Inevitably, visual content is the first thing that users will judge when they have entered your site. Even though you might have much content to offer to your users, however, it is not just the quality of your content that will draw the attention of your site visitors, but it is the visual component that plays an important role that will influence your site visitors to stay or even engage with your site.
In this article, we will discuss one of the common ways on how you can utilize visual content to increase your site’s conversion rate. If you are not confident to do this alone, get your website designer to help you out.
Post Photos of People
If you want to connect with your customers, it would be helpful to add a human touch to your site. For example, if you are selling a mobile device, then post a photo of someone using it. Show your users that your product is relatable.
There are many ways to take a single photograph and many angles to it. Show your target audience what your brand stands for. If your brand has a loud and vibrant personality, use images to communicate that. Think about how you can communicate certain aspects of your services differently. Remember that they are many ways to tell someone about your brand.
Always Go For High Quality Images
There is only one rule of thumb that you should stick to: Never use pixelated images. Always find high quality images. This will speak a lot about your company. Customers are more likely to trust your e-commerce website if they can see that all posted images that are of high quality. How would a consumer trust your product if the pictures that you are posting up aren’t clear? In addition, low quality images will not convince your users that your product will look good even in real life.
Use A Character To Represent You
You can also consider using a character icon to represent your brand. Find a designer who can create an exclusive character icon that will be associated with your e-commerce website. Keep the design simple. Choose colors that will go well with each other. Having a character on your site can also help in creating emotional attachments for a site visitor.
Using images to increase leads on your site can be a tedious process. However, it will definitely be worth it. The most important thing to do here is to have a screening process for all photos. Choose the right images to post on the website. Make sure that these images are not offensive to possible site visitors.
If you are unsure on how you can go about to do it, do not hesitate to contact a professional engaged in e-commerce web development. With a team of experts, the challenge of creating effective visual content on your site will be a problem of yesterday.