Flairbytori provides high-quality women apparel in bold styles
Women Apparel, B2C
Social Media Marketing
Flairbytori’s garments are individually produced with great care and attention to detail. Each piece is personally designed and made from scratch using fabrics and accessories that are personally sourced. Flairbytori extends their philosophy to their suppliers as every supplier goes through a stringent selection process to ensure an honest partnership with ethical work processes. As such, this has translated to a higher-than-average price point which naturally deters potential customers who may be curious to try on their garments. Our client approached us as they looked to enter the Singapore market with the right positioning to create awareness and engagement around the brand.
MediaPlus Digital conducted market research on the type of influencers and content consumed by Flairbytori’s target audience and decided to engage female lifestyle influencers to take part in the campaign. To reinforce Flairbytori’s brand philosophy of empowering women to express themselves as unique individuals, we engaged individuals who shined best as their authentic self from fitness enthusiasts, university students to entrepreneurs. Tapping on the large collective social following of 26,000 followers, MediaPlus Digital was able to steadily increase Flairbytori’s followers and engagement rate across 1 month whilst establishing a brand voice that advocates self-expression.
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