23 Feb How To Develop a Digital Presence for Online Success
In a world that is still dealing with the ongoing COIVD-19 pandemic, your digital presence has never been more important. When COVID-19 struck the world in 2020, many businesses were forced to shift their operations to the internet. This freed them from the constraints of face to face interaction, and enhanced their reach.
Inadvertently, the pandemic has likely accelerated the rate of digitization in your industry. This means that if you are not already in a strong position online, then competition is quickly heating up. Should you opt to stand pat, then your competition will be rapidly taking your market share. In particular, they would be growing their brand presence and marketing channels.
How then can you advance your digital presence? In this article, we list several mediums through which you can establish your brand digitally.
Refresh Your Website With Engaging Visuals
Be honest, when was your website last designed or revamped? Is your website’s information and its visuals still relevant to your audiences? A quick search within your industry will reveal many newly designed websites within the past 6 months. The search in new content has been driven by business owners investing in their digital infrastructure. As such, it is important that you keep pace with the competition.
For starters, your website should have an engaging design that is aligned with your brand. For many audiences, they might not have come across your brand prior to visiting your website. As such, your website’s design and content becomes their first impression. Depending on its quality and relevancy, your audience may or may not favour your brand. After all, you certainly won’t be trusting of a brand with aged and ugly visuals.
Assess Your Landing Pages
A landing page refers to dedicated pages for greeting your audiences. Based upon the desired traffic, you would naturally have a few pages that receive more visitors. These pages are absolutely critical as they present the first interaction with your brand. Most importantly, the value of your content and brand needs to be shown from the start. This means having relevant content in relation to the search intent of your visitors.
Common ways to engage your visitors include:
- Informing them of a problem they had but were not aware of
- Illustrating how their existing problem affects their daily life
- Demonstrating the value of your solution
- Offering a value add or enhancement to their current situation
When a visitor recognises the value of your page, they are more likely to stay and engage with your website. In this way, you can move them along your converison funnel and towards a purchase or enquiry.
Be seen on Search Engines
Search engines such as Google make up a significant portion of all website visitors. This is due to the simplicity and directness offered to the user. As such, if your website is not seen on search engines, you are losing out a ton of qualified traffic. When it comes to Singapore, Google is the search engine of choice and thus it should be a point of focus. How then can your brand become visible on Google? There are 3 ways, namely through Google Search Ads, Google My Business and Google organic listings.
Google Search Ads
In some aspects similar to listings found on newspapers, you can also have short ad listings on Google Search Results Pages (SERPs). The difference here is that rather than a static ad, Google serves ads in relation to targeted searches made by users. Moreover, if you create multiple ad creatives, Google’s machine learning technology will serve the most relevant ad. In addition, its use of Pay Per Click (PPC) charging allows you to start at an affordable budget before scaling up.
All in all, Google Ads offers you a near instant means of being seen at the top of Google searches.
Google My Business
Google My Business is a business profile that you can create for free. Thereafter, when users search for your brand, they will be presented with your profile. Critically, this profile allows you to summarise your selling points, display your location and accumulate customer reviews. In particular, having positive reviews on your profile can leave a positive impression on visitors. This is incredibly important as consumers put plenty of trust into such reviews.
Google Organic Listings
When a user performs a search on Google, it refers to its bank of website data to find relevant content. The content is then ranked and listed for the user to access. Since no payment is made, these listings are often termed organic. By having a high performing website coupled with relevant content for your audiences, your webpages stand a better chance of being featured by Google.
A practice to help your webpages rank at the top of Google organic listings is known as Search Engine Optimisation. As the name suggests, this involves optimising your website and content for search results.
Thrive on Social Media
Most likely you would have read a dozen articles telling you about the importance of social media. As such you would already have setup your various social media profiles. That would be all right? Unfortunately, competition on social media has advanced to such a degree that stagnancy is unacceptable. Instead, you will need to frequently update your social media profiles with relevant and engaging content.
Much like how traditional advertising was, social media is this generation’s medium for push marketing. Rather than sitting back and waiting for searches on Google, social media platforms allow you to actively reach out to your target audiences. However, a word of caution. There are several social media platforms available, each having its own audience base. Depending on demographics, sociographics and geographics, you would need to carefully choose social media platforms to devote resources to.
Interested to Learn more?
Want to find out how you can have highly precise and efficiently run campaigns that return a good return on investment? Speak to our digital marketing team at MediaPlus Digital. We are a leading digital marketing agency, who has run 100s of campaigns for our clients.
At all times, we help brands to achieve their marketing goals while also delivering transparent data metrics for them. This allows us and our clients to make informed decisions with positive marketing impact.
Reach out to us today for a free consultation!