By specifying a few variables – domains, topics, interests, keywords – we can reach your desired audience based on how we set the campaign up. Unless Search ads, Display ads is not dependent on search volume. Meaning, we can reach your desired audience anytime, anywhere, depending on how we define the audience in the campaign setup.
Since Google Display Ads is not dependent on search volume, we can surface our ads when and where of our choosing. This way, Google Display works well when we are launching a new product, a new service, or a limited promotion campaign. By being there, everywhere, we increase brand recall for our desired target market.
Google Display Ads can work hand in hand with Search Ads. A common approach is to use Google Display Ads to target users that clicked on our search ads but did not convert. The permutation is endless, and it is up to us as your agency to deliver for you.
Traditionally, if you would like to launch a service or product, you need to run ads on billboards, bus stops; anything print. With most, if not all, of the market now digital, Google Display is the digital version of a print campaign. It is effective, measurable, and inexpensive as compared to traditional media. You can even change your creatives on the fly when they are not working.
With Google Display Ads, we can track the number of impressions, views, and clicks. We can even go down to the level of how many leads, amount of revenue dollars, site of time; the possibility is endless.
Brand awareness
Brand recall
Nurturing the funnel
Rarely targets conversion
Our Google Display Ads Campaign Management Tactics
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These tactics are how we deliver excellence for our clients’ Google Display Ads campaigns.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 50% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.
Do you have further enquiries or questions? Consult us today.
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