What are the key data to track for any SEM campaign

Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right implementation of SEM strategies, companies can have the capacity to compete in the market.

Depending on the industry, investing in AdWords can actually be quite expensive. However, if you know how to determine the success of every campaign that you make, then you can save up on the costs of advertising. In this article, we are going to tell you the key data that you must track in order to be able to evaluate the performance of your SEM campaigns.

Quality Score  

Google has a way of measuring the relevance of the keywords that you want to use in promoting your website. This type of measure is called a quality score. Your goal is to ensure that you have a high quality score as it determines the ranking of the ads as well as the amount you need to pay per click.

Conversion Rate

This term tells you whether the clicks on the ads resulted to an increase in sales on your website. Hence, the higher the conversion rate is, the likely the higher your sales are. This simply means that there is a direct proportionate relationship between the conversion rate and the return on investment in AdWords.

Wasted Spend

The amount of money that goes into waste because there are no conversions for the ads are called wasted spend. It literally refers to that amount that you are losing for failure to convert clicks into sales. Once you notice that there is an increase in the wasted spend, then it is time for you to start re-thinking your strategies. 

Cost Per Conversion

Look at the cost per conversion in order for you to determine whether the cost for buying the keywords is worth it. If it is higher compared to the profits earned from a successful sale, then you are clearly on the losing end. What you need to do is to study the market properly and learn how to choose the keywords. The goal is to ensure that the profits you will earn from each converted click is definitely higher compared to the costs of the conversion.


What are you waiting for? Check all these key data and conduct an evaluation of all your SEM campaigns. The challenge for you is to find the campaigns that do your business some good. On the other hand, make sure that you will eliminate the campaigns that are only creating losses for your business. Take note that the more you continue ineffective campaigns, the higher loss you will incur.

If you have no idea on how to do all of these, do not hesitate to get in touch with a professional SEM Agency or a digital marketing agency. Find the right company whom you can delegate with the task of improving the search engine marketing strategies for the company.


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