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Social Media Marketing

Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media.

Businesses with the right strategies and tools are able to take advantage of this opportunity to examine the needs of users and cater their businesses to them. Consequently, social media marketing in Singapore is one of the key areas that companies are investing their time and resources to further their business goals. Below are some strategies highlighted to better use social media to obtain information about customers.

1) Select Your Goals

Before finding out something, you must first outline what exactly you are trying to investigate. This can include a whole range of information ranging from product research, awareness of brand, consumer behaviour, and more. Any information relating to that can either be quantitative in nature – involving numbers, or qualitative in nature – involving ideas, opinions, feelings and more about a given situation or thing. For example, an organisation might find out 800 mentions of itself on a search engine, and those mentions can involve positive or negative mentions to the organisation.

2) Select a Platform

Once the above is done, the marketer can target information on a given social media. Some social media platforms might hold certain valuable information, depending on the goal. For example, Facebook has a very wide platform of information including pictures, statuses, repost of news articles, events, and more. However, other social media sites like Instagram and Snapchat are narrower as they mainly portray images and captions. Certain social media platforms have different demographics of users with Instagram and Snapchat capturing younger audiences.

3) Select the Right Tools

Different tools have different functions including monitoring comments about an organisation, finding out your competitors’ online presence, seeing which content is being viewed the most, and more. Such tools can enlighten organisations of consumer behaviour and patterns of viewing. Thus, you must be sure what you are looking for and then look at what different tools and services provide.

4) Using the collected information

Information gathered can either be used for marketing, pursuing a business goal, providing a new service, providing a new product, and more. Action must be taken once information is acquired to increase their ROI. For example, via social media platforms, an organisation might learn that certain features of a product or service are causing inconvenience to customers. To ensure that their brand is reliable, they would mitigate the issues mentioned and further the trust of customers. Consequently, the products and services are constantly refined as customers give feedback and improvements are made following that.


Therefore, social media allows for companies to collect information about customers as well as feedback from them, unlike traditional methods like surveys which can incur much cost and time. Additionally, large amount of information can be gotten and general patterns can be analysed given the immediacy and accessibility of information. At times, such technical tasks calls for companies to work closely with a digital marketing agency in Singapore who have the professional expertise to assist in collecting and making use of such information.

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What are some cost-effective marketing strategies for businesses online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources.

Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer:


One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the topic. Having a blogging tab on your website is a key factor of web design in Singapore. Achieving success through blogging takes time and knowing how to form a relationship with your readers, but if done right, a valued blog will acquire loyal audiences over time without having to spend so much.

YouTube video tutorials

If a picture says a thousand words, then an engaging and informative video will put your business miles ahead of your competitors. Educating audiences on your product or service, or even providing industry-related information establishes your authority as a business. The videos should have a keyword relevant title and a call-to-action.

Email marketing

Although email marketing is inexpensive and easy to arrange, it takes skill to craft the ultimate content for an email list. The key is constancy: by sending customers regular emails containing relevant information, it might lead to conversion.

Social media marketing

Having several social media accounts is a cost-effective strategy that helps to spread your business’ influence over the masses and gain potential customers. However, owning as many accounts as possible does not equate to online success; businesses need to be tech-savvy enough to know which platforms work best for their company.

Pay-Per-Click (or PPC services)

A component of Internet marketing, PPC campaigns work for businesses on a small budget because the amount they earn from a PPC ad is generally higher than the amount they need to pay when their ad is clicked.

SEO (or Search Engine Optimisation)

The main aim of SEO marketing is to boost your website’s position on Google’s search results page. It is cost-effective because the process of creating the SEO campaign works for companies with small budgets.


Most of the marketing strategies mentioned above take time to produce their desired results, but success was never achieved overnight. As long as your business produces consistent value-added content, the rewards will come accordingly.

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Marketing is an important component in every business. When you have a good marketing strategy, the chances of achieving success in the industry is higher. As a matter of fact, many entrepreneurs are willing to invest heavily in marketing in order to gain more sales and to capture more market share in the industry.

Lucky for you, there is another way on how you can engage in marketing your brand without spending too much budget. The best way to do it is to invest in satisfying your customers in order to make them your own advocates. Nothing is more cost-effective than “word of mouth marketing.” Let your clients and customers talk about how happy they are with your products and services.

Therefore, follow these strategies to get your customers to talk about you positively:

  1. Give a good impression.

While first impressions do not really last, it still counts.

Their first encounter or experience with the business will have a great impact on how they engage with your products and services. When you start off on the right foot with them, the likelihood that they will make a purchase from you will increase.

One of the things that you can do to implement this strategy is to focus on your company’s web design. Make sure that your site is not only visually appealing to site visitors but also responsive under different platforms. Most of the consumers these days are using their mobile phones to access online stores or shops. Your goal here is to ensure that your site looks good on both desktop and mobile. Not sure how to do it? You can always get a web designer that does professional web design in Singapore to ensure your site is mobile responsive.

  1. Take Care of Your Customers Even After A Sales Is Made

This is the point where a good email-marketing program will work best for your company. Take note that your top priority must always be to increase customer satisfaction. Guide your customers after they have purchased your products. Send an email on a regular basis just to inform them that you are always there to help them.

Avoid spamming your customers and ensure that the information that you provide to them will be beneficial to them.

  1. Use Social Media

In this day and age, almost everyone is on social media. You can see a lot of people posting status updates on Facebook, tweets on Twitter and photos on Instagram. What you need to do is to make your company’s brand visible on the different social networking sites. Try buying ads from these platforms if your budget allows you to do it. When posting content on these sites, make sure that you use only relevant information. Most importantly, it is necessary that you have a screening process before photos, videos or links are posted on the site.

Not sure how to do it? You can always look for companies that are specialized in this field. Get a social media marketing agency to do this for you!

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Did you know that Facebook has over 1.94 billion monthly active users? Out of this number, there are 1.5 billion daily mobile users. This only means one thing: Facebook is too big to ignore. There are many individuals who log in to this social networking site or application every single day. Therefore, it is crucial for every business to bring its products and services to Facebook through advertising or digital marketing.

While there may be several social media platforms that businesses can take advantage of to execute its promotional strategie s, it is undeniable that Facebook is the biggest of them all. With a large number of online users using Facebook, there is a need for every business to include Facebook marketing as part of its marketing and advertising efforts.


What Users Do On Facebook

As we all know, Facebook allows its users to get updates from their friends, the pages they follow and other users from the groups they are a part of. Regardless of the distance, communication has been made easier through its messenger feature. Different individuals who have the same interests can become members of various groups, where they can discuss and talk about topics that they like. For business owners, Facebook Pages are platforms for them to reach out to their target market. People who follow these pages can get instant updates of companies’ product information, promotions, and discounts.

The Importance of Having A Facebook Page

A business, regardless of its size, must invest in Facebook pages. The creation of one page is imperative for marketing purposes. As mentioned, it is one of the best ways to reach out to the customers and potential clients. In order to attract more followers of the page, a company must also spend on advertising. Facebook has a system that allows businesses to create ads to promote their pages. These ads can appear on the Newsfeed of the selected market audience and can run for a day, a week or even a month depending on the budget for advertising.

Aside from investing on ads, the social media manager of the Facebook page must also post relevant and material updates. These updates should spark the interest of the followers. Posts may vary from status updates, videos or photos. If you are a business owner and have no idea on how to go about this, you can connect with a reputable SMM Company. This company can help you to promote and maintain the traffic of the Facebook page.

Take advantage of the availability of Facebook as a social media platform to increase the visibility of your business in the market. The Facebook page is not only for promotion or advertisement of the products or services being offered by your company. It can also be a means of talking to customers through the comment or messages section. In the “About” section of the Facebook page all-important information that you want people to know about your business must be placed there. You can also indicate the location and operating hours on the same page. All these things can be done efficiently though the assistance of a talented and experienced social media manager.

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