Paid Search & Digital Marketing Experience
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Search Engine Marketing works because it targets users who are already searching for a solution. When done right, SEM places your brand in front of potential customers at the exact moment they are ready to act.
SEM is not about getting more clicks. It’s about capturing demand and converting it efficiently.
Anyone can spend your budget. A good SEM agency in Singapore lowers your cost per lead and grows revenue. Here is what makes us different.
We report on cost per lead, conversions, and ROAS against a baseline, not impressions you cannot bank.
The same in-house team builds the landing pages, so clicks land on pages built to convert, not a slow homepage.
Your Google Ads account, data, and history stay in your name. No lock-in, no hostage situations.
Certified specialists with access to Google support and beta features, structuring accounts to lift Quality Score.
Clear reporting on spend and results every month, and a real person you can call.
As a pre-approved vendor, we help eligible SMEs offset up to 50% of qualifying costs.
Search engine marketing across every Google surface
High-intent text ads that capture customers at the moment they search for what you sell.
Banner and remarketing campaigns to build awareness and bring back visitors who did not convert.
Product listings with image and price for ecommerce stores, optimised at the feed level.
These tactics are how we deliver excellence for our clients’ SEM campaigns.
It all begins with keyword selection, and the goal is to achieve as many conversions as well. We’ll recommend the most suitable set of keywords and match types depending on your ad budget, and strike the ideal balance between search volume, quality and cost.
Throughout the campaign, we meticulously trim the non-performing keywords and utilise negative keywords and keyword match types for greater performance
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Because SEM is digital by nature, we receive lots of measurable data and metrics – then we analyse the campaign’s CTR, quality score, keyword performance, conversion rates, the list goes on. These insights will further enhance the campaign optimisations.
Conversion tracking technology is a big asset in our SEM toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house. Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
Our SEM specialists leverage machine learning technologies for our SEM campaigns. It enables us to make greater use of campaign data, user behaviour, search intent and other indicative signals to enhance the campaign performance.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
We understand how some customers may need the extra nudge to complete a purchase, or book an appointment. We create remarketing audiences through Google Analytics, and utilise Remarketing List Search Ads (RLSA) to target website visitors that have not completed an action.
As an established SEM Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
Client: Landscape Industry
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Client: Home Improvement Industry
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Client: Waste Disposal Industry
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
Do you have further enquiries or questions? Consult us today.
SEM (search engine marketing) is paid advertising that puts you at the top of Google instantly, and you pay per click. SEO earns organic rankings over time. SEM delivers fast, measurable traffic; most businesses run both.
Management fees typically run from about S$800 to S$3,000+ per month, on top of your Google Ads budget (usually from around S$1,000/month). PSG can offset up to 50% of qualifying costs for eligible SMEs.
Almost immediately. Ads can be live and driving clicks within days, with performance improving over the first few weeks as the account gathers data and is optimised.
Yes. We insist your account, data, and campaign history stay in your name, so nothing is lost if you ever change agency.
Google Ads is the main platform used for SEM, covering Search, Shopping, Display, and YouTube. SEM also includes other paid-search platforms like Microsoft Advertising.
Tell us about your business and goals. We reply within 24 hours with a free, no-obligation SEM proposal.
Yes. We insist your account, data, and campaign history stay in your name, so nothing is lost if you ever change agency.
Google Ads is the main platform used for SEM, covering Search, Shopping, Display, and YouTube. SEM also includes other paid-search platforms like Microsoft Advertising.
We are a Google Partner and PSG pre-approved vendor, we build the landing pages behind your ads, we report on leads and ROAS not clicks, and you keep full ownership of your account.
Eligible Singapore SMEs can claim up to 50% support on qualifying digital marketing solutions through a PSG pre-approved vendor like MediaPlus. Confirm current eligibility on the official portal.
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