Tong Keow

A multilingual website for Tong Keow, a traditional Chinese medicine shop with over 50 years of heritage, that honours its history while bringing its products and story online.

Tong Keow
Project Overview
Platform
Custom CMS
Industry
Medical & Healthcare
Services
Web Design, Consultation & Development, Multi-Language
Results at a Glance

What We Achieved

Multi-Language Website
Heritage Brand Online
The Challenge

What Was the Problem?

Tong Keow Ginseng and Mushroom Medicine Shop reached its 50th anniversary in 2018. After half a century rooted in Toa Payoh and growing into Hougang, the business remains committed to preserving tradition, adhering to time-honoured formulas and practices, while continually improving the quality of its medicines.

The challenge was to bring this heritage brand online in a way that respected its history and served a community that spans languages and generations. It needed a website that felt trustworthy and authentic, and that could communicate clearly to both English and Chinese-speaking customers.

Our Solution

How We Solved It

MediaPlus Digital designed and developed a custom CMS website that carries the brand’s heritage into a clean, accessible online experience.

We built the site to communicate trust and authenticity, with multilingual support so the shop could reach its full audience.

Key improvements included:

  • Custom CMS build tailored to the brand’s needs
  • Multi-language support for English and Chinese-speaking customers
  • A clean, trustworthy design that reflects the brand’s heritage
  • Clear presentation of the shop’s story, values and products
  • Responsive layout for a consistent experience across devices
  • Enhanced security to protect the site and its visitors

Tong Keow

Key Takeaways

What We Learned

  1. A heritage brand needs a website that balances tradition with modern usability.

  2. Multilingual support is essential for reaching a community that spans languages and generations.

  3. Clear storytelling builds trust and communicates authenticity online.

  4. A custom, secure platform gives an established business a reliable digital home.

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