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What Are Some Cost-Effective Marketing Strategies For Businesses Online?

What are some cost-effective marketing strategies for businesses online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources.

Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer:

Blogging

One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the topic. Having a blogging tab on your website is a key factor of web design in Singapore. Achieving success through blogging takes time and knowing how to form a relationship with your readers, but if done right, a valued blog will acquire loyal audiences over time without having to spend so much.

YouTube video tutorials

If a picture says a thousand words, then an engaging and informative video will put your business miles ahead of your competitors. Educating audiences on your product or service, or even providing industry-related information establishes your authority as a business. The videos should have a keyword relevant title and a call-to-action.

Email marketing

Although email marketing is inexpensive and easy to arrange, it takes skill to craft the ultimate content for an email list. The key is constancy: by sending customers regular emails containing relevant information, it might lead to conversion.

Social media marketing

Having several social media accounts is a cost-effective strategy that helps to spread your business’ influence over the masses and gain potential customers. However, owning as many accounts as possible does not equate to online success; businesses need to be tech-savvy enough to know which platforms work best for their company.

Pay-Per-Click (or PPC services)

A component of Internet marketing, PPC campaigns work for businesses on a small budget because the amount they earn from a PPC ad is generally higher than the amount they need to pay when their ad is clicked.

SEO (or Search Engine Optimisation)

The main aim of SEO marketing is to boost your website’s position on Google’s search results page. It is cost-effective because the process of creating the SEO campaign works for companies with small budgets.

 

Most of the marketing strategies mentioned above take time to produce their desired results, but success was never achieved overnight. As long as your business produces consistent value-added content, the rewards will come accordingly.

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How To Develop a Digital Presence for Online Success

How To Develop a Digital Presence for Online Success

It is the year 2018 and we are living in the digital age. Technology has now been integrated into the way we work, the way we communicate, the way we live.

Recently, Singapore ranked second in the 2017 Smart Cities Index, beating many major cities in terms of how they made use of the technological advancement to improve their citizens’ lives. We are one of the most digitalised cities in the world, hence it should come as no surprise that businesses here are trying to reach out to online users by establishing their brands on the Internet.

What is a digital presence?

A digital presence simply means that potential customers are able to find you easily in the online space. Users that are able to find your website or your Facebook page are examples of a digital presence. For businesses, this is taken one step further; having a digital presence also refers to how they perform online. This could be derived from having a user-friendly website or whether their brand is found on the first page of Google’s search results page.

Why is digital presence important?

Having a digital presence is more important for businesses because many consumers today turn to the web to get information about a product or service. Now, being able to reach your potential customers first will really give you the advantage over your competitors who are nowhere to be found online. Even if you have a great product but you are not able to reach the right target audience, then the likelihood for your products to be considered will be low.

Many businesses also consider digital presence as brand awareness. This refers to whether consumers are able to correctly identify a company, as well as link it with the product or service that the business is offering. Digitally proficient consumers are more likely to judge a business’ trustworthiness based on how they are presented online.

When carefully maintained, a strong digital presence can determine a business’ success online. It allows them to be constantly engaged with consumers to create positive user experiences, which leads to higher conversion rates. Moreover, a digital presence allows businesses to participate in online marketing, which is the best way to reach out to their target audiences in a cost-efficient manner.

How to create a digital presence?

It may seem like a daunting process, but it helps to know some basic steps:

  • Developing your brand’s Unique Selling Point (USP)
  • Establish and understand your target audience
  • Create a user-friendly website that is easy to navigate
  • Designing your company’s website that displays reliable and relevant information
  • Optimising your website so that customers will be able to find your website easily
  • Engaging in online advertising

 

All in all, a business that has a strong digital presence can be found on various online platforms, be it on Google or on various social media platforms. In the case of Google, a website has strong digital presence when it is engaged in Search Engine Optimisation (SEO). SEO refers to the process of improving a website’s rankings naturally and not via paid advertising.

When does digital presence produce online success?

Once businesses have created and optimised their websites and are engaged in digital marketing, the next step is to measure their efforts and see if they have achieved online success. It is important to know whether a business’ website optimisation efforts or social media activities were useful or not; businesses should set goals for themselves before measuring the effectiveness of their digital marketing campaign.

Some metrics for measuring a business’ online marketing efforts include:

  • Page views
  • Unique visitors
  • Engagement
  • Bounce rate
  • Keywords
  • Conversion & cost per acquisition

 

For businesses with social media accounts, these could be helpful:

  • Number of clicks per platform
  • Word of mouth
  • Number of followers accumulated for each platform

 

Need help creating your company’s presence online? Why not contact our experts at MediaPlus Digital – your Web Design Singapore Company today?

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6 Design Guidelines for Non-designers

6 Design Guidelines for Non-designers

We live in an increasingly visual world whereby people take in information through their eyes before making judgements. Therefore, the visual representation of a website is progressively more and more important. However, there are many good and bad examples of a website. Good websites are able to portray their brand accurately and send the right message for consumers to take action. Conversely, bad websites may not have a clear representation of what their brand represents or what special products or services they have to offer. Therefore, companies often consult a digital marketing agency for advice and assistance to do their websites.

However, you do not have to be an expert or someone who is in the design field to know what are needed to portray your website in an appealing and attracting manner. Below are 6 tips to take note to improve your website representation.

1) Choosing colours

First, look at existing colour patterns that complement different colours. Try matching whites or grey colours with bright colours. This allows for an energetic tone but not in an overwhelming manner. Colour schemes should always be considered, as once the colour is not appealing, people would likely go to another website even though yours may have great information, products and services to offer.

Next, for simplicity, you can consider white. White allows for a perceived opened space. Messages can also be more powerful when white is the background colour, as it allows for coloured messages to stand out in contrast.

2) Contrast

 A slight contrast in colours allows for amplification of certain messages. It also brings about certain moods in the viewers. Light fonts are used in dark backgrounds and dark fonts are used in light backgrounds.

 3) Font

 Playing around with the font size influences the viewer’s attention. For example, people tend to view the biggest fonts first before proceeding to the smaller fonts. Thus, you should put important information as big as possible. The bigger the scale, the more important the message may seem.

Additionally, if you want to use different kinds of fonts, try to keep it in the range of one to three fonts in a given page. For the same given font, you can try using variations of it which shows a slight difference, but does not overwhelm the viewer.

Next, do take note that certain browsers might not support some fonts. The last thing you want is to have a website with some missing fonts which would destroy the message you are trying to get out to your audience.

Finally, do keep in mind the kind of image you are trying to portray. If it is a professional website (most likely the case), you would want to not use comic fonts which are left for cartoon websites.

4) Images

 People love to see images more than words. Thus, to allow viewers to view information without being bored, posting images on your website might be appropriate. However, do ensure that the uploaded images are high in quality. Pixelated images should be avoided as much as possible.

5) Icons

Icons involve words. However many icons that only involve words may cause the website to appear disorganised and cluttered. Therefore, you should try to label your icons with small images. This allows for easier navigation as people who visit your website can easily associate a given image to a word in your icon.

6) Site Speed 

The tendency to view a given page again depends on the time taken to load the page. You should try testing it on your own and there are many free websites that offer the service of testing your website’s speed.

Upon deciding what kind of website you want to have based on these six principles, you might consider approaching agencies that offer such services like web design in Singapore to develop an effective website to capture your audience.

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5 website design pointers for ecommerce success

5 website design pointers for ecommerce success
Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout.

  1. Ease of usage

Experiencing a high bounce rate in your website? Well, poor user interface is definitely one thing that will contribute to that. Therefore, it is important you test your ecommerce extensively to ensure that it has a good user’s experience. While it is important to make your webpage attractive with many unique functions, it can go against you if they only make it difficult and confusing for users to navigate around your site. 

  1. Performance

It is estimated that up to 50% of users will leave the site if it takes more than 3 seconds to load. That is half of your traffic wasted as these users are leaving without seeing anything on your website. Thus, it is especially important to work on your website’s speed. Good hosting, functional coding and optimized designs are what you need to ensure good performance.

  1. Content

 You must not neglect the importance of good website content. Even if you have an attractive design in your website, the site will still fail if the content does not offer value to users.

For instance, when users shop online, they are not able to physically examine the product, thus it is important that you utilize your content to communicate the product’s benefits to users effectively. Product listings should include detailed information, specifications and pictures.

  1. Digital marketing

Digital marketing is one effective way to engage relevant target segments and generate leads for your ecommerce business. Primarily, this can be done through Search Engine Optimization or Search Engine Marketing. Hence, plan your inbound marketing strategy and execute with care to ensure ecommerce success. You can always engage a digital marketing agency in Singapore to guide you through this.

  1. Security and Privacy 

With a few major cases of security lapse being reported every year, it is understandable that security and privacy is the top concern for ecommerce shoppers. You must ensure that your platform is using a reliable and secured payment process. Additionally, make sure that all private information is kept securely. Maintain transparency so users can have the assurance when they shop at your site.
Contact an agency with extensive experience in web design in Singapore today if you are still in doubt.

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4 Reasons Why AdWords Works For Almost Any Type of Business

With more and more businesses venturing online and capitalizing on the Google AdWords platform, you most probably would be thinking: as a business owner, is the AdWords platform useful for my business?

First of all, we are going to discuss the importance of advertising for your website. You have to know that there are many ways on how you can make your site visible on the online market. You can use digital marketing to drive up the sales on your e-commerce website and convert site visitors into actual customers. One of the ways that you can use is google advertising. This is the part where you will need to buy Google AdWords to promote your site all over the Google webpages.

In this article, the primary focus will be on PPC advertising. However, this does not mean that it is the only way of advertising your site. There are still other kinds of SEM services that you can choose depending on your tastes and preferences. At the same time, there is also a need to take your budget into consideration. As early as now, it is important to point out that Google AdWords can be expensive on your part. The question now is: Is it worth it?

Here is a list of the top four reasons why Google AdWords can be the perfect marketing strategy for your company:

  1. You can measure the PPC metrics. This is probably one of the reasons that makes your campaign worth investing. Unlike the old methods of TV or radio advertising as well as the innovative use of social media channels, Google AdWords enables you to track your spending and return of investment (ROI). All in all, you will be able to see whether the ads you bought were effective and if they are worth investing in. 
  2. It offers flexibility for site owners. One thing that we like about Google AdWords is that it is highly flexible. It allows advertisers to choose from a wide array of options. In fact, company owners can actually customize their ad settings to reflect only the important points that they want to highlight. Most importantly, it enables you to target the right audiences you want to reach out to.
  3. AdWords is easy to use. Well, the premise here is that AdWords is easier to use compared to search engine optimization or SEO. As a matter of fact, it is so easy to learn as long as you are willing to open up your mind about this tool from Google. But there is a challenge in choosing the specific keywords to buy.
  4. It converts better than organic traffic. Recent studies reveal that website traffic from AdWords are more likely to convert compared to organic traffic. This means that people who discover websites AdWords advertisements have a high tendency to be converted to actual clients. Surprising as it seems, paid traffic actually have higher conversion rates.

Still unsure about how AdWords will work for you? Why not contact our experts from Mediaplus Digital – Web Design Singapore company today.

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3-point web design checklist


Are you planning to finally create a website for your company? Do you want to know some of the strategies that you can use to create an e-commerce website? Most importantly, are you interested to learn more about corporate web development? In this article, we will discuss the importance of having a good website and how it can affect the success of your business. Together with this, we will also provide the 3-point checklist that you have to consider when it comes to creating your company website.

In this age of technology, reaching out to one another is made easy. On the side of entrepreneurs, they can reach their target market easily through many advertising mediums; they no longer need to set up a meeting or product presentation to entice potential clients to buy their products. Instead, all they have to do is to go online and provide information about their brands. Needless to say, everything is made easy with company owners.

Having said this, there is only one thing that you have to do and that is to join the bandwagon. It is time to create your own e-commerce website. At first thought, it may seem difficult and challenging. However, once you are already in the process, it would be easy and fun to develop a website. Just make sure that you keep this checklist with you:

  1. Focus on the design.

The look of your website is the first thing that an online visitor will see. This is why it is really important that you focus on the homepage. Make it appear appealing so that customers will become more interested in visiting the other pages of the site. At the same time, it is also imperative that you choose a responsive design for the webpages. The site must not be difficult to navigate from one page to another. At the same time, the call to action buttons must be easily seen on the pages of the site.

  1. Give good content.

To make customers love your company website, another item that you need to give attention to is the content provided in your website. Your target market must get some value from all the articles, photos and videos you post. Most importantly, there must be some consistency when it comes to managing content on your site.

  1. Optimize site for mobile users.

As already mentioned above, your site must have a responsive web design. It must be optimized for mobile users. The number of people who use their mobile devices or smartphones in visiting websites has increased drastically over the years. This is why there is a challenge for every site owner to make the website flexible. There must be some sort of consistency in the appearance of the site regardless of what device is used in accessing it.

If you need an expert to assist you on this, you can always engage a professional web development firm in Singapore that provides quality web design services for business owners.

 

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4 Things That Might Be Killing Your Website Results

4-THINGS-THAT-MIGHT-BE-KILLING-YOUR-WEBSITE-RESULTS
Search engines are always evolving. It is a known fact that the Google’s algorithm does change from time to time. Google even conducts major updates each year, which at times might cause massive changes in keyword rankings around the World Wide Web. This means that whatever website designs or SEO strategy you are using, it may not work as well for you tomorrow.

Before the many major updates, Google did not penalize site owners for practicing weak SEO practices by reducing their rankings. However, the tables have turned today. When there are web errors in your website, your site may not necessarily get blacklisted, but you will definitely observe fluctuations in your rankings.

If you have a blog, a marketer or a business owner, it is vital to have an understanding of some of the things that really matters when it comes to search engine results. So avoid having these four mistakes and stay on top of the game.

  1. Content

It is important for your website to always have fresh, new and unique content. This will distinguish it from hundreds if not thousands of websites with the same niche as yours. However, one of the biggest mistakes some website owners make, especially the newbies, is to copy content from other websites and not credit the site’s content. This will certainly have an effect how your site or page will rank in the search result pages.

When a search engine robot or crawler goes through your website and discovers a new page or even a paragraph, that content and its semantic words and structure will undergo assessment. It will compare it to its current indexed content, and if your post or page was found to have around 60% to 80% of duplicative quotients, it will consider that content as a duplicate. Thus, that particular page will have a lower rank in the results recognizing it as not the original information source.

  1. Mobile compatibility

In the past years, Google has made it clear that websites need to have a mobile version. The leading search engine even has an algorithm released dedicated to mobile which began eliminating web designs in Singapore that are not mobile-friendly from its mobile search. Well, not totally eliminate, but if your website isn’t responsive and adaptive, it will not rank high in Google’s search results.

  1. Article marketing

Many website owners are still doing this, where they will spin one of their blog posts into different variations, they will then get many backlinks to it. Google will see this as totally new and unique articles, which means there will be no content penalty for duplication. But, throughout the years, Google’s algorithm has undergone improvement and now they are able to sniff out articles that have been copied with minor variations made to them. The rank of articles that used to be on top is plummeting since Google sees them as a spam.

  1. Speed

Google has started incorporating a website’s speed in their rankings in 2010. They not only want to offer searchers with results that are very relevant, but they also want them to have the best possible experience. If your website loads really slowly, your target audience will get irritated and the chances of them leaving are high. Fortunately, Google has some helpful tools to help you in your web design in Singapore which can be used to measure and test the speed of websites. These tools will even point out the areas causing the problems that you need to resolve.

Furthermore, you may also want to consider seeking the help of an SEO agency in Singapore to help you carefully plan your SEO strategy. This is one of the best ways to guarantee your website’s position in search engine results. You will definitely end up at the bottom of the search results page if your SEO strategies are not on par with your competition.

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4 Ways A Responsive Site Can Secure Conversions

4-Ways-A-Responsive-Site-Can-Secure-Conversions
Website responsiveness is one feature that is often overlooked when a company communicates their requirements to a website design service provider. However having a responsive website is more important than you think, as up to 38% of consumers leave a site if the mobile responsiveness is poor.

With more and more users being more reliant on their phones to source the net for information, there has never been a more important time for you to consider upgrading or revamping your existing sites.

In this article, we will share with you how a responsive site can help to secure conversions for your business.

  1. User-experience

The key advantage of a responsive site is that it ensures a consistent user experience across any platform and device. This helps you maintain an ideal and quality user experience for all of your customers.

  1. Search Engine Optimization

A responsive site plays an important part in influencing how Google would rank your site. This is because Google’s algorithms favor responsive sites. As Google would want users to have the best user experience even when they are looking for information via various platforms.

  1. Branding

Responsive sites support the branding efforts of your company. As users engage with your website’s consistent layout and elements across multiple platforms, they will develop a form of association with your brand.

  1. Mobile and Smartphone market

In 2006, mobile web browsing overtook desktop for the first time. This represents a monumental shift in the Internet consumption behavior. Therefore, your business stands to lose out on potential sales and conversions if you do not cater to these consumers.

In summary, having a responsive site is the key to securing conversions and growing your company in 2017. On top of launching and ensuring a responsive website, it is also important to carry out regular site maintenance. In MediaPlus Digital, we specialize in delivering responsive web design in Singapore; feel free to get in touch if you have queries regarding this issue.

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3 Ways To Create A Website For Your Business

3-Ways-To-Create-A-Website-For-Your-Business
The trend these days is for every business to create their own website. Almost every company is starting to go online to make it easier for them to reach their target market. Indeed, technology has affected the way company owners do business and how people make their purchases.

Getting A Web Designer

When it comes to building a website, the first thing that must be taken into consideration is choosing the right wordpress website design program. At this point, it is important to note that a particular company’s website says a lot about what it has to offer in the public. If the website looks nice to the public, then it is more likely to gain authority than one that has a messy design or disorganized presentation
There are actually three ways on how to create a website for your business. The first one is through hiring a web designer. Doing this can offer you many advantages. It can help you save time, which means that you can focus your attention to other aspects of the business. A web designer is a professional who can help you set up an ecommerce site in a shorter period of time.

However, you need to understand that this method requires you to have constant communication with your web designer. It is important that you tell him what you want to achieve for your website. Take note that the designer will simply execute the instructions that you have given to them. While they may provide their own advice to you, ultimately you make the calls.

Using Website Builders

The second way of creating a website is through web site builders. These are commonly known as “click and build websites.” The concept is that you will get in touch with another company that can host your site for a monthly fee. This is actually an easy step since all you need to do is to think of a name for your site, choose a template and add relevant content. While it may be the easiest method, it can have certain disadvantages such as limited templates or hidden additional charges for monthly fees.

Do It Yourself

The third method is to build the website all by yourself. This is considered as the most-time consuming option. This can be very challenging especially if you have no ideas about web development or how web design in Singapore works. There is also a high possibility of committing mistakes during the process of creating your own website. This must only be an option if you have an average knowledge in coding.

When it comes to doing business, a website has become highly indispensable. Customers will become more interested in patronizing a brand if the company has a reputable website. They will feel more secured in dealing with the firm because it has an online page that is made accessible to everyone. Once you have a website, do not forget to update it on a regular basis. Look for interesting content that you can upload on the site. Your site must also contain all the important details about your products and services.

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3 ways to allow customers to be your promoters

3-ways-to-allow-customers-to-be-your-promoters
Marketing is an important component in every business. When you have a good marketing strategy, the chances of achieving success in the industry is higher. As a matter of fact, many entrepreneurs are willing to invest heavily in marketing in order to gain more sales and to capture more market share in the industry.

Lucky for you, there is another way on how you can engage in marketing your brand without spending too much budget. The best way to do it is to invest in satisfying your customers in order to make them your own advocates. Nothing is more cost-effective than “word of mouth marketing.” Let your clients and customers talk about how happy they are with your products and services.

Therefore, follow these strategies to get your customers to talk about you positively:

  1. Give a good impression.

While first impressions do not really last, it still counts.

Their first encounter or experience with the business will have a great impact on how they engage with your products and services. When you start off on the right foot with them, the likelihood that they will make a purchase from you will increase.

One of the things that you can do to implement this strategy is to focus on your company’s web design. Make sure that your site is not only visually appealing to site visitors but also responsive under different platforms. Most of the consumers these days are using their mobile phones to access online stores or shops. Your goal here is to ensure that your site looks good on both desktop and mobile. Not sure how to do it? You can always get a web designer that does professional web design in Singapore to ensure your site is mobile responsive.

  1. Take Care of Your Customers Even After A Sales Is Made

This is the point where a good email-marketing program will work best for your company. Take note that your top priority must always be to increase customer satisfaction. Guide your customers after they have purchased your products. Send an email on a regular basis just to inform them that you are always there to help them.

Avoid spamming your customers and ensure that the information that you provide to them will be beneficial to them.

  1. Use Social Media

In this day and age, almost everyone is on social media. You can see a lot of people posting status updates on Facebook, tweets on Twitter and photos on Instagram. What you need to do is to make your company’s brand visible on the different social networking sites. Try buying ads from these platforms if your budget allows you to do it. When posting content on these sites, make sure that you use only relevant information. Most importantly, it is necessary that you have a screening process before photos, videos or links are posted on the site.

Not sure how to do it? You can always look for companies that are specialized in this field. Get a social media marketing agency to do this for you!

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