The Challenge
SSIA is an association committed to facilitate growth in Singapore’s semiconductor industry. One of the ways it does so is by organising events that bring together businesses and partners to showcase the industry’s opportunities and growth. In January 2022, SSIA hosted a virtual career fair called ‘Electronics Industry Day 2022’ (EID 2022) that was aimed at 3 target groups, namely students, jobseekers, and mid-career seekers. Our client approached us hoping to generate awareness and buzz around this event.