Digital Marketing

Actionable Website Insights From Google Analytics

Google Analytics has been a long-standing preferred website analytics tool for the majority of website owners. With its user-friendly presentation and wide-ranging functionality, Google Analytics has empowered many website owners to make important decisions.

What are the key data to track for any SEM campaign

There is a huge disparity emerging between those that are strategically run and those which are without thought. How then can you ensure that your SEM campaign falls within the former and produces great return on investment?

How to Use Social Media to Find Out Customer’s Needs

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people […]

What Are Some Cost-Effective Online Marketing Strategies For Businesses in 2023?

How then can new business owners such as yourself compete in an ever-crowded advertising space? While not impossible, you first need to be aware of several cost-effective marketing platforms and techniques.