How We Did It
MediaPlus Digital conducted market research on the type of influencers and content consumed by Flairbytori’s target audience and decided to engage female lifestyle influencers to take part in the campaign. To reinforce Flairbytori’s brand philosophy of empowering women to express themselves as unique individuals, we engaged individuals who shined best as their authentic self from fitness enthusiasts, university students to entrepreneurs. Tapping on the large collective social following of 26,000 followers, MediaPlus Digital was able to steadily increase Flairbytori’s followers and engagement rate across 1 month whilst establishing a brand voice that advocates self-expression.