Search Engine Marketing

23 Aug: What are the key data to track for any SEM campaign

Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right team coupled with the right SEM campaign strategies, companies will have the chance to compete in their markets online. However, depending on the industry, investing in AdWords (Google Ads) can actually be quite expensive. But, with the right knowledge and tools, you will be able to advertise cost-effectively. In this article, we are going…

15 Dec: SEO or SEM? Or both?

Nowadays, many companies are increasing their budget for online marketing. These firms have understood the importance of maintaining a website and making sure that it shows up on the search engine pages. The goal also includes gaining more site visitors which would result in higher conversions for the website. This simply means that site visitors would be converted to actual buyers or purchasers. There are actually two things that come into the minds of entrepreneurs…

05 Dec: How Should Your Company Spend In Internet Marketing?

With many businesses going online, and many engaging in digital marketing to promote their products and services in the online space, the question now is: How much should a company spend on internet marketing? Is it necessary that you allocate a large budget for online advertising? Is it worth it to increase to buy online advertisements from several platforms? Do you really need to invest heavily in digital marketing or on SEM services offered by…

24 Nov: How Do I Know If I Need To Redesign My Website?

The best representation of your business in the online market is your website. When someone searches about your company as well as the products and services that you provide, the first thing that they will see online is your site. The look of your site can have a large effect on the behavior of your customer. If the site visitors likes what he sees, then you can expect him to make certain purchases form your…

22 Nov: How Do I Be On Top Of Google? The Fastest Way

Do you want to make your e-commerce website on top of Google? Do you want your customers to find out about your company easily? Are you interested in making your site appear on the top of search engine results pages (SERPs)? If you answered yes to all these questions, then this article is for you. There are two ways to be on the first page of the search results page. Firstly, there is pay-per-click advertising…