Search Engine Marketing (SEM) which also commonly known as Pay-Per-Click(PPC) Advertising is a way of marketing your company’s product or service offering using paid advertisements on search engine platforms. Pay-Per-Click (PPC)Advertising has become a powerful tool in providing advertisers with instant exposure to users who are searching for a particular product or service on search engine platforms. More importantly, by featuring your ads in an efficient manner, PPC Advertising adds value to your potential clients.
One major and popular search engine platform that offers Pay-Per-Click (PPC) Advertising in Singapore is Google via its advertising service known as AdWords. Essentially, Google AdWords is a system that assists companies in marketing their products and services in Google Search Engine by using “keywords” – phrases that people type in the Google Search Engine when they look for a particular product or service offering. You can decide where your advertisements will feature by bidding several permutations of keywords and only pay the amount you have set for the keyword if someone clicks on your advertisement as a result of web search. The format of the advertisement will come in a short text that includes a title, 1-3 descriptive lines of your products or services and lastly an URL link to your website or specific website page.
In addition, depending on the budget you set for the keywords, your website will also appear on certain pages of the web search. In other words, the higher your budget on a certain keyword, the closer to the top of the page your advertisement will appear on page 1 of the Google Search Engine. Nowadays, many businesses strive to get their advertisements on the first page of Google Search Engine as research has shown that more than 80% of internet users do not search past page 1 of the search engine results. This whole concept fully explains the Pay-Per-Click (PPC) Advertising process.
For years, MediaPlus Digital, a leading Google AdWords Agency in Singapore, has assisted companies in setting up and managing their Google AdWords campaigns. Many of our clients have experienced the effectiveness of SEM or PPC advertising, combined with an engaging web design which has helped their businesses grow significantly in a cost effective manner.
With our PPC Advertising service, you will able to gain access to detailed reports and insights of your SEM activities. Our unique reporting platform allows you to view reports and spending activities at any time especially if you seek to review the performance and ROI of your online marketing campaign.
Contact MediaPlus Digital today to discuss how our Google AdWords Services can help your company.