07 Oct 7 eCommerce Image Tips That Increase Sales Conversions
It is no secret that the first impression of your eCommerce store can make or break your sales.
In fact, customers make decisions within milliseconds about what to do next based on your product images. And if you want them to buy from you, they need a clear understanding of who you are and what you have to offer.
This means that your images reflect how professional and trustworthy your business appears.
With this in mind, it’s important to get creative with your product images, and it seems like more and more brands are doing just that.
From the use of augmented reality (AR) to adding a personal touch with handwritten messages on products, there are plenty of ways to increase sales conversions using imagery.
Ecommerce Image Tips That Increase Sales Conversions
Here are some things you can do with your product images to increase sales conversions on your site.
Make Your Product Images Big
Your product is only as good as the way it is presented. If you are running an online shop, then your images need to be big and bold.
The best way to do this is by using a large background with high contrasts in color or texture in order to make your product stand out. You can also use props for added visual interest.
In addition, you have to make sure that the images are big enough for your customers to see.
When people see large, high-quality photos on a website, their attention is drawn in and they spend more time viewing the page.
Experiment with different angles, backgrounds, colors, etc., until you find something that really sells!
Add More Images
In today’s digital age, consumers are more reliant on visuals than ever. In fact, a whopping 97% of people will respond to an image before they even read the text.
Images provide social proof, which is an indication that most people find the product or service desirable.
They can also help customers imagine themselves using a product, but there is more to it than that!
Images also have the power to evoke feelings in people, which can ultimately increase sales conversions.
This means that if you want to draw in your target audience and increase sales conversions, you need to start incorporating high-quality images into your eCommerce store.
Use White/ Negative Space
One of the most powerful ways to use white/negative space in images is through using it as a background.
White space is the blank area in a design. It’s what separates two different colors of text, images, or objects on a page.
The more white space you have around your product and call-to-action button, the more likely visitors will be to click it.
In fact, it has been proven that when you put an object on a busy background, it decreases how much attention people pay to the product.
However, if the background is all white or negative space, then your product will stand out more and be seen by more viewers.
This can increase conversions for some products like clothing items!
Provide All Necessary Viewing Angles
The best way to sell products online is by providing all the necessary viewing angles for each product that you are selling.
This step will allow potential customers to see what they are purchasing in detail and with clarity, boosting their confidence in your brand.
When visitors feel confident about your products, they’re more likely to make a purchase!
You might think that providing more angles just means more work, but it actually saves time in the long run because customers will not need to message or email asking for additional pictures.
Provide a Zoom Option
Many shoppers are excited to find a product that will meet their needs, but they often have difficulties finding the perfect one.
When shoppers can’t see an image at their desired resolution, they are less likely to purchase the item.
In order for this not to happen, retailers should add a “zoom” feature that allows shoppers to magnify and inspect products from every angle.
This allows you to show customers exactly what they want without having them struggle with using their fingers or flipping through pages looking for the right picture.
It also helps customers avoid being disappointed when there isn’t enough detail given about a particular feature or how it looks in person.
Add High-Quality Images Only
The right product images will help your sales conversions. Have you ever been on a website and found it difficult to see what the product looks like?
Adding high-quality, clear images of your products is an easy way to increase conversion rates and provide customers with a sense of what they can expect when they purchase from you.
There are many benefits in taking good pictures: It saves time by not having people emailing or calling about issues such as color, size, features (like pockets), etc.
You can also use these great pics for other marketing materials such as brochures and flyers!
In addition, shoppers are more likely to purchase after viewing a photo as opposed to reading text descriptions or looking at other photos.
Use Trusts Badges
In the past, businesses relied on a variety of advertising strategies to generate their sales.
However, with the advent of social media and smartphones, companies can now reach out to potential customers in a more personal way.
One such strategy is trust badges that have become an integral part of many websites’ design.
These badges are used for reinforcing credibility and authenticity in online transactions, which has led to increased conversions among users who view them.
Wrapping It Up…
There are many different types of images that can be placed in order to increase sales conversions, such as lifestyle shots, customers using the product, or high-quality photos of the products themselves. These image types will all have varying effects on how interested customers are when they see them.
It’s important to keep in mind that not all images will work for your particular business, and it may take some time to experiment with pictures before you find what works best for you and what doesn’t work at all!
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