We are a Google Partner display agency that plans, designs and manages Google Display Network campaigns to put your brand in front of the right audience across 2 million+ sites, apps, YouTube and Gmail, then turns those impressions into measurable leads.
Google Display Ads (GDN) differ from traditional Search Ads. Instead of paying per click, you pay per 1,000 impressions (CPM). While CTR may be lower than Search Ads, Display Ads allow you to reach a wider audience across websites and apps.
Target users based on domains, topics, interests, and keywords. Unlike Search Ads, Display Ads aren’t limited by search volume, letting you reach potential customers anytime, anywhere.
Launch new products, services, or promotions effectively. Display Ads allow your brand to appear consistently, boosting recall and visibility among your target audience.
Combine Display Ads with Search Ads to retarget users who didn’t convert, keeping your brand top-of-mind and increasing the chance of conversions.
Digital Display Ads replace expensive traditional media campaigns (billboards, print). Ads are measurable, flexible, and can be optimized in real-time for maximum ROI.
Measure ad performance with data on impressions, clicks, engagement, and revenue, enabling precise campaign optimization.
Brand awareness
Brand recall
Nurturing the funnel
Rarely targets conversion
Our Google Display Ads Campaign Management Tactics
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One team handles strategy, creative and media buying, so your campaigns stay consistent from brief to optimisation.
Full setup and day-to-day management of standard and responsive display campaigns, with audience, placement and bid strategy built around your goal.
Win back visitors who did not convert with sequenced display ads across the web, apps and YouTube, layered on top of your Search campaigns.
In-house designers produce static, animated and HTML5 banner sets in every required size, plus responsive assets that adapt to any placement.
Reach niche audiences using third-party data segments and programmatic buying for B2B and high-consideration products.
Extend display into video and Demand Gen placements to build recall across the screens your audience already watches.
Curated placement and topic exclusion lists keep your ads off low-quality, fraudulent or off-brand inventory.
These tactics are how we deliver excellence for our clients’ Google Display Ads campaigns.
As a certified Google Partner, MediaPlus Digital delivers campaigns with proven strategies and the latest Google Ads knowledge.
Our team of Google Ads experts manages campaigns entirely in-house, ensuring quality, accountability, and up-to-date practices.
From SMEs to MNCs, we craft campaigns that achieve measurable outcomes:
Landscaping (B2B): CPL ↓ 76%, Leads ↑ 210% in 12 months
Home Improvement (B2B): CPL ↓ 76%, Leads ↑ 74% in 12 months
Waste Disposal (B2B & B2C): CPL ↓ 15%, Leads ↑ 18% in 6 months
You retain full control of your Ad accounts and consumer data, while we act as a performance-driven partner to maximize results.
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% in 12 Months
– Lead Volume Increased By 210% in 12 Months
Target Audience: B2B
Results:
– Cost Per Lead (CPL) Decreased By 76% over 12 Months
– Leads Increased By 74% over 12 Months
Target Audience: B2B & B2C
Results:
– Cost Per Lead (CPL) Decreased By 15% over 6 Months
– Leads Increased By 18% over 6 Months
Display inventory in Singapore typically costs around SGD 1 to 5 per thousand impressions (CPM), or roughly SGD 0.30 to 1.50 per click, depending on industry and targeting. Most brands start with a media budget of about SGD 1,000 to 2,000 per month to gather enough data to optimise. We recommend a budget based on your goal and audience size, and management fees are quoted separately and transparently.
Search Ads are text ads shown when someone actively searches a keyword, so they capture existing demand. Display Ads are visual banners shown across websites, apps and YouTube based on audience interests and behaviour, so they build awareness and re-engage past visitors. They work best together: Search captures intent, Display keeps you top of mind.
Yes, when used for the right goal. Because you pay for cheap impressions rather than expensive clicks, Display is an efficient way for SMEs to build brand recall and retarget website visitors without a large budget. It is less suited to immediate, bottom-of-funnel conversions, which is where Search usually performs better.
The GDN is Google’s network of more than two million websites, apps, YouTube and Gmail where display ads can appear. It reaches around 90% of internet users worldwide, which makes it one of the largest advertising surfaces available to Singapore businesses.
We design responsive display assets plus all common fixed sizes, including 300×250, 728×90, 336×280, 320×50, 300×600 and 160×600, in static, animated and HTML5 versions. Responsive ads are the default because they automatically fit the widest range of placements.
We maintain placement, topic and category exclusion lists, apply brand-safety settings and review placement reports regularly. Low-quality, irrelevant or fraudulent sites are excluded so your budget goes to inventory that protects your brand.
Display delivers reach and impressions almost immediately, but meaningful performance signals usually emerge after two to four weeks once enough data is collected to optimise audiences, placements and creative. Average display click-through rates sit around 0.35% to 0.50%, with retargeting typically performing higher.
Yes. Remarketing is one of the strongest uses of Display. We build audience lists from your website and YouTube visitors and serve them tailored ads to bring them back, often as a layer on top of your Google Ads campaigns.
Depending on the goal, we report on impressions and reach, click-through rate, cost-per-engagement, cost-per-thousand-impressions, conversions and cost-per-lead. Reporting is transparent and you keep full ownership of the Google Ads account.
Yes. MediaPlus is a pre-approved vendor under the Productivity Solutions Grant. Eligible Singapore SMEs can receive grant support for qualifying digital marketing solutions. Speak with us to check what your project qualifies for.
Yes. We are a full-service team covering SEO, SEM, Social Media Ads and web design, so your display campaigns are planned as part of one integrated strategy.
Do you have further enquiries or questions? Consult us today.
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