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Singapore's Leading Programmatic Marketing Agency

Optimize Your Ad Spend with Data-Driven Targeting

Are you tired of wasting your advertising budget on poorly targeted campaigns? At MediaPlus, top Digital marketing and web design company in Singapore, we harness the power of programmatic marketing to deliver your message to the right audience, at the right time, on the right platform – all in real-time. As Singapore’s top programmatic advertising agency, we combine cutting-edge technology with expert strategy to maximize your ROI and drive measurable results.

Our Programmatic Marketing Process

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Strategy Development

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Campaign Setup

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Execution and Management

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Analysis and Reporting

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Continuous Optimization

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Collaboration and Support

Our Programmatic Marketing Services

At MediaPlus Digital, we offer a comprehensive suite of programmatic marketing services designed to deliver targeted results:

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Display Advertising

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Video Advertising

Display ads

Native Advertising

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Mobile Advertising

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Programmatic Audio

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Data Management and Analytics

The MediaPlus Digital Advantage in Programmatic

Discover why we’re the preferred choice for programmatic marketing in Singapore:

Data-Driven Approach

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Expertise and Technology

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Transparency and Control

Cross-Channel Integration

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Innovation and Agility

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Transparency and Control

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Cross-Channel Integration

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Innovation and Agility

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Our Programmatic Success Stories

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Case Study 1: Tech Dynamic

Industry: Waste Disposal, B2B 
Solutions: Programmatic Display and Native Advertising

Tech Dynamic, a leader in e-waste disposal services, partnered with MediaPlus Digital to expand their B2B client base. They needed to reach decision-makers in companies looking for secure and environmentally friendly e-waste disposal solutions while avoiding unnecessary spend on B2C audiences.

We implemented a multi-faceted programmatic strategy:

  1. Audience Segmentation: Created custom B2B audience segments based on job titles, company size, and industry verticals.
  2. Contextual Targeting: Deployed ads on industry-specific websites and content related to IT asset management and corporate sustainability.
  3. Native Advertising: Developed informative content pieces about e-waste management, distributed through programmatic native platforms.
  4. Retargeting: Implemented a sophisticated retargeting strategy to nurture leads showing interest in Tech Dynamic’s services.
  • 47% increase in qualified B2B leads over six months
  • 28% decrease in Cost Per Lead (CPL)
  • 215% increase in website engagement from targeted B2B visitors
  • Successful penetration into new industry verticals, expanding Tech Dynamic’s client base
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Case Study 2: GreenScape Solutions

Industry:  Landscaping, B2B
Solutions: Programmatic Video and Display Advertising

GreenScape Solutions, a B2B provider of commercial landscaping services, sought to establish itself as the go-to landscaping partner for businesses in Singapore. They faced a higher-than-average Cost Per Lead (CPL) with their existing marketing efforts and needed to explore more efficient digital avenues to acquire leads.

We crafted a programmatic strategy focused on efficiency and targeted reach:

  1. Video Campaign: Created short, impactful video ads showcasing GreenScape’s projects, targeted at facilities managers and property developers.
  2. Dynamic Creative Optimization (DCO): Implemented DCO to personalize ad creative based on the viewer’s industry and interests.
  3. Programmatic Display: Utilized a mix of contextual and behavioral targeting to reach decision-makers across relevant websites and apps.
  4. LinkedIn Integration: Leveraged LinkedIn’s B2B targeting capabilities through programmatic buying for precise professional targeting.
  • CPL decreased by 62% over 12 months, from $132 to $50
  • Lead volume increased by 185% year-over-year
  • Achieved a consistent 4.8% conversion rate on landing pages
  • Expanded market share in the commercial real estate and hospitality sectors
HAVE QUESTIONS?

Frequently Asked Questions

Find answers to common queries about our performance marketing services:

Programmatic marketing uses automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. It utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.

While traditional digital advertising often involves manual ad buying and placement, programmatic marketing uses machine learning and AI to automate the process. This allows for real-time optimization, more precise targeting, and often results in more efficient ad spend and better performance.

Programmatic marketing can benefit businesses of all sizes and across various industries. It’s particularly effective for companies looking to reach specific audience segments, improve advertising efficiency, or scale their digital marketing efforts quickly.

We use advanced brand safety tools and whitelisting/blacklisting techniques to ensure your ads appear only in appropriate contexts. Our team continuously monitors campaign placements and adjusts settings as needed to protect your brand reputation.

Key metrics include Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and viewability. We also track engagement metrics and use attribution modeling to understand the full impact of programmatic on your marketing funnel.

While some improvements can be seen within days of launching a campaign, significant results typically emerge over weeks to months as the algorithms learn and optimize. We continuously refine strategies to improve performance over time.

Absolutely. Transparency is one of our core values. We provide detailed reports on where your ads are shown, the costs involved, and the performance of each placement. Our clients have access to real-time dashboards for up-to-date insights.

We strictly adhere to all relevant data privacy regulations, including GDPR and CCPA. Our data collection and usage practices are transparent, and we ensure that all third-party data providers we work with are also compliant.

Yes, programmatic marketing can seamlessly integrate with your other digital and traditional marketing efforts. We can help create a cohesive strategy that leverages programmatic alongside your existing channels for maximum impact.

Our combination of advanced technology, data-driven strategies, and experienced programmatic specialists sets us apart. We offer a level of transparency, customization, and results-focused optimization that is unmatched in the industry.

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