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How To Gain Your Customers’ Trust In Your Ecommerce Website

How To Gain Your Customers’ Trust In Your Ecommerce Website
Nowadays, almost every business needs to own an ecommerce website if it wants to succeed in the industry. With the rise of technology over the years, many individuals are now using the Internet for almost everything.

Customers now use it to find out information about the service providers or companies that they are interested into. Just by browsing the Internet, they can already see different products and services to choose from. At the same time, they can also read reviews from other customers who can give testimonies regarding a particular business.

On the part of the entrepreneur, the Internet is their best avenue to reach out to their target market. This can be done by having a good website wherein they can post any content relating to their products and services. Creating a site is such an easy thing to do. However, building its image in the community is different. Hence, there is a challenge now for business owners to ensure that their existing clients and potential customers will trust the ecommerce website.

Luckily, there are many ways on how an entrepreneur like you can gain the trust of customers toward your site.

First, you would to be involved in ecommerce web design Singapore. Before coming up with a website, do not only focus on the content of the site. Think of how it will be perceived by your site visitors. If they like the design of the site, there is a higher likelihood that they will stay on the online page. A well developed page will help to provide positive signals to your visitors and in turn assure them that you doing a legitimate business venture.

The next thing to look into is “Reviews”. Customers who can see reviews or testimonials from other individuals about your products or services are more likely to make purchases on your ecommerce website. These reviews will serve as a guide to potential buyers about what your company is about and how you can deliver the products or services that you offer in the market. The Reviews can be published on third party sites such as Google Places, Amazon or Yelp.

Also take into consideration the identity of the individuals leaving reviews or comments about your business. The identity must be verified. Otherwise, your target market will think that the accounts are simply fake. The person must have a real name, a decent review page and a good rating. As such, your focus must include verifying the reviews and reviewers of your site.

The ecommerce site must also include a contact page to facilitate easy communication between you and your target market. Once your customer can see that you have a highly visible contact form, they are more willing to contact you. At the same time, the links to your social networking sites such as Google Plus, Twitter, Instagram or Facebook page must be displayed on your homage. Having these features not only will help them to share your company’s story, but it will also help to provide assurance about your business. It will give them the assurance that if something goes wrong during a transaction, they can easily get in touch with the company.

To achieve all these, you can contact a professional who offers a professional web design service. He can incorporate all the necessary elements to guarantee that your site visitors will not only look at your ecommerce website but also trust it and make purchases.

 

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Do I Need Search Engine Marketing For My Business?

Do I Need Search Engine Marketing For My Business?

Search Engine Marketing or SEM Marketing is a type of online advertising strategy that ensures high traffic for any website. It involves the promotion of a particular site to ensure that it appears on the first page of the search engines. It consists mainly of Pay-Per-Click (PPC) advertising and search engine optimisation. More often than not SEM is often associated with PPC marketing.

These two strategies are efforts that business owners have to take in order that they might stand a chance to be on the first page of the search engine results page. The two strategies often go hand-in-hand, however both PPC and SEO are two different things.

Every business owner must make it to a point that his ecommerce site appears on the top of the SERP or search engine result page. If you want to succeed in your business, having a website is necessary. But this is not enough. There are many things that you need to do in order to make your site more visible to the target market. By doing this, you increase the chances of earning profits through the purchases made on your site. Now the question is: How can SEM, often associated with PPC help you with your business?

As already mentioned above, this type of digital marketing can increase the visibility of your ecommerce website on the online world. This means that many people will more likely see your site as well as the content posted on it. Hence, the chance of increasing your sales would increase. Nowadays, many people make their purchases online as it offers them convenience and allows them to enjoy fast transactions. If your site is advertised well via SEM marketing and at the same time, it has good design elements, then your success is highly probable.

 One of the most common ways of selling a product or service through SEM or PPC is to have the link of your website be embedded in an advertisement. Once the reader click on the link of the ad, he or she will be directed to the page of your blog. It would be good to include reviews of the products that you are trying to sell. It must be convincing to entice the reader to make the purchase. Otherwise, the effort of embedding the link as an advertisement would go to waste. If the reader is convinced by the reviews given on the blog, he will surely buy the item through your ecommerce website.

The success of your website will not happen overnight. You will definitely need the help and assistance of a team of professionals who are good in web development. Having said this, it is imperative to note that a budget must be allocated for SEM Marketing. A part of your sales should be spent in developing efforts to promote your business as well as the website. Consider this amount spent as advertising costs which will yield to higher profits when done properly.

To be successful in your chosen field, you need to connect with a web development Singapore company. If you have no idea where to find these companies, try to get some recommendations from friends. You can also research about these companies in order to find which among them is good in the industry. Moreover, read the reviews written by other business owners so you will have an idea on how effective or efficient a particular company is. Before getting in touch with a company offering SEM marketing services, make a list of the products or items that you want to highlight on your website.

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Avoid Having These Features on Your Website

Avoid Having These Features on Your Website

Are you planning to create your own website? Do you want to make this site more appealing to the eyes of the online visitors and make it more interesting for them? When it comes to ecommerce web development, the first thing to consider is design. It is important that you focus on the overall look of the site and the functions found within its pages.

Read on to find out the features that you should never include on your site.

Too Many Open Windows 

People are always annoyed when a new window is opened every time they click a link on your site. Take note that this is acceptable when it is an external link. However, if the visitor clicks on an internal link found on your ecommerce site, then you need to make sure that it will load on the same window. Otherwise, there is a high tendency for the user who is opening the site to get annoyed. The option to open a link on a new tab or window should always be given to the user. Avoid making this decision for them.

Pop Ups Everywhere

Did you know that one of the things that really cause irritation to every site visitor is seeing too many pop ups? Can you imagine opening the homepage of a site and when you click “Enter”, a pop up window opens immediately? It causes the user much irritation when the user has to spend time closing windows when they engage with your site. Remember that no one likes closing pop-up windows when browsing through any online page.

Music That Comes From Nowhere

So you have set up almost everything for your site. The content is great; the design is amazing. Now, you have decided to add another element which is music. As much as possible, avoid having this in your site. The likelihood that your user will close your site automatically is high, especially if the person is accessing the website in a quiet area such as the library or office. To avoid this, never add in background music to your site

Difficult Pages To Find

Creating an easy navigation system is a must when it comes to Singapore web development. The goal here is to ensure that any website visitor can navigate from one page to another without experiencing any glitches. This means that the pages, links and buttons must be spotted easily on your website. First of all, the color of the links found on your site must be highly visible or you could also provide emphasis to those links; an “underline” or “bold” text feature will do. Moreover, the menus on the site must be arranged in an organised manner. Avoid having too many sub menus that may confuse your site visitor.

In maintaining a website, always avoid the things mentioned above. The last thing that you would do is to annoy or irate your visitors who could be an existing customer or a potential client. The longer they will stay on the ecommerce website, the higher chance of converting these visits to online sales.

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What To Do When Your Website Is Losing Traffic

With the recent advancement in technology, almost all businesses already have their own websites. The site of a particular company speaks a lot about what it has to offer to its target market. Thus, it is crucial that every entrepreneur invests in creating a site that is not only pleasing to the eyes but also highly functional to encourage more people to visit and utilize it.

There are many factors that every consumer takes into consideration before making a decision as to whether or not they will make a purchase from the company. The look of the website is really important as it will be the best representation of the business in the online world. A website that has a bad design and poor quality content will really drive potential clients away. It will create a bad impression about the company. On the other hand, a well-designed website will make the target market more interested about the company and the products it sells.

In order to maintain an excellent company website, it is necessary to be consistent in what you do. Do not just settle for something simple. Always search for what is trending in the market. Look for what is the most interesting content and do not left behind. At the same time, keep on posting relevant articles on the site. As discussed, providing well written articles and well-designed graphic illustrations will only help users to view you in a more positive light. Unsure of how to do it well? Well, you can always engage in a professional website designer to help you to do web design in Singapore.

Increasing traffic for the website is also another ball game. After creating the website, the next thing to do is to make it more visible to the digital market. The goal is to make more people notice and visit the site. With more and more traffic coming to your site, the chances of conversion also increases. For businesses that have a large budget for advertising, engaging the services of an internet marketing agency can be a good idea.

The traffic of a site can easily fluctuate, make sure that you maintain it. In order to avoid losing traffic, the first thing you need to do is to de-clutter. Do not post anything on the site that may devalue your company. It is highly recommended that you run through the articles, photos, videos and other materials before you publish them on the site. Otherwise, the viewers may be distracted by too many unnecessary items found on your website and leave eventually.

Remember to check on your content for any grammatical errors. Avoid typographical errors in all the pages of your site. If there are too many errors found on the company website, the online visitors may start to think that your site is not reliable. Working hard on proofreading an article before it goes online will give validation and authenticity to the brand of the company.

Another effective way of avoiding a decline in site traffic is to create more useful pages on the site. Every website must contain a contact page where visitors from different parts of the world can easily communicate with the business. Lastly, a website must have an “About Us” page where the basic details about the business are provided for the readers.

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What Customers Really Need In An eCommerce Website

The creation of an e-commerce website is a tedious task. An effective e-commerce site is one that has a unique site design that captures the attention of online users and encourages purchase. Not only does a site designer have to create that, he or she also needs to think about the necessary functions, buttons, and links to be incorporated into the site.

The site must be highly functional in order to ensure that proper forms are filled, sales are achieved and payments are received.

In this article, we will talk about the different things that every customer is looking for in an effective and efficient e-commerce site. Knowing this will help every online business improve its sales which result in higher profits.

  1. Good Design

A site’s design is the first thing that every online visitor notices when they land on an e-commerce site. It has the capacity to make or break a deal between the company and the potential customer. Imagine entering into a room that is full of trash and garbage all over it. Does it make you feel uncomfortable? This is the exact feeling that a customer may feel when the site they are visiting is topsy-turvy or full of unnecessary items. That is why there are many businesses out there that are willing to allocate time and budget just to engage in an effective website design service.

  1. Wide Product Selection

When you are creating an e-commerce site, always think of the items that you will incorporate on it. Collate all the necessary photos of your products and remember to create a neat and concise description of those products. Sort the product based on its category and price. By doing this, the customer is given more option to customize its search and find the desired product. At the same time, having a wide product selection means that every online shopper is given a variety of options to choose from.

  1. Reliability

The reliability of the site depends if it is able to look presentable both on desktop and on mobile. This will help to ensure that regardless of what platform your customers use, they will remain satisfied. In fact, it is highly recommended that the site is able to adapt to the different screen resolutions used by a visitor.

Moreover, ensure that the loading time to get into your site is short. This will prevent customers from leaving your site immediately without even viewing your products and services.

  1. Dealings By Company

The key to a successful e-commerce business is constant and proper communication given by the owner to its customers. It is important the site have a chat button that can easily be accessed by users who want to enquire about the company’s services or products. It is also necessary to have a “Contact Me” page that will enable site visitors to send longer messages to the company.

When an order is successfully placed on the website, it is important for the business to send a confirmation letter about the purchase to give assurance to its customers. This will make the customer feel that he has paid to a legit supplier or seller in the market. Avoid being marked as a scam or illicit business player in the market.

Indeed, ecommerce web development is not an easy thing to do. However, with the right tools and strategies, one can create an effective e-commerce site that will continuously drive online purchasers by online users.

 

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Tips On Increasing Conversions on Your Website

Tips On Increasing Conversions on Your Website

Every single day, different business owners implement various marketing strategies to promote its company’s products and services. These advertising campaigns are implemented with the sole objective of increasing the sales of the company. No one wants to incur expenses in marketing if it does not lead to good results. Hence, the main goal here is to discuss the issue on the ways to increase the conversion rates through your online campaigns. Below are some of the tips on how you can increase conversions on your website.

  1. Focus on Unique Selling Propositions

A product or service would definitely sell right away if it provides satisfaction to customers. However, some people are not aware of their availability in the market. This is why an effort to come up with interesting unique selling propositions (USPs) must be highlighted in your ads. Test your ads and determine which among the USPs placements convert the most. Adapt and make the necessary changes to present the best converting ads to your potential customers.

  1. Creating Interesting Landing Pages

An engaging web design has a high quality landing page that presents everything about the business in a single page through a neat and concise manner. The landing page is the first thing that any online visitor would see when they check on your company’s website. Make sure that it would catch the attention of your potential customers. Spend some time in conducting a “trial and error” design of your landing pages. This way, you will find out what type of landing page works best for your company.

  1. Identifying Site Traffic

Did you know that the traffic brought in by site visits through mobile is different from those brought in through the desktop? This is the reason why it is necessary to identify site traffic and distinguish which of them are mobile and desktop users. To conduct a test, you can create an identical marketing plan or strategy that will be implemented in both platforms. Thereafter, determine which among the two platforms offer a better conversion rate for your website. Or, engage a web design company, and get them to create ads that will work best for both the mobile and desktop users.

  1. Making A Chat Button Available 

Communication is the one thing that every business owner must invest into. Customers must feel that they can easily connect to the company. This can be done by adding an effective chat button on the website. Having a button can help your target market make informed decisions before making a purchase from your website. Just make sure that you have a team of customer representatives that will connect with your clients constantly.

  1. Smooth Check Out Process

The purpose of having a website is to ensure that everything is made fast and easy for both the company and the customers. If you want to increase your sales, there is a great need to focus in designing a smooth check out process for your website. Nowadays, most people are already in a hurry. They want to get the things they want with a swipe of their fingers. As a business owner, your task here is to make your products and services easily available to them. Try not to include many entities in your checkout process. Lastly, provide a variety of payment methods for your users to choose from for them to make payment easily.

 

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How To Use Web Design To Improve Sales

The website of a company plays an important role to help bring in sales and profits. The design elements of a particular site says a lot about the business as well as what it has to offer to its target market. Take note that design can definitely create an impact not only to the existing customers but also to its potential clients. Read the rest of the article to find out how you can use web design to make you a successful entrepreneur:

  1. Create A Mobile-Responsive Design

In the recent years, there has been a rise in the number of people who prefer to use their mobile phones to visit websites. These individuals access the Internet through the use of their phones, which is more convenient and instant compared to the traditional use of desktop. Therefore, it is imperative that you focus in having a responsive website that automatically adapts to the varying screen resolutions. This contributes to the time that online visitors would spend on your site. Thus, it is important to engage in a professional that offers effective web design services to create a mobile responsive site for you.

  1. Publish Relevant Content

Not only is web design important, but constantly posting up interesting content will help to keep your target market coming back for more. Do not focus only on uploading your products online, but also keep an eye on what goes up on your site. High-value articles must be posted on your site, where the topics have been well thought of. Think before you publish. This will help to catch the attention of online visitors.

  1. Be Consistent With Branding

Thirdly, create a specific set of guidelines or principles for branding purposes. Creating a brand and maintaining its hype must be your top priority. Do not change the image of your company every now and then. Consistency is key. Use the same theme for all your promotions and dealings with the clients. This will help users to remember your brand and associate certain themes with you.

  1. Connect With Customers

After you have gotten a solid well designed website, remember to connect and communicate with your customers. Remember to include in a contact page or a chat option to enable instant and easy communication. If you have given them this feature, you have to be responsive so that you do not lose them. Learn to reply to the comments made by your customers in a blog post or in the various social media platforms that you use.

  1. Consider to invest In Marketing

Lastly, advertising is really important especially nowadays, now that several companies offer almost the same products and services. As an entrepreneur, you need to think of ways to make your brand stand out from all the rest. One of the most effective and efficient marketing strategy is through online ads. Look for an advertising agency that can help you find the best solutions in promoting your business. Search engine or SEM Marketing is also a proven way to make your site appear on the top pages of the search engines.

All in all, SEM marketing can easily get users to find you easily through their searches and engage with your site. This goes hand-in-hand with a well-designed website. With a steady amount of traffic that is driven to your site, your website is the thing that helps to create engagement with your online customers and encourage purchases.

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Can Businesses Do Without Digital Marketing?

In this age of technology, can one business really survive without digital marketing? While it may be certain that any company can create its website in one click of a button, however to promote it well and increase its visibility in the market is another story. In this article, we will be dealing with the effects of digital marketing to different types of businesses regardless of its size.

With the recent advancements in technology in the web space, everything is becoming more and more convenient for entrepreneurs. One can easily promote his or her company products and services to their target market through creating a well-designed website. A site can easily present details to a potential customer who might be looking for the same service that the business offers. A product page can easily be created for users to choose from a variety of options and make a purchase instantaneously.

Nonetheless, it is still necessary for a business to consider the different marketing strategies to leverage upon even if it already has a well-functioning website if the direction for the company is to grow. Because more and more individuals are utilising the internet for information and for other business purposes, digital marketing has thus become a necessary type of marketing for businesses to use to increase its sales and profits.

Well, success and growth do not happen overnight. Thus, the employment of a digital marketing agency may be the best thing to do in order to save the business from stagnant growth. Take note that digital marketers are essential to help companies reach a wide group of target audiences.

Investing in online advertising is definitely cheaper compared to the traditional way of marketing. In the past, the advertising expenses are very costly because companies only have the option of choosing between these highly cost-intensive platforms such as newspapers, radio stations and television shows. These platforms might have a wide reach, however its effectiveness is often doubted. On the other hand, digital marketing can offer faster and more effective results and it is highly cost-effective. As long as the business owner chooses the proper strategy to implement, he can easily expect that his sales will rise over time.

In digital marketing, it is also important to focus not only on the ads that aimed to increase traffic to the website. There is also a great need to constantly improve approaches every now and then. When people start to see the same thing in the website over and over again, then they are going to be discouraged to find out more about the company. Therefore, it is highly recommended to change the look of the site, which could easily be done when one engages in a digital marketing firm that does web development in Singapore. Indeed, investing in digital marketing is really important not only for big businesses but also for small companies.

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Top 15 most Expensive AdWords Keywords

Preparing a concise list of the most expensive keywords to bid from will help you to devise a proper budgeting plan for your AdWords marketing campaign. However, before starting an AdWords campaign, you need to identify who your ideal customer is and where to find them. The process can be quite complex, involving and tricky when you decide to tackle it by yourself because it involves data interpretation.

Nonetheless, a SEM company in Singapore can help you to establish the potential buyers, as well as how to design an effective AdWords campaign that works well with your product and your site.

But first, is Your Website Built to Keep Audiences?

AdWords are very effective that’s why Google makes over $100 million each day from selling ads alone. So you can be sure of a surge in traffic to your website when you start using them. It is advisable to engage in web design services in Singapore to first rework on your landing pages, and redesign the site to ensure the customers don’t leave unceremoniously.

On the other hand, if your ads are not optimized and designed to deliver results you can end up losing money in your campaigns. Thus to avoid that, there’s a lot you need to know about AdWord campaigns.

Below is a list of top 15 most expensive AdWord keywords you should be aware:

  1. Business services- $58.64 per click (pc)
  2. Bail Bonds- $58.48 pc
  3. Business Software- $41.12 pc
  4. Casino- $55.48 pc
  5. Health and medical services- $46.84 pc
  6. Hair Transplant- $31.37 pc
  7. Insurance- $48.41, pc
  8. Lawyer- $54.86 pc
  9. Payday loans & money services- $48.18 pc
  10. Plumber- $39.19 pc
  11. Restoration and cleanup services $47.61 pc
  12. Rehabilitation services- $46.14 pc
  13. Timeshare- $42.13 pc
  14. Termites- $38.88 pc
  15. Online Gambling- $32.84 pc

Are you wondering why these keywords are that pricey? Well, there are two main reasons, and it is important to master them when working with your SEM Company in Singapore to ensure your AdWord campaign is logical budget-wise.

  1. New and lifetime customer value

AdWords has the potential of bringing in new audiences. And when you have engaged in professional web design services in Singapore, you can turn your guests into lifetime customers. For instance, if you are a business software vendor or a casino operator you can earn more and for a long time on a single client.

  1. Prompt issues that need fixing

If you are selling emergency services such as termite treating or dental work, geo-targeted AdWords will work excellently for you. It is also guaranteed that you will earn much more from a single client compared to the ad costs.

Places Where Your AdWords Would Appear

You have two major networks you can decide to run your campaigns on, which include:

  1. The Search Network, and
  2. Display Network

So what is a search network? This is a collection of search engines, which brings up search results when a keyword is typed into the search box. Google is the biggest search engine, but it also works with a significant number of search engine partners. Now, what is the relationship between the search network and your campaign? Well, if your Adwords are perfectly focused, the name of your product and services are likely to show up in the search box when a customer begins to type in a particular keyword.

On the same mechanism, the display network is where your ads would appear on 1000s of highly potential sites set aside as Google Display Network to display paid Google ads.

AdWord Keyword Costs

AdWords offers control over your advertising costs. You can set an average budget to spend daily as well as choose how the cash should be spent. There is no fixed cost for AdWords. The price that you have to pay per click is dependent on the keyword relevancy, and how many people advertise through it.

The bottom line is, don’t fret at the cost of AdWords because the value that you get in return is greater.

 

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Should You Consider a Website Redesign Project?


The design of your site should be able to influence your audience’s behavior in terms of how they relate to your brand. It can also increase the site’s capability to rank higher on search engines. Now, what should you do if your site’s design is wanting? Simple, what you need is to engage in website-redesigning services from an experienced web design company.

However, embarking on a website redesign project can be quite tedious. Of course, it will cost you an extra penny, but the benefits are worth it.

Make a Website Assessment first

Should you opt for an overhaul redesign project or partial modifications? Well, it depends. As it is with any marketing investment, ensure beyond the shadow of a doubt that the route you choose will work for you. Check the points below to help you decide on what you really need.

You know you need a website modification, or complete website overhaul if:

  • The site is not mobile friendly
  • The website does not fully support your current business strategy
  • You are embarrassed to share your site’s URL with potential customers
  • The site is not producing enough traffic
  • The site is dated and old
  • You have spent a lot on SEO, but still, the site is not ranking well on search engines
  • It uses flash
  • The website doesn’t have a blog platform or an integrated CMS
  • The site looks complicated and difficult to navigate
  • The site is not generating leads as expected despite the fact that it has good traffic

Choosing the Right Web Design Agency

Now, since you have established the issues with your site, there are several factors to consider when selecting the appropriate web design services to work with. Ideally, your website is the primary advertising tools for your business, so, make sure that the internet marketing Singapore company you engage in redesigning your site is up to the task. Here are some questions to ask when evaluating the company’s potential:

  • Do the experts understand your site’s objective?
  • Do they have a track record of completing work that is similar to yours
  • Can the experts identify your competitors?
  • Is the agency able to work on your project until the end and establish a long term relationship

Commit to Work with Your Digital Agency

After you’ve gotten your prospective experts or firm, let your agency know the amount of traffic you are getting, the conversion rate, the region pages that work best, the content expectations, and your budget. Such information is what helps them set measurable and achievable objectives.

Be Prepared to Approve New Ideas

Redesigning your website should be a well-thought endeavor driven by result oriented ideas and facts. Be open to the ideas that are given by your digital agency and the amazing features that they intend to incorporate into your website. Look at how they can contribute to your business.

Expect to Get what You Pay for 

Some companies don’t mind giving a low quote for their web redesigning services because they don’t mind importing your website into a ready-made template. And that would definitely NOT meet your particular business objects and personal needs. That’s why you need a reputed web design company in Singapore that has been known to fulfill customer needs on such projects.

Get in touch with us and you’ll learn a lot more about content management, and how to convert visitors into buyers when you engage in our Internet marketing services.

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