12 of 40 keywords into Google’s top 10 in just four months
Corestaff came to us with a website that was holding its growth back. The core problems were structural and foundational.
Rather than patch the old site, we rebuilt it with a stronger structure, then layered a full SEO programme on top.
1. Strategic website relaunch
2. Keyword research
3. Rebuilt and optimised content strategy
4. Post-launch technical SEO and site health
5. Strategic link earning and performance monitoring
Comparing the last four months to the previous four months, organic clicks grew from 1.69K to 1.99K, while organic impressions grew from 8.3K to 79.1K, roughly a 9.5 times increase. The jump in impressions shows a large number of keywords now surfacing for the site’s pages, a notable result for a campaign only four months old.
On keyword rankings, tracking across 40 keywords over a four-month window showed strong movement up the search results. Three keywords reached the top position, seven reached the top 3, eight reached the top 5, twelve reached the top 10, and twenty reached the top 30. Reaching 12 of 40 keywords in the top 10 exceeded the KPI of 4 of 40 by three times, and more keywords sitting in the top 20 signal further gains to come.
On conversions, no key events were formally set up in the prior period, so this is a clean baseline. Organic search drove 143 key events, around 74% of all conversions, made up of 66 form submissions, 46 email link clicks and 24 phone call clicks from Google, plus 5 form submissions and 2 email clicks from Bing.
A strategic, comprehensive plan can deliver significant SEO gains quickly, even within four months.
Rebuilding with an improved structure and high-quality content attracts a more qualified audience and unlocks non-branded visibility.
Post-launch technical SEO, link building and continuous monitoring are what capitalise on a new site’s foundation.
The strategy exceeded the top-10 keyword KPI threefold and drove real business results, from form submissions to phone and email leads.
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