Fine Lees (Angel’s Share)

A custom e-commerce website for Fine Lees that makes browsing and ordering premium Western and Japanese spirits, sake, soju and wine simple, with delivery and checkout built around the customer.

Fine Lees ( Angel’s Share)
Project Overview
Platform
Custom CMS / E-Commerce
Industry
F & B
Services
Web Design, Consultation & Development, E-Commerce, Custom CMS Programming
Results at a Glance

What We Achieved

Custom eCommerce Platform
Integrated Delivery and Checkout
The Challenge

What Was the Problem?

Fine Lees is a one-stop source for quality top-shelf alcohol, offering a wide range of Western and Japanese spirits, sake, soju, wines and more, with next business day delivery for orders placed before noon and free shipping on purchases above a set value.

To deliver on that promise, the brand needed an online store that could present a broad, varied catalogue clearly, handle bundling and flexible checkout, and integrate reliably with shipping so the delivery commitment held up. The experience had to make discovering and ordering premium products effortless.

Our Solution

How We Solved It

MediaPlus Digital designed and developed a custom CMS-based e-commerce website built around a large, diverse product range and a delivery-led service promise.

We focused on clear product discovery and a checkout and fulfilment flow that supports the brand’s delivery and free-shipping offers.

Key improvements included:

  • Custom CMS programming tailored to a wide spirits and wine catalogue
  • Customised product pages that present premium products clearly
  • Product bundling to encourage larger orders
  • Customised checkout options for a smoother purchase
  • Shipping integration to support next business day delivery
  • API integration to connect the store with key systems
  • A responsive, easy-to-browse experience across devices

Fine Lees ( Angel’s Share)

Key Takeaways

What We Learned

  1. A large, varied catalogue needs clear product discovery to convert browsers into buyers.

  2. A delivery-led promise depends on solid shipping and checkout integration behind the scenes.

  3. Bundling and flexible checkout options support higher order values.

  4. A custom platform gives a specialist retailer room to manage range and promotions.

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