High-ROI PPC Agency in Singapore

It all begins with keyword selection, and the goal is to achieve as many conversions as well. We’ll recommend the most suitable set of keywords and match types depending on your ad budget, and strike the ideal balance between search volume, quality and cost.

Throughout the campaign, we meticulously trim the non-performing keywords and utilise negative keywords and keyword match types for greater performance.

As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.

We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.

Because PPC is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.

Conversion tracking technology is a big asset in our PPC toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house.

Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.

Our PPC specialists leverage machine learning technologies for our PPC campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.

We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.

We understand how some customers may need the extra nudge to complete a purchase, or book an appointment. We create remarketing audiences through Google Analytics, and utilise RLSA (Remarketing List Search Ads) to target website visitors that have not completed an action.