In this digital world, almost everyone is using the Internet. There are those who access the Internet to find information about a particular topic while many are going online to make purchases. As a result, many companies have engaged in e-commerce web development, however struggle to engage their target audience and bring traffic into their site. In this article, you will learn some tips and tricks on how you can improve your company’s website just by including some visual elements into it.
If you believe that you have a good video about your company or the items you sell, then make sure that you use it for a smart content marketing. Having a video on your online page can be appealing to your potential clients and existing customers. It can also be informative, making it easier for site visitors to get the idea what your company is all about.
Recent studies also show that videos on landing pages can increase conversions up to 80%. This means that more people will make purchases on your e-commerce website if it has a video. At the same time, viewers will more likely stay longer on your site if there is a video. It is important to note that since people would stay longer on the site, then the chance that they will buy a particular product or item also increases.
The challenge now is how you can incorporate videos on your landing pages. Well, why not get a professional that is an expert in web design in Singapore. A web design expert is definitely more than competent to know what kind of video does your website need and where to place it. The challenge is always about making your video content interesting and at the same time compelling enough to convince users to either find out more or to take an action on your website. Always remember that having a nice video content is the key to achieve higher conversions for your site.