a successful marketing campaign involves more than just giving freebies; technical knowledge and creative expertise are at times needed to develop a successful website. Thus, do not be afraid to consult a digital marketing agency to assist you in developing a website to meet your business plans.

 

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Signs that show that you need a web re-design ASAP

Once you already have a website that is up and running, it does not mean that that is the end. There are still other things that you need to do in order to ensure that the site continues to serve its purpose for the company. One of these must-do activities is to conduct an evaluation of the efficiency and effectiveness of the site. Look into the factors that affect the performance of the online pages and its corporate website design. Take note that all these factors play an important role to keep your business on top of the game amongst all your other competitors in the online market.

Before anything else, it is important to highlight the fact that your website speaks a lot about your brand as well as the products and services that it offers. Your website is the main representative of your brand online. It is the thing that your existing customers and potential clients see when they go online. As such, there is a great need to work hard to ensure that it stays updated and well maintained. In this article, we will give you the top signs that will tell you whether it is time to re-design your website.

 

  1. The website is no longer responsive.

Patience is something that most people do not have when it comes to visiting a website. No one wants to visit a site that does not load quickly. Once you notice that your site is already unresponsive, make sure to correct this problem right away. Thus, it is important that you ensure that your web pages load quickly and can be accessed through other platforms and devices.

  1. Navigation is difficult.

Do not make it hard for the online visitors to navigate around your site. What you can do is to add features that will make it easy for them to find whatever it is that they are looking for. There must be a clear navigation bar on top of your online pages so that people can easily click on the buttons they need.

  1. There are many broken links. 

One of the things that you need to avoid in your site is the presence of broken links. As much as possible, try to update all the content of your site and its buttons. Make sure that the correct links are added on them. Otherwise, it will only cause irritation on the part of your potential client.

  1. New changes do not appear on the site.

Are there significant changes for your business? Is there new information about your company or brand? If you answered yes to all these questions, then the first thing you have to do is to edit your website. Avoid placing outdated details or information, as it will only cause confusion among your customers. For instance, if you have a new contact number or a change of business address, the next thing to do is to update it on your site.

  1. You are not ranking well.

Check the analytics of your website as well as its ranking on search engine result pages. If you do not like what you see, then maybe the next best move to take is to re-design your site. Maybe it is about time to introduce some changes on it so you can enjoy better benefits and advantages.

 

If you feel incompetent to redesign your website, why not get a professional that offers professional web design services?

 

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How to Use Social Media to Find Out Customer’s Needs

Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media.

Businesses with the right strategies and tools are able to take advantage of this opportunity to examine the needs of users and cater their businesses to them. Consequently, social media marketing in Singapore is one of the key areas that companies are investing their time and resources to further their business goals. Below are some strategies highlighted to better use social media to obtain information about customers.

1) Select Your Goals

Before finding out something, you must first outline what exactly you are trying to investigate. This can include a whole range of information ranging from product research, awareness of brand, consumer behaviour, and more. Any information relating to that can either be quantitative in nature – involving numbers, or qualitative in nature – involving ideas, opinions, feelings and more about a given situation or thing. For example, an organisation might find out 800 mentions of itself on a search engine, and those mentions can involve positive or negative mentions to the organisation.

2) Select a Platform

Once the above is done, the marketer can target information on a given social media. Some social media platforms might hold certain valuable information, depending on the goal. For example, Facebook has a very wide platform of information including pictures, statuses, repost of news articles, events, and more. However, other social media sites like Instagram and Snapchat are narrower as they mainly portray images and captions. Certain social media platforms have different demographics of users with Instagram and Snapchat capturing younger audiences.

3) Select the Right Tools

Different tools have different functions including monitoring comments about an organisation, finding out your competitors’ online presence, seeing which content is being viewed the most, and more. Such tools can enlighten organisations of consumer behaviour and patterns of viewing. Thus, you must be sure what you are looking for and then look at what different tools and services provide.

4) Using the collected information

Information gathered can either be used for marketing, pursuing a business goal, providing a new service, providing a new product, and more. Action must be taken once information is acquired to increase their ROI. For example, via social media platforms, an organisation might learn that certain features of a product or service are causing inconvenience to customers. To ensure that their brand is reliable, they would mitigate the issues mentioned and further the trust of customers. Consequently, the products and services are constantly refined as customers give feedback and improvements are made following that.

 

Therefore, social media allows for companies to collect information about customers as well as feedback from them, unlike traditional methods like surveys which can incur much cost and time. Additionally, large amount of information can be gotten and general patterns can be analysed given the immediacy and accessibility of information. At times, such technical tasks calls for companies to work closely with a digital marketing agency in Singapore who have the professional expertise to assist in collecting and making use of such information.

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How to Design A Website That Is Optimized For Conversions

In this day and age, almost all companies have understood the importance of a good marketing strategy. This is the reason why a lot of businesses are starting to engage in promoting their brands all over the Internet. As a result, consumers are becoming more confused with all the promotions that are offered online. If you are a company owner, it is necessary that you come up with strategies that will help you stand out in the market.

The first thing that you can do is to design a website that is optimized for conversions. This means that your WordPress website design must be one that is able to turn site visits to sales.

Before going to the details of optimizing design for conversions, it is important that you have a deep understanding of what web design in Singapore entails. There are several companies in the country that provide web development and web design services to interested businessmen or entrepreneur. What you need to do is to find the right firm that will best serve your needs. To do this, check online testimonials and reviews that are posted by the previous clients of the companies. Learn also how to check the credentials of the firm as well as the professionals that are under their employment. Choosing a web designer can make or break your site.

Once you have come up with a website, the next thing you need to do is to develop a strong branding. Take note that your site is a representation of who you are and what you have to offer. It is the vehicle that will help you increase your online presence. The primary objective is to create an ecommerce site that will speak about your brand. The site must have a clean and minimalistic design in order to make it appealing to the eyes of the site visitors. Most importantly, all content must go through under a screening process. This is necessary so that all articles, photos, videos and other content materials have been checked before they are posted on the site.

Another important thing you need to remember is to make your products easily available on your website. Avoid creating too many categories for your products that will only make the site look messy. Keep everything simple. Choose a good photo for your item and be careful with your caption on each item. Do not try to oversell. Just state the basics. Most importantly, work on placing the “Proceed to Checkout” button on the product page.

It is also highly recommended to add important elements or features on your site. For example, the search button must be placed on a visible area to make it easy for customers to find something on the site. At the same time, make sure that you have a working contact page. This will help your customers reach out to you easily which in turn will increase customer satisfaction.

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How to Boost Your Online Customers’ Confidence

How to Boost Your Online Customers’ Confidence

A good business owner knows that the key to his success is customer satisfaction. When customers are happy with their purchases, they are most likely to come back to the company to buy more. At the same time, they can also help in marketing the brand especially when they start to recommend the brand’s products to others.

In this article, we will present some tips and tricks on how to increase customers’ confidence in your brand.

  1. Do Away With Anything Automated

As much as possible, avoid using automated messages or replies on your site and social media accounts. When users want to get in touch with you, it is highly recommended to have a customer assistant to engage with the user. Users are more likely to trust a site if there is another person that is there to engage with them. Learn to develop a 24/7-customer service that responds to inquiries, calls and e-mails. Do not use bot messages as it will only lower the trust that your clients have to your firm.

  1. Keep Your Products on Top Quality 

No matter how good you are at marketing, the same will still not work favourably for your company if your products are not excellent. Hence, your goal here is to keep on providing products and services that are of high quality all the time. Make sure that you follow a certain set of standards that will guide you on the production and manufacture of the items you will sell.

  1. Ask For Feedbacks

Learn how to accept feedbacks, comments and suggestions from your existing clients. Make them feel that you know how to listen to what they have to say about your brand. If they have a comment you do not like, just remember that constructive criticism is good for your business. Thus, it would be useful if you could include this feature into your WordPress website design layout for users to leave comments and reviews.

  1. Always Connect 

Another thing that you can do is to build relationships with your customers. Send them a follow up e-mail to ask how their experiences were.

Do not send spam e-mails or bombard them with calls. Otherwise, these individuals are likely to stop patronizing your products and services.

  1. Easy Check Out Method

If you are in an online shop or store industry, one of your primary considerations is the creation of an easy check out method on your site. You must have several payment methods or options to help customers with their purchase experience. Do not only accept credit card or debit card payments. Be open to accepting Paypal payments. All these can be incorporated in your site.

 

Do not forget the common saying that “customer is always right.” Make them feel happy and your business is certainly bound to succeed. Remind yourself every single day that you will not be able to increase your profits just by digital marketing alone. You also need to gain the confidence of your target market.

If you are looking for a web design Singapore company, you can always contact MediaPlus Digital; a web design agency that is able to optimise your site for you so that your brand stays competitive in the online space.

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What Are Some Cost-Effective Marketing Strategies For Businesses Online?

What are some cost-effective marketing strategies for businesses online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources.

Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer:

Blogging

One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the topic. Having a blogging tab on your website is a key factor of web design in Singapore. Achieving success through blogging takes time and knowing how to form a relationship with your readers, but if done right, a valued blog will acquire loyal audiences over time without having to spend so much.

YouTube video tutorials

If a picture says a thousand words, then an engaging and informative video will put your business miles ahead of your competitors. Educating audiences on your product or service, or even providing industry-related information establishes your authority as a business. The videos should have a keyword relevant title and a call-to-action.

Email marketing

Although email marketing is inexpensive and easy to arrange, it takes skill to craft the ultimate content for an email list. The key is constancy: by sending customers regular emails containing relevant information, it might lead to conversion.

Social media marketing

Having several social media accounts is a cost-effective strategy that helps to spread your business’ influence over the masses and gain potential customers. However, owning as many accounts as possible does not equate to online success; businesses need to be tech-savvy enough to know which platforms work best for their company.

Pay-Per-Click (or PPC services)

A component of Internet marketing, PPC campaigns work for businesses on a small budget because the amount they earn from a PPC ad is generally higher than the amount they need to pay when their ad is clicked.

SEO (or Search Engine Optimisation)

The main aim of SEO marketing is to boost your website’s position on Google’s search results page. It is cost-effective because the process of creating the SEO campaign works for companies with small budgets.

 

Most of the marketing strategies mentioned above take time to produce their desired results, but success was never achieved overnight. As long as your business produces consistent value-added content, the rewards will come accordingly.

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How To Develop a Digital Presence for Online Success

How To Develop a Digital Presence for Online Success

It is the year 2018 and we are living in the digital age. Technology has now been integrated into the way we work, the way we communicate, the way we live.

Recently, Singapore ranked second in the 2017 Smart Cities Index, beating many major cities in terms of how they made use of the technological advancement to improve their citizens’ lives. We are one of the most digitalised cities in the world, hence it should come as no surprise that businesses here are trying to reach out to online users by establishing their brands on the Internet.

What is a digital presence?

A digital presence simply means that potential customers are able to find you easily in the online space. Users that are able to find your website or your Facebook page are examples of a digital presence. For businesses, this is taken one step further; having a digital presence also refers to how they perform online. This could be derived from having a user-friendly website or whether their brand is found on the first page of Google’s search results page.

Why is digital presence important?

Having a digital presence is more important for businesses because many consumers today turn to the web to get information about a product or service. Now, being able to reach your potential customers first will really give you the advantage over your competitors who are nowhere to be found online. Even if you have a great product but you are not able to reach the right target audience, then the likelihood for your products to be considered will be low.

Many businesses also consider digital presence as brand awareness. This refers to whether consumers are able to correctly identify a company, as well as link it with the product or service that the business is offering. Digitally proficient consumers are more likely to judge a business’ trustworthiness based on how they are presented online.

When carefully maintained, a strong digital presence can determine a business’ success online. It allows them to be constantly engaged with consumers to create positive user experiences, which leads to higher conversion rates. Moreover, a digital presence allows businesses to participate in online marketing, which is the best way to reach out to their target audiences in a cost-efficient manner.

How to create a digital presence?

It may seem like a daunting process, but it helps to know some basic steps:

  • Developing your brand’s Unique Selling Point (USP)
  • Establish and understand your target audience
  • Create a user-friendly website that is easy to navigate
  • Designing your company’s website that displays reliable and relevant information
  • Optimising your website so that customers will be able to find your website easily
  • Engaging in online advertising

 

All in all, a business that has a strong digital presence can be found on various online platforms, be it on Google or on various social media platforms. In the case of Google, a website has strong digital presence when it is engaged in Search Engine Optimisation (SEO). SEO refers to the process of improving a website’s rankings naturally and not via paid advertising.

When does digital presence produce online success?

Once businesses have created and optimised their websites and are engaged in digital marketing, the next step is to measure their efforts and see if they have achieved online success. It is important to know whether a business’ website optimisation efforts or social media activities were useful or not; businesses should set goals for themselves before measuring the effectiveness of their digital marketing campaign.

Some metrics for measuring a business’ online marketing efforts include:

  • Page views
  • Unique visitors
  • Engagement
  • Bounce rate
  • Keywords
  • Conversion & cost per acquisition

 

For businesses with social media accounts, these could be helpful:

  • Number of clicks per platform
  • Word of mouth
  • Number of followers accumulated for each platform

 

Need help creating your company’s presence online? Why not contact our experts at MediaPlus Digital – your Web Design Singapore Company today?

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6 Design Guidelines for Non-designers

6 Design Guidelines for Non-designers

We live in an increasingly visual world whereby people take in information through their eyes before making judgements. Therefore, the visual representation of a website is progressively more and more important. However, there are many good and bad examples of a website. Good websites are able to portray their brand accurately and send the right message for consumers to take action. Conversely, bad websites may not have a clear representation of what their brand represents or what special products or services they have to offer. Therefore, companies often consult a digital marketing agency for advice and assistance to do their websites.

However, you do not have to be an expert or someone who is in the design field to know what are needed to portray your website in an appealing and attracting manner. Below are 6 tips to take note to improve your website representation.

1) Choosing colours

First, look at existing colour patterns that complement different colours. Try matching whites or grey colours with bright colours. This allows for an energetic tone but not in an overwhelming manner. Colour schemes should always be considered, as once the colour is not appealing, people would likely go to another website even though yours may have great information, products and services to offer.

Next, for simplicity, you can consider white. White allows for a perceived opened space. Messages can also be more powerful when white is the background colour, as it allows for coloured messages to stand out in contrast.

2) Contrast

 A slight contrast in colours allows for amplification of certain messages. It also brings about certain moods in the viewers. Light fonts are used in dark backgrounds and dark fonts are used in light backgrounds.

 3) Font

 Playing around with the font size influences the viewer’s attention. For example, people tend to view the biggest fonts first before proceeding to the smaller fonts. Thus, you should put important information as big as possible. The bigger the scale, the more important the message may seem.

Additionally, if you want to use different kinds of fonts, try to keep it in the range of one to three fonts in a given page. For the same given font, you can try using variations of it which shows a slight difference, but does not overwhelm the viewer.

Next, do take note that certain browsers might not support some fonts. The last thing you want is to have a website with some missing fonts which would destroy the message you are trying to get out to your audience.

Finally, do keep in mind the kind of image you are trying to portray. If it is a professional website (most likely the case), you would want to not use comic fonts which are left for cartoon websites.

4) Images

 People love to see images more than words. Thus, to allow viewers to view information without being bored, posting images on your website might be appropriate. However, do ensure that the uploaded images are high in quality. Pixelated images should be avoided as much as possible.

5) Icons

Icons involve words. However many icons that only involve words may cause the website to appear disorganised and cluttered. Therefore, you should try to label your icons with small images. This allows for easier navigation as people who visit your website can easily associate a given image to a word in your icon.

6) Site Speed 

The tendency to view a given page again depends on the time taken to load the page. You should try testing it on your own and there are many free websites that offer the service of testing your website’s speed.

Upon deciding what kind of website you want to have based on these six principles, you might consider approaching agencies that offer such services like web design in Singapore to develop an effective website to capture your audience.

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5 website design pointers for ecommerce success

5 website design pointers for ecommerce success
Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout.

  1. Ease of usage

Experiencing a high bounce rate in your website? Well, poor user interface is definitely one thing that will contribute to that. Therefore, it is important you test your ecommerce extensively to ensure that it has a good user’s experience. While it is important to make your webpage attractive with many unique functions, it can go against you if they only make it difficult and confusing for users to navigate around your site. 

  1. Performance

It is estimated that up to 50% of users will leave the site if it takes more than 3 seconds to load. That is half of your traffic wasted as these users are leaving without seeing anything on your website. Thus, it is especially important to work on your website’s speed. Good hosting, functional coding and optimized designs are what you need to ensure good performance.

  1. Content

 You must not neglect the importance of good website content. Even if you have an attractive design in your website, the site will still fail if the content does not offer value to users.

For instance, when users shop online, they are not able to physically examine the product, thus it is important that you utilize your content to communicate the product’s benefits to users effectively. Product listings should include detailed information, specifications and pictures.

  1. Digital marketing

Digital marketing is one effective way to engage relevant target segments and generate leads for your ecommerce business. Primarily, this can be done through Search Engine Optimization or Search Engine Marketing. Hence, plan your inbound marketing strategy and execute with care to ensure ecommerce success. You can always engage a digital marketing agency in Singapore to guide you through this.

  1. Security and Privacy 

With a few major cases of security lapse being reported every year, it is understandable that security and privacy is the top concern for ecommerce shoppers. You must ensure that your platform is using a reliable and secured payment process. Additionally, make sure that all private information is kept securely. Maintain transparency so users can have the assurance when they shop at your site.
Contact an agency with extensive experience in web design in Singapore today if you are still in doubt.

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