If you run an e-commerce store, this ad format is perfect for you. Similar to Search Ads, your ad will show whenever somebody searches for a product. Unlike Search Ads – where it is a text ad – Shopping Ads display both the image and price of the product. Depending on the search term, it will show the most related product for the user.
If you are running a discount promotion, this will be reflected in the price displayed on the SERP. Since Google Shopping is CPC-based, and by displaying your price, you will only be charged per click for users most receptive to your price.
Appear on the first page of Google based on products that consumers are searching. Like Search Ads, you are only charged for clicks. By running a Shopping Campaign, your product will appear on the 1st page immediately.
Even if you're managing over 2000 products, fear not! Google Shopping is inventory aware. We will set up Google Merchant Centre by connecting the backend with your ecommerce store. By doing so, any products that are out of stock will not show up as an ad. This way, your campaign would only sell products that are in stock.
For each shopping ad, instead of directing them to the main page, they will be directed to the specific product landing page. This ensures smooth user experience while encouraging a purchase. On top of that, we will know if that click converted to revenue dollars.
For Shopping Campaign, it is measured using Return On Ad Spend (ROAS). For every ad dollar you spend, how much revenue are you getting? By setting a desired ROAS goal, we will ensure that our advertising efforts is profitable for your business.
Do you ship globally? Google Shopping Ads has the option to display the native currency for the specific user. Also, the shipping cost will update automatically based on country and zone locations.
To run a Google Shopping Ad, we will set up the Merchant Centre on your behalf. With the Merchant Centre set up, we will export a ‘live’ product feed from your ecommerce store and connect this feed to your Merchant Centre. This is how Google Shopping Ads remain inventory aware.
Our Google Shopping Ads Campaign Management Tactics
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Grouping Your Ad Groups By Price Tiers
Our Google Ads Campaign Management Tactics
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MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 50% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.
As an established Google Ads company with various digital marketing services, MediaPlus also provides Social Media Marketing and Advertising services, where we assist our clients with setting up and deploying their campaign creatives and configurations.
Do you have further enquiries or questions? Consult us today.
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