What are google display ads?
Google Display Ads work differently from your typical search ads. As the name implies, Google Display Ads are done on a CPM model. Meaning, you are charged for every 1000 impressions served. You might not get as high of a CTR as Search Ads, but Google Display Ads allows you to reach a larger audience on both websites and apps.
By specifying a few variables – domains, topics, interests, keywords – we can reach your desired audience based on how we set the campaign up. Unless Search ads, Display ads is not dependent on search volume. Meaning, we can reach your desired audience anytime, anywhere, depending on how we define the audience in the campaign setup.
Since Google Display Ads is not dependent on search volume, we can surface our ads when and where of our choosing. This way, Google Display works well when we are launching a new product, a new service, or a limited promotion campaign. By being there, everywhere, we increase brand recall for our desired target market.
Google Display Ads can work hand in hand with Search Ads. A common approach is to use Google Display Ads to target users that clicked on our search ads but did not convert. The permutation is endless, and it is up to us as your agency to deliver for you.
Traditionally, if you would like to launch a service or product, you need to run ads on billboards, bus stops; anything print. With most, if not all, of the market now digital, Google Display is the digital version of a print campaign. It is effective, measurable, and inexpensive as compared to traditional media. You can even change your creatives on the fly when they are not working.
With Google Display Ads, we can track the number of impressions, views, and clicks. We can even go down to the level of how many leads, amount of revenue dollars, site of time; the possibility is endless.
Nurturing the funnel
Rarely targets conversion
MediaPlus Digital is a Google-Partner Google Display Network agency in Singapore, and we specialise in Google Display Ads services targeted for Singapore and abroad. As a digital marketing company with Google Ads capabilities, we are capable of tailoring the Google Display Ads campaign strategy and tactics for businesses and companies of all sizes and industries.
Our Google Display Ads Campaign Management Tactics
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These tactics are how we deliver excellence for our clients’ Google Display Ads campaigns.
Questionable domains are automatically excluded so that your brand appear on safe and relevant domains/apps.
Google Display Ads can be placed directly on selected domains, if not, we can do the opposite where we specific domains/apps we do not want our ads to appear on.
With a treasure trove of data, there are many ways to find your desired target segment. From the keywords they search on both YouTube and Google, to the kind of content they read, we can group your target audiences based on these permutations.
Creative fatigue is real, and we manage this by refreshing the creatives and setting a cap on how often the same ad will be shown to a user.
With digital ads, we can test if our target audience respond better to different creatives. This is how we improve our CTR and brand recall.
Similar to domains, we can place our display ads on specific apps, if not, we can ensure your display ads do not appear on apps not used by your target segment.
Banner ads appear above the fold, which catches the attention of the user immediately. On the flip side, a user can find this distracting. An alternative is native ads, where the ad appears as a sponsored article, native to the user’s experience.
We can also retarget users on apps. If they been to your website and you wish to reach out to them again, our display ads can show on apps they are surfing on.
3rd party datasets, sophisticated targeting (targeting by ISP, credit card datasets)
Our campaign reporting covers a high-level overview and detailed metrics to gauge the performance of our clients’ Paid Ads campaigns. Because we value our clients’ trust, we uphold strong communications and transparent reporting of their campaigns. On a periodic basis, our digital marketers will conduct campaign reviews and updates with our clients.
Brand Awareness and Engagement
This is determined by the number of clicks we achieved against the impressions served
This is a more precise measure of success where a user took meaningful action on the website – site on time, pages viewed – at a cost-effective rate.
Our clients value our GDN services as we deliver performance marketing that truly contributes to their business growth. Here are several more advantages that we offer.
MediaPlus Digital is proud to be part of the Google Partner programme, demonstrating the diligent efforts from our team of highly capable, Google Ads certified specialists. We have the latest Google Ads expertise and can deliver great paid search results for our clients’ campaigns within their industry.
Our Google Ads specialists are all in-house with excellent capabilities and credentials, and have further undertaken robust coaching. We keep up-to-date with the latest Google Ads news and technology. Our Google Ads campaigns are fully run in-house to ensure the highest quality and performance.
Having worked with numerous clients across many industries in Singapore, we understand the nuances between digital marketing strategies and business goals for companies of different sizes. We know how to achieve specific goals for the Small Business, the Medium-size Enterprise, the Multinational Corporation, and the Governmental Organisation.
MediaPlus Digital upholds full Ad account access and transparency for our clients – they are the right and proper owners of their Google Ads account, and we are their partners that help to deliver excellent Google Ads campaigns with great results.
As an established PPC Singapore agency, we aim to help Singapore businesses strengthen their digital presence and reach their clients with effective Paid Ads campaigns. Here are a few examples of our case studies.
Client: Landscape Industry
Target Audience: B2B
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Client: Home Improvement Industry
Target Audience: B2B
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Client: Waste Disposal Industry
Target Audience: B2B & B2C
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
Do you have further enquiries or questions? Consult us today.
KPIs and key metrics of any Google Ads campaign will include average CPC, CTR, Conversions, Impressions, and many more. Learn more about these key SEM metrics and how they affect campaign decisions, as discussed by one of the best Google Ads agencies in Singapore.
We are happy to confirm that MediaPlus Digital is an IMDA pre-approved PSG vendor for Digital Marketing grants and Ecommerce grants as well, so apply with us to receive 70% funding support on your digital projects. Our ROI-driven digital agency has delivered excellent results with robust processes, securing Enterprise Singapore’s approval to be a PSG pre-approved vendor.
As an established Google Ads company with various digital marketing services, MediaPlus also provides Social Media Marketing and Advertising services, where we assist our clients with setting up and deploying their campaign creatives and configurations.