Lifestyle Activewear SMM Case Studies

Organic growth had plateaued across all three Outdoor Ventures brands (Running Lab, RL2 and Liv Activ) in both Singapore and Malaysia. Algorithm changes and rising competition were limiting visibility, and content engagement was weak, with audiences rarely interacting with or sharing posts.

The objective was to establish a consistent content presence for Liv Activ through a balanced mix of Reels and static content, holding a steady cadence of 16 posts per month. The plan was to drive organic engagement through Reels while using boosted carousels to amplify reach and visibility.

We paired a disciplined posting rhythm with a boosting strategy that only put money behind content already proving itself organically.

• Repurpose high-performing KOL travel content as boosted Reels. KOL clips showing real trips, packing, airports and outdoor moments blended naturally with Liv Activ’s lifestyle positioning. Additional boosting extended reach and added social proof.
• Eliminate single-image static posts. With Meta de-prioritising single-image content, we combined single images into carousels, or used AI to animate single-image product posts paired with music to lift organic reach.
• Sharpen audience targeting. We allocated boosting budget toward female audiences aged 25 to 44 to balance a heavily skewed male segment.
• Micro-budget boosting. We boosted high-performing posts with small budgets, for example $20, to further amplify reach and engagement efficiently.
• Clear qualifying criteria for boosting. A post qualified only with organic reach above 1,500 in the first 24 hours and an engagement rate above 3%.