A multilingual website for Tong Keow, a traditional Chinese medicine shop with over 50 years of heritage, that honours its history while bringing its products and story online.
Tong Keow Ginseng and Mushroom Medicine Shop reached its 50th anniversary in 2018. After half a century rooted in Toa Payoh and growing into Hougang, the business remains committed to preserving tradition, adhering to time-honoured formulas and practices, while continually improving the quality of its medicines.
The challenge was to bring this heritage brand online in a way that respected its history and served a community that spans languages and generations. It needed a website that felt trustworthy and authentic, and that could communicate clearly to both English and Chinese-speaking customers.
MediaPlus Digital delivered professional custom website design services, creating a bespoke CMS website that brings the brand’s heritage into a clean, accessible online experience.
The website was designed to communicate trust and authenticity while providing a seamless browsing experience for a wider audience through multilingual functionality. As part of our custom website development services, we built a scalable platform that reflects the brand’s identity while remaining easy to manage and maintain.
Key improvements included:
A heritage brand needs a website that balances tradition with modern usability.
Multilingual support is essential for reaching a community that spans languages and generations.
Clear storytelling builds trust and communicates authenticity online.
A custom, secure platform gives an established business a reliable digital home.
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