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Email marketing is a type of internet marketing in which a company sends ads and other business-related content to current and potential customers through email. A well-planned email marketing campaign can make a commercial message feel more personalized and can help in acquiring new patrons as well as in building loyalty and repeat business.

Whether a website is already live or is still in the web design and development stage, the company should carefully plan their strategy for an email campaign. Here are some simple tips to make it more effective:

  1. Place a subscribe button on the website.

Before the business can start sending emails to current or potential customers, the latter has to give permission first. Make it easy for them to subscribe by placing a button where it can be easily seen. Also, make the process effortless — sometimes, people get turned off when too many questions are asked even before they receive their first email.

  1. Make a catchy subject line.

The subject of every email should grab the readers’ attention to make them want to find out more. Pique their curiosity or promise something worthwhile but make sure not to use a misleading headline.

  1. Make it personal.

People are more likely to read an email if it sounds like it is for them, not for a list of names or a set of subscribers. The tone, voice, and choice of words should be natural and not forced. By using data points like location, age, and gender, the company can generate more targeted communications as well as personalized recommendations. Placing the actual name of the business owner or representative also helps in making it personal and trustworthy. However, it’s also important to maintain a balance between a professional approach and a friendly tone.

  1. Speak more of benefits than features.

When using emails as an internet marketing strategy, it is important to focus on the reader, not the company. Provide them with valuable information that they can use, answer their questions, give tips, and so on. Also, when introducing a product, center on how the customer can benefit from it rather than list its features.

  1. Build a sense of urgency.

Provide a clear call to action and remind readers of a deadline (e.g., limited time offer valid only until …). This often helps to keep customers from procrastinating.

  1. Send only important messages.

Recipients like to read messages that have value, so the company should make sure that every email they send to their subscribers contains important information. Readers should be able to benefit from reading the message in one way or another.

  1. Send post-purchase emails.

Internet marketing emails should not stop once a potential customer makes a purchase. The company should also prepare a re-engagement campaign within a certain period after a sale is made.

  1. Optimize messages for mobile.

A lot of people read their emails on their mobile devices, so make sure that the content can be viewed on smartphones and tablets. Many readers simply delete messages that they can’t read while on the go.

Similarly, a company’s website should be mobile-friendly and responsive; that is, it should be flexible regardless of what device the visitor is using. At MediaPlus Digital, we have experts in web design and development, and we create web pages that go hand-in-hand with the digital marketing campaigns that our clients intend to launch. Call us at +65 6816 3168 or drop us a line at wow@mediaplus.com.sg for more details.

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Internet users these days have very little patience and will leave a website in a second if they do not like what they see. Hence, it is essential to have a website that will entice visitors to stay long enough to explore the site and make them want to return. However, this means that the website needs to have an effective web page design which includes things such as layout, typeface, images as well as colours.

The Importance of Colours

The colours used by a company can have either a positive or negative impact on the website’s success as an online marketing strategy or tool. Using too many loud clashing colours may drive away potential customers as it might cause your website to be hard to look at. On the other hand, using only neutral tones will make your site bland and easily forgettable.

The color combination that a company uses for its logo and brand are carefully chosen to not only make it recognizable and easier to recall but also to depict the identity and image they want to project. This is the same for a website. After all, colors, in general, are associated with particular emotions or descriptions. For instance:

  • Blue is associated with dependability, depth, trustworthiness, and professionalism.
  • Red is deemed as the color for urgency, excitement, boldness, desire, and strength.
  • Green is for peace, nature, growth, freshness, harmony, and optimism. It is used to help people relax.
  • Black is classic and depicts elegance, sophistication, mystery, and formality.

 

Tips on Choosing Colors for a Website

Here are some tips that businesses can use when choosing the colors for their website design:

  • Consider the product or service. The website colors should reflect what the company is offering as well as the gender, age, emotions, and personality of their target market.
  • Consider the image the company wants to project. The business needs to know how colors affect emotions and use them accordingly. For example, orange is effective for calls to action in online marketing.

These are only some tips that can help a business narrow down their color options.

If you have a website or are planning to have one but are not sure which color scheme would be most effective for your business, call MediaPlus Digital at +65 6816 3168 or drop us a line at wow@mediaplus.com.sg. Our team of web designers and developers can help you choose not just the right colors for your company but also the most attractive layout, typeface combinations, images, and more.

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Like any other business decision, a digital marketing strategy needs careful thinking and planning before it is put into action. This way, the management and their chosen digital marketing agency can allocate time, effort, money, and other resources wisely, investing in assets that are likely to produce the most desired results. Here are some crucial points to take note of before starting:

  • Know the current situation of the business.

Before starting to plan for any digital marketing strategy, the company needs to determine how it is currently performing. For instance, of the leads that it generates, how many turn into paying customers? How many online shoppers drop their shopping carts and when in the shopping process does it usually happen? How many visitors does the company’s Facebook page send to the website? Knowing information like these allows the company to determine their starting point and set the direction in which to go.

  • Identify the goals and purpose.

A company does not simply hold a social media or content marketing campaign because everyone else is doing it; instead, it is done for a purpose that has been determined beforehand.

It needs to identify its long-term goals so it has a clear direction of where it is going, then break it down into smaller goals that can be achieved more easily and in less time. With this, it can set the parameters for its digital marketing strategies. For instance, if the goal of a new business is to increase brand awareness, then it can focus its efforts on campaigns that introduce the product to more people. If it is conversion, then perhaps the website can be improved for that purpose.

  • Identify the target market.

Digital marketing campaigns will not be as effective as intended if they do not reach the target audience, i.e., the people who are likely to want and need the product. Thus, it is necessary to identify who this target audience is and then design the strategies to reach out and touch them.

For instance, if the business offers products for babies, then the company’s web page, ads, and posts should be able to reach out to parents, especially mothers, who are likely to be in their mid-20s to 30s. The strategy would be different for a company selling sports cars and is targeting professional males in their 30s or 40s.

After identifying the target audience, the company also needs to create personas or fictitious characters that represent their typical customers. This greatly helps in crafting a more effective digital marketing strategy.

  • Select the channels.

The strategy that digital marketing utilizes has to be in line with the goals set by the company. In other words, it should support the goal and lead the business towards achieving it. For instance, if the purpose of the campaign is lead generation, which asset would be most effective to use: email, social media, search engine ads, or blog content?

  • Track data.

Having an online presence is not just about having an attractive web page design; it is also about meeting customers’ needs. To know what this is, a business has to collect data. Knowing the number of visits, the site that drives the most traffic, the location of visitors, and so on, allows the company to understand the market better. Tracking just about everything during a campaign will also give valuable insight if it is effective; if not, necessary changes or improvements can be made.

  • Know the competition.

The internet has leveled the playing field, meaning small companies can now compete with big ones when it comes to marketing and advertising. While this is a good thing, it also means tougher competition since there are more players involved. It is important, therefore, to be aware of these competitors, which ones are ranking high in search engine results pages and which ones are being talked about in social media. If one types in a query, for instance, which websites appear?

  • Set the budget.

Like other ventures, digital marketing is not 100 percent free, and this is perhaps what holds many business owners back. A strategy does not have to be so expensive, though; it can start small. The important thing is to be wise and put the budget where best results can be seen.

These may sound overwhelming for some business owners. If you find it difficult to get the above tasks done and worried to make the wrong marketing moves, you can consider engaging MediaPlus Digital for all your Digital Marketing and Web Design Needs to have an edge over your competitors.

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There are different kinds of websites out there that serve different purposes. Businesses, therefore, need to choose the right one so that they can offer the right and the best user experiences to their online visitors.

Whichever they select, it is important that they make sure that they have a mobile responsive web design. Web design therefore, becomes an essential element; ensuring that they are able to capture the desktop and laptop users, and users who prefer to use more of their phones and tablets to serve the net.

Whether the company already has a live website or is still in the planning stage of website development, still, they need to assess if they are on the right track. Consequently, this article will present the different types of websites that are often used and their purposes.

Corporate Website

A corporate website is mainly for building credibility and increasing a business’s visibility. After all, consumers these days will go online and do their own research before they make a decision to buy a product or service.

This type of website is useful for companies that focus on serving their customers through offline means. Doctors, lawyers, accountants and consultants are the few that serve their customers through a physical office and their websites are the platforms that help them to accept appointments digitally.

A corporate website will help potential clients to find out more about the company and the products it offers. This also help clients if they want to recommend the company’s products to friends, where they can easily direct them to the company’s website to find out more. This type of website is also useful for manufacturers and corporations that seek to establish themselves and make their brand known in the online space.

E-Commerce Website

An e-commerce website is for companies who want to focus on selling their products online, either as an expansion of their brick-and-mortar shop or as a purely digital store.

This type of website offers many advantages, such as including the ability to reach more people internationally and to stay 24/7 operational. With more and more people shopping online, a mobile responsive webpage can help to reach potential customers wherever they may be.

With a well-designed online store, a business can showcase their products in a professional and impressive way. They can put emphasis on featured items, special offers, discounts, and other promos, and they can add features like push web notifications to grab more attention. Moreover, there are many platforms to market products. Companies can now capitalize on PPC services, email marketing, social media marketing and many more.

Hotel and/or Restaurant Website

Booking for rooms are now mostly done online, replacing faxes and phone calls. This is why it is important for hotels and other accommodations to showcase their suites, function rooms, spa, bar, and other amenities in their websites. Professional photos and great copies posted on a well-designed website can entice vacationers to choose them over other places to stay.

Similarly, restaurants, coffee shops, fast food joints, and other food places have to show off their dishes to make potential customers crave and decide to have a meal there. If a restaurant offers delivery services, they would need to feature their menu, contact information, location, and business hours.

Landing Page

Landing pages are meant to drive visitors to take action, such as subscribing to a newsletter, signing up for a webinar, downloading a free eBook, or buying a product or service. This type of website (or webpage) is meant to complement PPC services and online marketing campaigns.

Portfolio Website

Portfolio websites are often used by professionals, freelancers, and job seekers who want to showcase their expertise and experience online. This type of website, when done professionally, will help to make good impressions and builds credibility for individuals who seek to promote themselves to potential clients or employers.

Blog

A blog as an independent website for sharing the interests and passions of an individual or a group of individuals. This is often informal and centers on one’s experiences and opinions.

Businesses can make a blog a part of their corporate or e-commerce website so they can share information related to their products and services or their niche. This helps draw in more visitors and can be used to influence and encourage people to patronize their brand.

If you have an existing website that you want to improve or are planning to build one from scratch, expert web developers at MediaPlus Digital can help you do it. We help to provide mobile responsive web design for your business that will aid you in your branding, and the promotion of your company’s products and services.

Call us now at +65 6816 3168 or drop us a line at wow@mediaplus.com.sg so that we can discuss how to build your brand online.

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Developing a website is an investment. It requires time, effort, and money. You have chosen your web hosting provider and even your domain name. The next step is to do the web design. But, do you know what the elements of a good web design are?

Yes, visual elements in a website are important, however those elements are not good enough to serve your business objectives. There are other things that you need to consider, such as the website’s usability, its ability to communicate the intended messages to your potential customers and its ability to build your brand.

Top 6 Things That You Need to Know About Good Web Design

This article will help you prepare steps to incorporate good web design into your webpage. These steps aim to help your website achieve these qualities: ease of use, efficiency, reliability and having effective visual impact. Check out our list below and let’s get started.

  1. Know the purpose of your website.

Your website is just like an organization created in order to serve a specific purpose. Without a clear vision of how your website should be, it will become a jumble of confusing mess. Determine the type of website that you want to make. Some examples of different types of websites are: personal websites, blogs and eCommerce websites. Each of these sites has its own web design characteristics and principles that should be observed.

  1. Proportions are important.

Have you heard of the golden ratio? If you haven’t, then it’s about time that you get familiar with it since it can make the layout of your website aesthetically pleasing. The golden ration of 1.618 is an architecture concept that can also be applied to web design. Don’t be tempted to place content randomly on your website since it can look disorganized. Also, work with grid layouts that can enhance the balance of your site.

  1. Don’t neglect your website typography.

A website will always have text in it, always. Typography is one of the most important elements of design. Pay attention to the type of font that you use. Every font has its ‘’personality”. Imagine using Comic Sans in a website for luxury cars, wouldn’t it feel wrong?

Aside from the choice of font, use the appropriate font size, spacing, and color for your content. Readability and visual design should go together with your text.

  1. Provide a clear navigation.

Website navigation can improve the impression that your website makes on its visitors if done properly. Place your navigation buttons where your site visitors can easily identify them. Adding a sitemap will also help you. At the end of the day, remember that you wouldn’t want your site visitors to leave your page just because they couldn’t find their way around your site.

  1. Respect your website’s spaces.

It is tempting to put everything on your website, but please refrain yourself from doing that. Carefully consider the spacing of your text and images and even the white spaces. A neatly spaced website is pleasant to the eye. You don’t need to fill every nook and cranny with content. As the saying goes, simple is beautiful.

  1. Be cohesive.

Consistency is the result of careful planning and unwavering design decisions. If your website is consistently themed, chances are that more site visitors will regard it as professional-looking. From the color, the images, the texts—consider the theme that your website would like to portray.

Now that you are armed with 6 information about a good web design, we hope that this article was helpful to you. A good web design should be encouraged and not discouraged.

If you are still unsure of how to go about developing a website, fret not, MediaPlus Digital, a Web Design Singapore company, has been helping business owners launch effective and engaging websites. If you already have a website and require Digital Marketing efforts, do contact us today and we will always be ready to help bring your business to the next level.

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Websites, especially those created for businesses, need to have a good level of digital security in order to protect both the company and their customers. One of the most common cryptographic protocols used and considered even during web portal development is SSL, also known as Secure Sockets Layer. It is often referred to as Transport Layer Security (TLS).

Purpose of SSL

SSL and TLS are both meant to keep communications between servers and web browsers secure. It is often observed in web pages that have HTTPS on the URL — this means that the page has been secured using TLS. Communications security is also used for different applications like email, instant messaging, VoIPs, and Internet faxing.

Having an SSL certificate allows businesses to communicate safely and securely with their customers and vice versa. The protocol supports authentication, encryption, and data integrity. It ensures that a user connects to the right server, and that the data transmitted is protected.

Reasons for Having SSL

Some business owners might think that they are not big enough to become targets of hackers, thereby ignoring the importance of having an SSL certificate. This is unwise because some perpetrators are more interested in taking advantage of vulnerabilities than anything else. In other words, companies doing business online should focus not only on the SEO, SMM, and SEM services Singapore agencies offer but also in making sure that their sites are secure.

Here are some reasons why a website needs SSL/TLS:

  • To keep forms safe. One important strategy that many companies implement is lead generation, which is mainly offering perks and freebies in exchange for a web visitor’s information. This includes getting their names, email addresses, sometimes their phone numbers, and addresses. If the site does not have SSL, then the data could be intercepted and leaked.
  • To protect passwords. It goes without saying that websites owned by entities like banks, investment companies, and merchants should have a tight level of security to protect their users’ passwords. However, even simple blogs and CMS sites require passwords for their administrators and contributors, which could be stolen and used improperly. Thus, one should not leave any loopholes for hackers to use it to their advantage.
  • To accept payments securely. Sites that accept online payments are particularly attractive to hackers, so it is vital that an e-commerce site puts an SSL in place. Not only does it provide security for the business and its customers, but it is also assure buyers that their data are not being put at risk.

Internet users want their personal information, credit card numbers, and other data to be kept under strict confidentially with minimal risk of landing in the wrong hands. Similarly, a company would not want to risk having their business penetrated, regardless how big or small they may be. Thus, it is important to consider SSL before or during the web portal development process.

How to Get SSL

For a website to be SSL secured, it has to have its own IP address. The owner then needs to purchase an SSL certificate from a certificate authority (CA). This guarantees that the holder indeed owns the public key for the site.

After purchase, the certificate has to be activated before installation. The owner may be able to do this, however it can be a complicated task, thus they may want a web host to do it for them. The last step is to update their site from HTTP to HTTPS.

At MediaPlus Digital, we understand how important internet security is for your business. Our web development specialist can help not only in designing and developing your website but also ensuring that the SSL protocol is in place. In addition, we also provide SEO, SMM, and SEM services in Singapore, which help companies be competitive in the market.

For more information about our services, contact us at 6816 3168 or email us at wow@mediaplus.com.sg.

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Singapore is known as an excellent place in Asia to start a business because of the many benefits that entrepreneurs receive. Like in other places, however, some sectors may already be over-saturated; thus, it is wise to explore one’s options before making an investment. Here are some promising businesses that one can consider opening:

Online Store

Setting up an online shop costs much less than opening a brick-and-mortar store, thus it is a good option to start with. Entrepreneurs do not have to spend a big bulk of their capital on rent and furnishings; instead, they can spend a fraction of that amount to secure a more affordable space in the digital world.

By investing in ecommerce web design and development for their online store, business owners can expect to reach a wider audience. Potential customers are     able to visit the website at their leisure and convenience, at any time of the day or night—while they’re at home, in the office, or even while on the road. The design can be customized according to the nature of the business and according to the image that the owner wants to convey.

The data that an online store generates is just as important. The company can gather valuable information on customer behavior, preferences, and demands, which would allow them to make the necessary adjustments in their strategy to capture a bigger slice of the market.

Information and Technology

These days, businesses need an online presence to remain competitive, and this includes having at least a website and a social media page. The inclusion of photos and videos of the product or service you offer is likely to be more attractive to potential customers. This equates to more views and improved click-through and conversion rates which creates a demand for video production and editing services.

The web design Singapore business owners prefer are usually ones that incorporate video demonstrations and instructions to complement relevant text and images. Thus, an entrepreneur who wants to invest in a business can consider providing video services to various companies.

Tourism

An entrepreneur can consider investing in tourism by offering customized travel experiences like tours, activities.

Since people search for the best deals and options online, it is best to pay careful attention to the ecommerce web design and development. It needs to have an attractive layout with excellent copy, images, videos, and blog content. It also needs to offer online booking and various options of payment.

There are many other promising businesses that can be set up in Singapore, such as beauty and personal care, consultancy services, a digital library, and more. Online presence and visibility is important so that the business can prosper.

Whichever business you choose, MediaPlus Digital can give you a hand. We provide web development, search engine optimization, search engine marketing, and social media marketing services which will help establish your new venture in the digital marketplace.

If you have a business or are intending to start a business you should find out more why businesses need digital marketing.

Disclaimer: The views expressed in this article are the author’s own.

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Digital marketing involves gathering various data to assess how effective a website is at attracting and engaging visitors. One of the metrics that marketers study is bounce rate. This is the percentage of a site’s one-page visits, computed by dividing [the number visitors who leave the site after seeing only one page] by [the total number of visits] within a specified time frame. By using this information, they can assess how effective some of their strategies are at capturing the interest of potential customers.

A low bounce rate means that the website is able to keep visitors interested; to stick and visit other pages in the website. This equates to increased chances of generating leads and converting visitors to become paying customers.

A website’s high bounce rate, on the other hand indicates the need for the website to improve on the followings:

 

Design
Design is the first thing that users engage with when they land on a website, which includes colors, fonts, images, and overall layout. This also include ads, notifications, and videos, all of which can influence a visitor’s first impression. Users are likely to leave if they find aspects of the overall design to be unpleasant such as clashing colors, walls of text, or auto-play ads.

Therefore, it is important for a website to have a clean layout with just the right balance of text, blank spaces, and images or videos. The colors and fonts need to be pleasant to the eyes. Lastly, there should be easy-to-find navigation buttons and calls to action.

Content
Visitors go to a particular website because they expect to find the information they are looking for, and they usually do this by scanning a page. If they do not immediately find what they need, it is likely that they will click away to look for another site.

The solution for this is to use headings, bullets, numbering and other formatting to make it easy to find the right information. The content has to be relevant, informative, engaging, and free of fluff. One of the best practice is to post new content regularly to keep readers coming back for more.

Target
So now your website has an excellent combination of design and content, however, if it does not target the right crowd, your website will not be an effective marketing platform for the business. You end up attracting users who get onto your site and leave because the information provided is just not for them.

To solve this, the business has to check on the keywords they use. Also, the language and design have to be in line with the business and its target market. For instance, the webpage of a fine dining restaurant should look and sound different from a fast food chain webpage.

At MediaPlus Digital, we know how important each visitor is, so we help to minimize bounce rate as much as possible. In addition, we design engaging web pages that pique people’s interest, thus encouraging them to explore other pages within the website. We do this by:

  • Understanding the target audience.
  • Designing the website to create a good first impression.
  • Finding the right keywords to target the right market.
  • Making sure the website offers a good user-experience.

We have a team of expert web developers with years of experience in CMS web design. We create websites that complement our clients’ goals of attracting and engaging visitors, which, in turn, can lead to more sales.

For enquiries on our website development services, please contact us at 6816 3168 or email us at wow@mediaplus.com.sg.

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Having a website has become a necessity for most businesses. It is a front door that can spell success or failure because not only does it expand your audience, but can also be a tool to boost business growth. Also, an effective website allows you to compete with bigger businesses and can make it possible for your company to have a bigger bite out of the competitor’s volume.

Here are some of the most critical mistakes when creating a website and how you can avoid them.

Using a Lot of Typefaces
Using too many fonts for your website can be distracting and confusing to the reader. Carefully select the typeface you would like to use and consider how many should be seen together.
Common Solution: Using fewer fonts can give your website consistency and readability which is an element for a good design.

Wearing Your Keywords Out
Keyword stuffing is one common mistake most companies do. Overuse of keywords is a big no-no because search engines consider it as a black-hat tactic. Most of them, especially Google penalizes websites by demoting them in rankings or having them removed all together.

Common Solution: Strategically place your keywords so they sound natural to the human ear. Use long-tail keyword variations and synonymous words to give a lift to your content.

Having Complicated Call-to-Actions
Most people want to know the next steps when visiting a website. CTA is a portal that funnels your visitors from one phase of the conversation to the next level. Using call-to-action generates revenue or conversion which is what your company initially has in mind.

Common Solution: Create uncomplicated call-to-actions on your website and one that can be done easily with the least possible number of clicks.

Background Music Automatically Playing on Your Site
If you want a professionally done website with high-traffic and visitor retention, never automatically play background music on your site. If music is an integral part of your company, give visitors the option to either play it or not.

Common Solution: Let your visitors choose if they want to hear background music, create a visible button where which can be easily accessed.

Using Stock and Amateur Images
If you want your company website to have an authentic look, it is always better to have professionally done images. Blurry and out of focus pictures will give visitors that impression that you are not bound and determined about your business.

Common Solution: Invest in authentic and professionally done images. You will find that it rewarding if you have great images of your products, services or your team members.

Your Website Overextends its Page Width
Long scrolling websites with great content keep visitors glued on your site longer. However, it is not appropriate to create a website that is extra wide as well as most people are accustomed to scrolling vertically.

Common Solution: If possible, never use the horizontal scrolling option. Only use the vertical ones because people are much more familiar with it.

Overuse of Interactive Messages
Interactive messages make complex workflow simple because they invite visitors to make decisions. Do not flood your website with interactive messages though because they can be distracting.

Common Solution: Using lightboxes can be a good way to avoid distractions while at the same time achieving the objective of your website and your company.

Divulging All Info on Your Homepage
While it can be good to inform your visitors about your products and services, divulging too much information on a single page can be a huge mistake. Just stick to the core points and create links so visitors stay longer to find out more.

Common Solution: Creating links so visitors can explore your website is an effective way to keep traffic while at the same time maintaining repeat visitors.

Web, print, and graphic design has never been easy. It takes a lot of experience and expertise to get the right solution for your company. MediaPlus Digital is a Web Design Company that gives a straightforward solution with quality assured, service oriented web design that adds value for your money.

If you want an effective website that ranks on search engines, don’t hesitate. Contact MediaPlus Digital for a quote or call today at +65 6841 1680 or +65 6386 5256.

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Having a good dedicated “Contact Us” page in your website is very important – you probably only have 15 seconds to engage, capture and court your prospective customers’ attention with the key information you put on the “Contact Us” page before they decide whether to reach out to your company for the product and/or services that they are looking us.

There are several ways on how “Contact Page” can be designed and used. Some websites simply list out the company’s contact details (i.e. address, opening hours, phone number and email address) on the “Contact Us” page, while some websites will also include call-to-actions (CTAs) sentences to encourage the prospective clients to contact them now. Other websites use the “Contact Us” page as a way to filter / assess the clients’ profile first by requiring them to fill in a Particular Form. In recent years, more companies have also become more active on the social media, and you can also find their social media links, such as Facebook, Instagram, Twitter, and Linkedin, on the “Contact Us” page as an alternative way to engage clients.

Whichever way your business chooses, the “Contact Us” page must be simple and straightforward for clients to understand and have them act on the desired CTAs effortlessly.

Essential elements of “Contact Us” page

Everyone views the “Contact Us” page differently. Many have preferences on how they like to contact companies for information – some prefer to email as it provides them with more privacy while others prefer to pick up the phone directly to get the information at the quickest speed. Ultimately it depends on individual’s preferences and which method saves time and is less intrusive. To cater for all kinds of clients, the following items are what we would recommend for a good “Contact Us” page:

  • Business name
  • Business address
  • Phone number
  • Email address
  • Contact form
  • Map

Multiple departments Or locations

For businesses with more than one departments or store locations, it would be value adding for clients if you list down the contact details of each department or store location. For example, Hospitals and Universities have many departments and it certainly will be useful for callers if you state clearly on the headings with details on how each department can be reached. Retailers and restaurants with multiple outlets across the country should also have the contact details of each outlet clearly stated in the “Contact Us” page.

All in all, the main purpose of a “Contact Us” page is to ensure that your website visitors are able to reach you easily. Hence, it is crucial that you have the important information on your website to help them identify your business, allow them to know more about your products and services, and turn these prospects into loyal customers.

Get Web Development Singapore services with MediaPlus Digital, we have a team of specialists that will advice you and guide you along the way until the project is done.

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