Google Ads has several key marketing advantages and benefits that distinguish this channel from other channels like Organic Search and Social Media:
SEM campaigns can be set up to narrowly target specific audiences and selected keywords, driving the greatest number of goals and conversions for the campaign.
With highly-specific targeted audiences and selected keywords, the website traffic coming through via the Google Ads campaign will be more qualified and in-the-market. This improves the quality of potential customers.
Unlike other forms of traditional marketing, Google Ads provides efficient and cost-effective paid advertisements with trackable and measurable results. We know when a user clicked on an ad and when they submitted a form or completed a conversion.
While other forms of traditional marketing and digital marketing will typically take time to see marketing and business results, Google Ads campaigns drive results immediately by targeting customers in the Buying-Consideration stage.
Generally applicable for certain ad types, the search advertising cost model only charges for clicks – no longer do businesses need to pay upfront for entire advertisement spaces. Instead, companies only pay when the user clicks their ad. This fee is also known as CPC (Cost Per Click).
Banners, images and video ads that appear on relevant websites.
Banners and images ads that appear on relevant Google platforms, including YouTube, Gmail & Discover. Learn more about our Campaign Strategy.
Product listing ads that appear on targeted Google Search results.
Descriptive text ads on targeted Google Search results. Learn more about our Campaign Strategy.
Business ads that appear on local-specific searches, including Google Search and Maps. Learn more about our Campaign Strategy.
Video ads that appear on YouTube, targeted for specific audiences. Learn more about our Campaign Strategy.
Our Google Ads campaign strategy recommendations are aligned to our clients’ marketing goals, which generally fall into these 5 categories:
These tactics are how we deliver excellence for our clients’ Google Ads campaigns.
We implement the best practices and perform the matching of ad copy and landing page body copy towards the campaign keywords. This rigorous matching process helps to achieve high Quality Scores for the relevant campaigns.
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Because Google Ads is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.
Conversion tracking technology is a big asset in our Google Ads toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house.
Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
Our Google Ads specialists leverage machine learning technologies for our Google Ads campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
Our clients value our Google Ads services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
KPIs and key metrics of any Google Ads campaign will include average CPC, CTR, Conversions, Impressions, and many more. Learn more about these key SEM metrics and how they affect campaign decisions, as discussed by one of the best Google Ads agencies in Singapore.
We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 50% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.
As an established Google Ads company with various digital marketing services, MediaPlus also provides Social Media Marketing and Advertising services, where we assist our clients with setting up and deploying their campaign creatives and configurations.
Do you have further enquiries or questions? Consult us today.
SINGAPORE OFFICE
Drop Us A Message for a Free Consultation
ACT NOW
Unleash Your Business Potential and Drive Growth with MediaPlus Digital.
Singapore’s steady web design and digital marketing agency. We are a full-service company that creates websites and digital marketing campaigns to bring conversion for your business.
