3: Increased Innovation
APIs allow different software and applications to communicate and share data with each other, this enables automation between programmes and reduces the APIs create a new wave of innovation by combining two or more existing technologies together. For example, having an ecommerce - WooCommerce Suite combined with Mailchimp for email marketing, into a self-sufficient CRM (Customer Relationship Management) system.
for manual data entry. APIs lead to business efficiency, lesser human error and greater productivity.