A business website is an important asset. Without it, it loses opportunities of marketing its products and services online. Just like a retail store, users will also judge the brand by the looks and feels that the website provides when they come for a visit. Therefore, it is very important that one’s corporate or e-commerce website is built by the right CMS web design agency.

This article will seek to explain what the right web design will do for a company.

· It defines the company’s goals.

Before building a website, the developer takes the time to understand the company’s goals and considers them into the web building process. A company’s goals could be: to establish the business’s identity and brand online; to improve visibility and recall; to generate new leads and attract new customers; to improve its relationship with existing customers; to market current and upcoming products; or even to build a community. Whichever the case, the web design agency focuses on what the business owner wants to achieve and works in that direction rather than simply proposing a design that looks nice.

For instance, if the company’s goal is to reduce the percentage of dropped shopping carts, then the agency has to make the shopping process more convenient and ensure that the checkout process is easy.

· It identifies and understands the company’s customers.

The web design agency also identifies the company’s target audience and understands the ideal customer profile. After all, many factors like socio-economic (e.g., income, occupation, educational attainment), psychographic (e.g., lifestyle, opinions, attitude, personality), and demographic (e.g., gender, age, location, ethnicity) status can play a part in affecting how the target audience might respond to the company’s marketing efforts.

If the target web visitors feel that they “belong” when they visit a website because they perceive that the brand reflects their needs and desires, then they are likely to want to stay and find out more. For instance, if the company is marketing casual and affordable baby products, then the target market is likely composed mostly of middle-class parents (mostly mothers) who may be on a strict budget but want the best for their little tots. The website has to touch on parenthood, family bonding, happiness, and comfort for both mom and child, and so on.

Remember, just because the agency thinks that a site in jet black looks cool does not mean it would be suited for the company or that it would appeal to the target audience.

· It pinpoints the reasons why potential customers visit the website.

The right agency also breaks down the reasons why people come to a website. Most likely, it is to find out more about a particular product or service; to gather information about the company or the industry; or to take the first step into the purchase process. If the designer is able to determine why visitors come to the company’s site, then they can design it to address the customers’ needs.

A website should be designed for the customer’s benefit more than the company’s. By doing this, the business will benefit in the long run.

·  It formulates strategies.

After identifying the business’s goals and its target market, the web design agency can then formulate strategies in order to help the company achieve its objectives. These include SEO (search engine optimization), SEM (search engine marketing) advertising campaigns, focused content, social media integration, among others.

Apart from these things, the agency also analyzes the website’s functionality and user-friendliness, and it ensures its responsiveness so the company does not lose potential customers who are using mobile devices. The agency should also devise effective strategies to lead potential customers to the next stage in the sales funnel.

After strategizing, an agency will be able to come up with an effective web design plan that is tailored for the company and its target market. An experienced web developer will also be able to identify where the traffic from the site is coming from. Such possibilities include through: organic search, PPC ads, social media posts, other websites, mentions, and so on. This is important since it helps the business maximize its strengths and improve the strategies on channels that are not producing ideal results.

If you want a website that is custom-designed for your brand and would appeal to your audience, then why not call MediaPlus Digital at +65 6816 3168 or send us an email at wow@mediaplus.com.sg. We do web design for Singapore businesses and corporations, and our experts would be more than happy to discuss your future website with you.

 

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