Lifestyle Activewear SMM Case Studies

Organic growth had plateaued across all three Outdoor Ventures brands (Running Lab, RL2 and Liv Activ) in both Singapore and Malaysia. Algorithm changes and rising competition were limiting visibility, and content engagement was weak, with audiences rarely interacting with or sharing posts.

The objective was to establish a consistent content presence for Liv Activ through a balanced mix of Reels and static content, holding a steady cadence of 16 posts per month. The plan was to drive organic engagement through Reels while using boosted carousels to amplify reach and visibility.

Our social media ads services combined a consistent content publishing strategy with data-driven boosting, investing advertising budget only in posts that had already demonstrated strong organic performance.

• Repurposed high-performing KOL content. We transformed authentic travel content from KOLs into boosted Reels. Featuring real trips, airport moments, packing tips, and outdoor activities, these videos aligned naturally with Liv Activ’s lifestyle positioning while paid promotion expanded reach and strengthened social proof.
• Optimised content formats. As Meta increasingly favours video and carousel content over single-image posts, we converted static creatives into engaging carousels or AI-animated videos with music to improve organic reach and engagement.
• Refined audience targeting. We focused paid promotion on women aged 25 to 44, helping rebalance an audience that had previously been heavily skewed toward men.
• Efficient budget allocation. Rather than boosting every post, we used small, targeted budgets, typically around $20 per post, to maximise the reach of content already resonating with audiences.
• Performance-based boosting. Only posts achieving more than 1,500 organic reach within the first 24 hours and an engagement rate above 3% qualified for paid promotion, ensuring advertising spend delivered the highest possible return.

SMM Results

Over the three-month period, the strategy generated over 691,000 reach and roughly 1.9 million views.

On Facebook, total reach reached 454,462 (200,525 organic), views reached over 1 million, engagement reached 642, and followers grew by 80. On Instagram, total reach reached 236,908, views reached 911,200, engagement reached 2,888, and followers grew by 1,362.

The strongest single post was an outlet sale announcement that earned 13.1K engagements, 37.8K views and 20.2K reach on a spend of around $150. It worked because the discount was big and instantly understandable, the outlet context primed users to expect deals, and a clean product layout signalled real value items rather than generic stock. High-intent comments asking for opening hours and price lists pushed the algorithm to boost it further.