Getting the word out about your business can be a daunting task for new companies. After all, it’s challenging to build trust in your brand, let alone get others to publicize it. Plus, without a large marketing budget, you might not afford mass-market campaigns.
So, how can business owners like you compete in a crowded advertising space? It’s not impossible, but you need to know about several cost-effective marketing platforms and strategies.
In this article, we’ll cover two digital marketing strategies you can perform for free. Keep in mind that effort and proper strategizing are still required.
Capitalizing on new-age digital marketing tools
Digital marketing encompasses a variety of channels, with powerful targeting options and shareability. Most importantly, your target audience is increasingly on digital platforms, consuming content daily.
Unlike traditional advertising, huge budgets are no longer necessary. Gone are the days when TV or newspaper ads consumed most of your marketing budget. Digital platforms allow you to achieve more with less.
Unable to devote time and resources to content creation and marketing? Learn how our digital marketing agency services can help your business reach and convert target audiences.
Maintaining a business blog
Creating blog content has long been a trusted way to grow your brand’s following. A blog allows you to cover various topics related to your industry, expanding your website’s reach while catering to the specific needs of your visitors.
Great blog content answers readers’ questions and provides valuable insights into a topic.
Great examples of website blogs
For example, fashion blogs often feature lookbooks, offering tips on how to style certain outfits. Another example is businesses with how-to blogs that answer technical questions or provide step-by-step guides.
Moonflower’s blog gives ideas for styling their outfits, making them versatile for different seasons or events.
A well-structured blog should guide visitors toward providing their contact information or submitting an interest form. Many blogs do this by employing strong call-to-actions or explaining how products or services can help.
Creating a great content strategy
Simply creating blog articles won’t guarantee visibility for your brand. You need to plan effectively to ensure each blog gains traction online.
Two key strategies can help. First, a good internal link strategy reinforces your blogs, creating a multiplier effect. Second, set up a cornerstone article for each topic, supported by niche articles.
These strategies help your website become recognized as an expert in your industry.
Looking for help with content strategy and writing? Let us know!
Search Engine Optimization (SEO)
Search engines are the heartbeat of the modern-day internet. Millions of searches happen daily, so how do you ensure your website is visible? The answer lies in Search Engine Optimization (SEO).
Search engines use algorithms to display the most relevant websites for a given search. Appearing on the first page of results is crucial, as 90% of users rarely go beyond the first page.
SEO involves optimizing both on-site and off-site aspects of your website to improve its position in search results.
Learn how MediaPlus Digital offers SEO management services to deliver incremental business leads.
Increasing your website’s page load speed
Your website’s load speed affects search rankings. Slow websites are penalized by search engines and lead to higher bounce rates.
Use tools like Google PageSpeed Insights to identify areas for improvement, such as FCP, LCP, and CLS.
To improve load speed, consider:
- Removing unused CSS
- Reducing animations
- Compressing image files
- Enabling browser caching
- Deferring JavaScript loading
- Hosting heavy content externally (e.g., YouTube for videos)
- Reducing redirects
Structuring your website and webpages
A well-structured website helps both search engines and visitors navigate easily. Start by clearly categorizing your pages and using parent-child relationships where necessary. Implement breadcrumbs to clarify page hierarchy.
For instance, if you sell different TV brands, individual TV products should be child pages of a central TV category page.
MediaPlus Digital’s e-commerce web design page uses clear page structures that are optimal for SEO and user navigation.
Use HTML tags (H1 to H6) properly on every webpage. Like a document, webpages need titles and subtitles for clarity. We recommend using a single H1 tag per page and maintaining tag hierarchy (don’t skip from H1 to H3).
Interested in professional help for SEO efforts and creating a strong digital presence? Explore MediaPlus Digital’s web design services.
Hiring a web design and digital marketing agency
While these digital marketing techniques may not have a direct cost, they require effort and expertise. A full-service web design and digital marketing agency can help accelerate your online presence.
Their industry knowledge is invaluable for structuring blogs and webpages to boost your brand’s visibility. SEO service packages vary, so learn more about SEO costs for small businesses in Singapore.
Choose MediaPlus Digital as your web design partner
MediaPlus Digital is a web design agency with over 10 years of experience, serving clients across all industries in Singapore. We create mobile-responsive websites that are both intuitive and attractive to users.
As a leading web design agency, we pride ourselves on offering sound advice and effective project management.
