The Results
MediaPlus identified a set of high-intent keywords for the client. To further increase the precision of our targeting, with layered in audience bid adjustments. This method allows us to show our ads on two conditions: the user searches for our keyword and falls within the B2B audience. The client does not provide their services to B2C, and to efficiently deploy our budget, each click coming in must be from a business. Through this method, we could find high-intent leads from businesses.