Search Engine Marketing (SEM) which is commonly known as Pay-Per-Click (PPC) advertising is a way of marketing your company’s product/service offering using paid advertisements on search engine platforms. Pay-Per-Click (PPC) Advertising has become a powerful tool in providing advertisers instant exposure to users who are searching for a particular product or service on search engine platforms. More importantly, PPC advertising adds value to your potential and targeted clients by featuring your ads where they are looking for in an efficient manner.
One major and popular search engine platform that offers Pay-Per-Click (PPC) Advertising in Singapore is Google via its advertising service known as AdWords. Essentially, Google AdWords is a system that assists companies in marketing their products and services in Google Search Engine by using “keywords” – phrases that people will type in the Google Search Engine when looking for a particular product/service that you are offering. You can decide where your advertisements will feature by bidding several permutations of keywords and only pay the amount you have set for the keyword if someone clicks on your advertisement as a result of web search. The format of the advertisement will come in a short text that includes a title, 1-3 descriptive lines of your products or services and lastly an URL link to your website or specific website page.
In addition, depending on the budget you set for the keywords, your website will also appear on certain pages of the web search. In other words, the more you set your budget on a certain keyword, the higher your advertisement will appear on page 1 of the Google Search Engine. Nowadays many businesses strive to get their advertisements on the first page of Google Search Engine as many types of research have shown that more than 80% of internet users do not search past page 1 of the search engine results. This whole concept fully explains the Pay-Per-Click (PPC) Advertising process.
For many years, MediaPlus Digital, a leading Google AdWords Agency in Singapore, has assisted companies in setting up and managing their Google AdWords campaigns. Many of our clients have experienced the effectiveness of SEM (also known as Pay-Per-Click (PPC) Advertising) combined with a engaging web design has helped grow their businesses significantly in a cost effective manner.
With our Pay-Per-Click (PPC) Advertising service, you will be able to gain access to detailed reports and insights of your search engine marketing (SEM) activities. Our unique reporting platform allows you to view reports 24/7 and spending activities at any time that you want to review the performance and ROI of your online marketing campaign.
Contact MediaPlus Digital today to discuss how our Google AdWords Services can help your company.