How We Did It
We deployed various tools in our arsenal. Right out of the gate, we ensure the site map and schema markup is accurate, which communicates to Google crawler how to read the website. Then, we mapped non-brand keywords to the meta descriptions for each LP to improve keyword matching. Lastly, we looked at site content to ensure the copy on the LPs satisfies the need for each search query.
To ensure continuous ranking on the first page, we periodically build backlinks pointing to the client’s domain. This increases client’s domain authority, which is one of the many parameters that will push a domain to the first page.