It is the year 2018 and we are living in the digital age. Technology has now been integrated into the way we work, the way we communicate, the way we live.
Recently, Singapore ranked second in the 2017 Smart Cities Index, beating many major cities in terms of how they made use of the technological advancement to improve their citizens’ lives. We are one of the most digitalised cities in the world, hence it should come as no surprise that businesses here are trying to reach out to online users by establishing their brands on the Internet.
What is a digital presence?
A digital presence simply means that potential customers are able to find you easily in the online space. Users that are able to find your website or your Facebook page are examples of a digital presence. For businesses, this is taken one step further; having a digital presence also refers to how they perform online. This could be derived from having a user-friendly website or whether their brand is found on the first page of Google’s search results page.
Why is digital presence important?
Having a digital presence is more important for businesses because many consumers today turn to the web to get information about a product or service. Now, being able to reach your potential customers first will really give you the advantage over your competitors who are nowhere to be found online. Even if you have a great product but you are not able to reach the right target audience, then the likelihood for your products to be considered will be low.
Many businesses also consider digital presence as brand awareness. This refers to whether consumers are able to correctly identify a company, as well as link it with the product or service that the business is offering. Digitally proficient consumers are more likely to judge a business’ trustworthiness based on how they are presented online.
When carefully maintained, a strong digital presence can determine a business’ success online. It allows them to be constantly engaged with consumers to create positive user experiences, which leads to higher conversion rates. Moreover, a digital presence allows businesses to participate in online marketing, which is the best way to reach out to their target audiences in a cost-efficient manner.
How to create a digital presence?
It may seem like a daunting process, but it helps to know some basic steps:
- Developing your brand’s Unique Selling Point (USP)
- Establish and understand your target audience
- Create a user-friendly website that is easy to navigate
- Designing your company’s website that displays reliable and relevant information
- Optimising your website so that customers will be able to find your website easily
- Engaging in online advertising
All in all, a business that has a strong digital presence can be found on various online platforms, be it on Google or on various social media platforms. In the case of Google, a website has strong digital presence when it is engaged in Search Engine Optimisation (SEO). SEO refers to the process of improving a website’s rankings naturally and not via paid advertising.
When does digital presence produce online success?
Once businesses have created and optimised their websites and are engaged in digital marketing, the next step is to measure their efforts and see if they have achieved online success. It is important to know whether a business’ website optimisation efforts or social media activities were useful or not; businesses should set goals for themselves before measuring the effectiveness of their digital marketing campaign.
Some metrics for measuring a business’ online marketing efforts include:
- Page views
- Unique visitors
- Bounce rate
- Conversion & cost per acquisition
For businesses with social media accounts, these could be helpful:
- Number of clicks per platform
- Word of mouth
- Number of followers accumulated for each platform
Need help creating your company’s presence online? Why not contact our experts at MediaPlus Digital – your Web Design Singapore Company today?