Essentially, Search Engine Marketing (SEM) is the purchase of ad space on keyword search results. SEM allows highly-targeted ad visibility, allowing media buyers to only show their search ads for specified search keywords and search engine results. Within the industry, Search Engine Marketing is commonly referred to as Paid Advertising and Performance Marketing – this channel is one of the biggest and heavily-utilised channels of digital marketing.
As an SEM agency in Singapore, MediaPlus Digital specialises in SEM services, and we are capable of tailoring the SEM campaign strategy for businesses and companies of all sizes and industries. While most companies leverage Search Engine Marketing to drive their inbound lead generation from search engines, SEM campaigns may also target brand awareness, brand visibility and brand recall.
Find out about the benefits of harnessing SEM as a digital marketing strategy.
Search Engine Marketing (SEM) has several key marketing advantages and benefits that distinguish this channel from other channels like Organic Search and Social Media:
SEM campaigns can be set up to narrowly target specific audiences and selected keywords, driving the greatest number of goals and conversions for the campaign.
With highly-specific targeted audiences and selected keywords, the website traffic coming through via the SEM campaign will be more qualified and in-the-market. This improves the quality of potential customers.
Unlike other forms of traditional marketing, SEM provides efficient and cost-effective paid advertisements with trackable and measurable results. We know when a user clicked on an ad and when they submitted a form or completed a conversion.
While other forms of traditional marketing and digital marketing will typically take time to see marketing and business results, SEM campaigns drive results immediately by targeting customers in the Buying-Consideration stage.
The search advertising cost model only charges for clicks – no longer do businesses need to pay upfront for entire advertisement spaces. Instead, companies only pay when the user clicks their ad. This fee is also known as CPC (Cost Per Click).
Explore our specialised SEM service for specific platforms and marketing goals.
Google Display Network
Google Shopping Ads
MediaPlus Digital is an established performance marketing agency in Singapore, and we specialise in SEM services targeted for Singapore and abroad. As a digital marketing company, we are capable of tailoring the Search Engine Marketing campaign strategy and tactics for businesses and companies of all sizes and industries.
Our SEM Campaign Strategy
Our SEM Campaign Management Tactics
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Keyword recommendation is threefold. We first find out what is the objective of your business. Second, we identify keywords that have significant search volume and a manageable CPC. Third, we scope it down based on the desired amount of leads or revenue. This way, the keyword strategy is aligned to your business goal.
These tactics are how we deliver excellence for our clients’ SEM campaigns.
It all begins with keyword selection, and the goal is to achieve as many conversions as well. We’ll recommend the most suitable set of keywords and match types depending on your ad budget, and strike the ideal balance between search volume, quality and cost.
Throughout the campaign, we meticulously trim the non-performing keywords and utilise negative keywords and keyword match types for greater performance.
As the campaigns are running, we manage the campaign budget for better delivery of ads and tighter control of cost expenditure. We know that some days demonstrate better performance, so we utilise day-parting for better results.
We understand that ads, headlines and creatives can resonate differently between different groups of audiences. We run split testing to discover the better-performing ads and generate higher ROI for the campaign.
Conversion tracking technology is a big asset in our SEM toolkit. Based on the client’s business goals and campaign goals, we set up the conversion tracking in-house.
Whichever the goal, we can track it. Forms, phone calls, WhatsApps, emails, button clicks – we track them all.
We know that your targeted audiences will have certain characteristics, and we can optimise for that with bid adjustments to show your ads more or less frequently based on where, when, and how they search. This gives better visibility on the search engine results pages.
Our campaign reporting covers a high-level overview and detailed metrics to gauge the performance of our clients’ Paid Ads campaigns. Because we value our clients’ trust, we uphold strong communications and transparent reporting of their campaigns. On a periodic basis, our digital marketers will conduct campaign reviews and updates with our clients.
Our clients value our SEM services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Search certified SEM specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Our SEM specialists are all in-house with excellent capabilities and credentials, and have further undertaken robust coaching. We keep up-to-date with the latest Google Ads news and technology. Our SEM campaigns are fully run in-house to ensure the highest quality and performance.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
MediaPlus Digital upholds full Ad account access and transparency for our clients – they are the right and proper owners of their Ad campaigns and consumer data, and we are their partners that help to deliver excellent SEM campaigns with great results.
As an established SEM Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
Client: Landscape Industry
Target Audience: B2B
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Client: Home Improvement Industry
Target Audience: B2B
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Client: Waste Disposal Industry
Target Audience: B2B & B2C
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
Do you have further enquiries or questions? Consult us today.
KPIs and key metrics of any SEM campaign will include average CPC, CTR, Conversions, Impressions, and many more. Learn more about these key SEM metrics and how they affect campaign decisions, as discussed by one of the best SEM agencies in Singapore.
We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 70% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.
As an established SEM company with various digital marketing services, MediaPlus also provides Social Media Marketing and Advertising services, where we assist our clients with setting up and deploying their campaign creatives and configurations.