Google-Partner GDN Agency in Singapore

Boost Your Brand with Google Display Ads

The Advantages of Google Display Ads

Google Display Ads (GDN) differ from traditional Search Ads. Instead of paying per click, you pay per 1,000 impressions (CPM). While CTR may be lower than Search Ads, Display Ads allow you to reach a wider audience across websites and apps.

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Reach a Larger or New Audience

Target users based on domains, topics, interests, and keywords. Unlike Search Ads, Display Ads aren’t limited by search volume, letting you reach potential customers anytime, anywhere.

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Increase Brand Awareness

Launch new products, services, or promotions effectively. Display Ads allow your brand to appear consistently, boosting recall and visibility among your target audience.

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Remarketing Opportunities

Combine Display Ads with Search Ads to retarget users who didn’t convert, keeping your brand top-of-mind and increasing the chance of conversions.

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Cost-Effective Ad Spend

Digital Display Ads replace expensive traditional media campaigns (billboards, print). Ads are measurable, flexible, and can be optimized in real-time for maximum ROI.

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Track Impressions, Views & Clickthroughs

Measure ad performance with data on impressions, clicks, engagement, and revenue, enabling precise campaign optimization.

Common Marketing Goals for Display Ads

Google Display Network Ads Agency

Brand awareness

Google Display Network Ads Agency

Brand recall

Google Display Network Ads Agency

Nurturing the funnel

Google Display Network Ads Agency

Rarely targets conversion

Speak With Us About your Google Display ads Campaign

Leverage the Display ads expertise of MediaPlus Established Performance Marketing GDN agency in Singapore

MediaPlus Digital is a Google-Partner Google Display Network agency in Singapore, and we specialise in Google Display Ads services targeted for Singapore and abroad. As a digital marketing company with Google Ads capabilities, we are capable of tailoring the Google Display Ads campaign strategy and tactics for businesses and companies of all sizes and industries.
The MediaPlus Digital Team

Our Google Display Ads Campaign Management Tactics

The MediaPlus Digital Team

Request Google Display Ads Consultation Today

Our Google Display Ads Campaign Management Tactics

These tactics are how we deliver excellence for our clients’ Google Display Ads campaigns.

Brand Safety

Questionable domains are automatically excluded so that your brand appear on safe and relevant domains/apps.

Domain Targeting & Exclusion

Google Display Ads can be placed directly on selected domains, if not, we can do the opposite where we specific domains/apps we do not want our ads to appear on.

Topic Targeting & Contextual Keyword Targeting

With a treasure trove of data, there are many ways to find your desired target segment. From the keywords they search on both YouTube and Google, to the kind of content they read, we can group your target audiences based on these permutations.

Frequency Capping

Creative fatigue is real, and we manage this by refreshing the creatives and setting a cap on how often the same ad will be shown to a user.

Creatives Split Testing

With digital ads, we can test if our target audience respond better to different creatives. This is how we improve our CTR and brand recall.

App Targeting & Exclusion

Similar to domains, we can place our display ads on specific apps, if not, we can ensure your display ads do not appear on apps not used by your target segment.

Banner Ads vs Native Ads

Banner ads appear above the fold, which catches the attention of the user immediately. On the flip side, a user can find this distracting. An alternative is native ads, where the ad appears as a sponsored article, native to the user’s experience.

Retargeting

We can also retarget users on apps. If they been to your website and you wish to reach out to them again, our display ads can show on apps they are surfing on. 

Brand Safety

Questionable domains are automatically excluded so that your brand appear on safe and relevant domains/apps.

Domain Targeting & Exclusion

Google Display Ads can be placed directly on selected domains, if not, we can do the opposite where we specific domains/apps we do not want our ads to appear on.

Topic Targeting & Contextual Keyword Targeting

With a treasure trove of data, there are many ways to find your desired target segment. From the keywords they search on both YouTube and Google, to the kind of content they read, we can group your target audiences based on these permutations.

Frequency Capping

Creative fatigue is real, and we manage this by refreshing the creatives and setting a cap on how often the same ad will be shown to a user.

Creatives Split Testing

With digital ads, we can test if our target audience respond better to different creatives. This is how we improve our CTR and brand recall.

App Targeting & Exclusion

Similar to domains, we can place our display ads on specific apps, if not, we can ensure your display ads do not appear on apps not used by your target segment.

Banner Ads vs Native Ads

Banner ads appear above the fold, which catches the attention of the user immediately. On the flip side, a user can find this distracting. An alternative is native ads, where the ad appears as a sponsored article, native to the user’s experience.

Retargeting

We can also retarget users on apps. If they been to your website and you wish to reach out to them again, our display ads can show on apps they are surfing on. 

Programmatic Display

3rd party datasets, sophisticated targeting (targeting by ISP, credit card datasets)

Campaign Reporting

Our campaign reporting covers a high-level overview and detailed metrics to gauge the performance of our clients’ Paid Ads campaigns. Because we value our clients’ trust, we uphold strong communications and transparent reporting of their campaigns. On a periodic basis, our digital marketers will conduct campaign reviews and updates with our clients.

Measurements of Success

Brand Awareness and Engagement

Click Through Rate

This is determined by the number of clicks we achieved against the impressions served

Cost Per Engagement

This is a more precise measure of success where a user took meaningful action on the website – site on time, pages viewed – at a cost-effective rate.
Get a free google display ads proposal, generate more leads now

Why Partner With MediaPlus Digital??

Our clients value our GDN services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
Local SEO Service

Google-Partner Expertise

As a certified Google Partner, MediaPlus Digital delivers campaigns with proven strategies and the latest Google Ads knowledge.

Programmatic Marketing Agency

In-House Specialists

Our team of Google Ads experts manages campaigns entirely in-house, ensuring quality, accountability, and up-to-date practices.

Proven Track Record Across Industries

Local SEO Service

From SMEs to MNCs, we craft campaigns that achieve measurable outcomes:

  • Landscaping (B2B): CPL ↓ 76%, Leads ↑ 210% in 12 months

  • Home Improvement (B2B): CPL ↓ 76%, Leads ↑ 74% in 12 months

  • Waste Disposal (B2B & B2C): CPL ↓ 15%, Leads ↑ 18% in 6 months

Full Transparency & Account Access

Programmatic Marketing Agency

You retain full control of your Ad accounts and consumer data, while we act as a performance-driven partner to maximize results.

Our Google Ads Case Studies

As an established Google Ads Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
Programmatic Marketing Agency
Client: Landscape Industry

Target Audience: B2B

Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months

High-ROI SEM Agency in Singapore
Client: Home Improvement Industry

Target Audience: B2B

Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months

Performance Marketing Agency Singapore
Client: Waste Disposal Industry

Target Audience: B2B & B2C

Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months

View More Digital Marketing Case Studies

Frequently Asked Questions

KPIs and key metrics of any Google Ads campaign will include average CPC, CTR, Conversions, Impressions, and many more. Learn more about these key SEM metrics and how they affect campaign decisions, as discussed by one of the best Google Ads agencies in Singapore.

We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 50% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.

As an established Google Ads company with various digital marketing services, MediaPlus also provides Social Media Marketing and Advertising services, where we assist our clients with setting up and deploying their campaign creatives and configurations.
Boost Your Google Ads Results Enquire & Register For Our Google Ads Services Today!
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