16 Sep How to Ensure a Smooth Check Out Process in eCommerce?
A smoother checkout process is imperative for any eCommerce business. A more user-friendly and pleasant checkout experience will result in an increase in sales and more satisfied customers.
Most people think that their customer’s checkout process is just about getting them to enter their credit card information. However, the checkout process is much more than this.
It also includes ensuring that they’re able to find everything they need on your site, are satisfied with the shipping options available and that they aren’t charged any hidden fees or taxes by entering into a purchase agreement.
The most important part of the checkout process for eCommerce sites is making sure customers can complete it without running into any obstacles or confusing steps.
Ensuring your checkout process runs smoothly will make all the difference in customer satisfaction levels and repeat business rates – which in turn can dramatically affect your bottom line!
The goal with any eCommerce site should be to make customers feel confident in placing an order and that they are protected, which can be accomplished by implementing a few simple features.
If you are not providing this, then it could result in lost revenue and customer churn. This post will teach you how to optimize your checkout process so that customers can quickly complete their purchases with ease.
Best Practices in Ensuring a Smooth Check Out Process in eCommerce
The checkout process is one of the most important steps in a customer’s decision to purchase. It can be discouraging when that final step goes wrong, or worse, never even starts!
Here are some of the best practices to ensure a smooth check out process in eCommerce:
Keep the User on the Page
It’s not uncommon to see a checkout page with an “add to cart” button that is at the bottom of the page.
This placement can be problematic for many reasons, but one thing it does is force users to scroll back up just before they check out.
Why? It forces them to go through all of their shopping cart items again and confirm they are all still in there.
The user will also need to find their login information or create a new account on that website if they want to purchase anything else- which may cause them to leave your site altogether in frustration!
Provide Guest Checkout
If you’re looking for an easy way to reduce your workload and increase your profitability, guest checkout may be just what you need!
Guest checkout allows customers to check out without creating an account or logging in–a win-win situation for both parties.
With this feature enabled, you’ll never have to worry about customer data security again!
This is perfect for those who have trouble remembering passwords or just want to make purchases quickly.
Offer Social Login
We all know that Facebook, Google+, and Yahoo! are the most popular social networks. For many of us, they have become a second home on the internet. So why not allow your customers to connect with their second home when checking out?
There is nothing worse than having to create new passwords for every retailer. It’s time-consuming and locks people out of some deals because many retailers don’t allow new registrations.
With the rise in cyberattacks, it’s not safe to reuse credentials across sites either. That’s why we’ve rolled out our newest feature: social login!
Now, when customers check out on your site, they will be able to sign up with an email address or Facebook account, making things quicker and safer for them while also providing you with valuable data about who they are so you can better target ads toward them.
Use Google Autofill
Have you ever noticed that when customers are checking out of your store, they often need to enter their address?
Wouldn’t it be better if they could just use the information already stored in their Google account? Well, now you can!
When a customer is checking out with your website and has enabled Google Autofill on their browser, they will see an option to “Use Your Address” instead of having to type in all the information.
This feature should make checkout faster for your customers while also saving them from entering any personal or sensitive data into a form.
Use Inline Validation to Display Errors
Have you ever tried to fill out a form on your phone with one hand while juggling groceries in the other?
If so, then you know how frustrating it can be when you type something in and hit submit, but nothing happens.
You keep typing things in, and hitting submit until finally, you realize there was some error that prevented the form from submitting.
With inline validation, we’re able to display any errors right next to where they occurred – making it easy for our customers to fix their mistakes before submitting their order.
All they need is an easy way for us (the store owner) to let them know what went wrong, so we don’t lose our customers!
Display Checkout Progress
Maintaining the customer’s attention span is more difficult than ever.
In fact, some customers abandon carts because they get tired of waiting for their items to load onto the screen, and/or it takes too long for an employee to help them.
That’s why it’s important for eCommerce merchants to do everything they can to make their checkout process as smooth and intuitive as possible.
Displaying progress bars throughout the checkout process builds trust with customers, which helps them feel less anxious about checking out.
Display Applicable Offers or Promo Codes
The checkout process for an online store can be a tedious one.
With so many different pages to go through, it becomes difficult to find the promo codes and offers that were given at the start of the transaction.
This often leads to customers forgetting about them or feeling frustrated with trying to find what they’re looking for.
Luckily, there is a solution! By simply adding “Promo Codes” or “Offers” as a link on your shopping cart page, you will make it much easier for your customers to locate all their promo codes and offers in one easy place before finalizing their order!
Now, when customers check out, they’ll see all of the applicable offers or promo codes, so no one forgets again.
Offer a Wide Range of Payment Options
No one likes to worry about how they are going to pay for their purchase. The last thing you want is your customers worrying about the cost of your products before making a decision on whether or not to buy.
Offer them an array of payment options so that they can find the best solution for their budget and needs.
They will be more likely to make that purchase with confidence, knowing that it’s affordable for them, which in turn will increase sales!
If you’re looking to offer different payment options but aren’t sure where to start, try these ideas: PayPal, Apple Pay, Android Pay, Venmo, Bitcoin.
There are many ways you can offer payments online or offline, depending on what type of business you have.
Wrapping It Up…
eCommerce is a booming industry with customers shopping from the comfort of their homes. However, one of the most difficult aspects for every eCommerce business is figuring out how to make checkout as easy and seamless as possible for customers.
The checkout process is the most important step to consider when it comes to an eCommerce store. The last thing you want is for your customer to be frustrated and leave without making a purchase.
There are many things that could go wrong with this process, which can lead to customers abandoning their shopping cart before they reach the final stage of check out. To avoid these mishaps and ensure a smooth checkout, make sure you follow these tips above.
Choose Mediaplus Digital As Your Ecommerce Partner
Mediaplus Digital is an ecommerce development agency with more than 10 years’ experience.
Our web development team provides mobile responsive websites that are both intuitive and attractive to users. As a premier web design agency, we pride ourselves on providing sound advice to clients and effective project management.