A custom e-commerce website for Flair by Tori, a homegrown fashion brand known for vibrant, contemporary bra-free designs, built with membership pricing, multi-currency support and a tailored shopping experience.
Flair by Tori is a homegrown fashion apparel brand that creates vibrant and contemporary bra-free designs. As a growing label with a distinct identity, it needed more than an off-the-shelf store. It required an online experience that reflected its brand personality and supported the way it sells, including tiered pricing for members, bundled products, and customers shopping in different currencies.
The brand needed a flexible, secure platform that could handle custom commerce logic while keeping the shopping experience smooth and on-brand.
MediaPlus Digital designed and developed a custom CMS-based e-commerce website tailored to the brand’s identity and commercial needs.
We built bespoke commerce features around how Flair by Tori actually sells, while keeping the storefront fast, secure and easy to shop.
Key improvements included:
A distinctive fashion brand benefits from a custom build that reflects its identity, not a generic template.
Commerce features like membership pricing and bundling can be tailored to how a brand actually sells.
Multi-currency support widens the addressable market for a growing label.
Custom CMS programming gives the brand long-term flexibility as it evolves.
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