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Digital Marketing

Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right implementation of SEM strategies, companies can have the capacity to compete in the market.

Depending on the industry, investing in AdWords can actually be quite expensive. However, if you know how to determine the success of every campaign that you make, then you can save up on the costs of advertising. In this article, we are going to tell you the key data that you must track in order to be able to evaluate the performance of your SEM campaigns.

Quality Score

Google has a way of measuring the relevance of the keywords that you want to use in promoting your website. This type of measure is called a quality score. Your goal is to ensure that you have a high quality score as it determines the ranking of the ads as well as the amount you need to pay per click.

Conversion Rate

This term tells you whether the clicks on the ads resulted to an increase in sales on your website. Hence, the higher the conversion rate is, the likely the higher your sales are. This simply means that there is a direct proportionate relationship between the conversion rate and the return on investment in AdWords.

Wasted Spend

The amount of money that goes into waste because there are no conversions for the ads are called wasted spend. It literally refers to that amount that you are losing for failure to convert clicks into sales. Once you notice that there is an increase in the wasted spend, then it is time for you to start re-thinking your strategies.

Cost Per Conversion

Look at the cost per conversion in order for you to determine whether the cost for buying the keywords is worth it. If it is higher compared to the profits earned from a successful sale, then you are clearly on the losing end. What you need to do is to study the market properly and learn how to choose the keywords. The goal is to ensure that the profits you will earn from each converted click is definitely higher compared to the costs of the conversion.

 

What are you waiting for? Check all these key data and conduct an evaluation of all your SEM campaigns. The challenge for you is to find the campaigns that do your business some good. On the other hand, make sure that you will eliminate the campaigns that are only creating losses for your business. Take note that the more you continue ineffective campaigns, the higher loss you will incur.

If you have no idea on how to do all of these, do not hesitate to get in touch with a professional SEM Agency or a digital marketing agency. Find the right company whom you can delegate with the task of improving the search engine marketing strategies for the company.

 

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The “Four Gift” rule is often employed by parents to limit gifts for their children based on something they want, need, wear, and read. These incentives can also be employed in the marketing context to develop a successful digital campaign that captures audience attention.

1) A want

We often want something that is exciting and fun, be it when we were young or when we are old. Taking advantage of the “fun factor” allows your audience to be drawn into your site. For example, you can post interesting short quizzes in your website. By testing viewers on a specific subject or industry, it keeps people engaged. While doing that, your key brand messages can be inserted in between or at the end of each activity. If possible, a reward should be given to motivate viewers to stay on and be challenged, while at the same time acquiring information about your branding. Unfortunately, only a few organisations that specialize in web design in Singapore follow this principle; most do it out of the second principle of “need.”

2) A need

After satisfying the “want” category, audiences also want something that they need or something that is useful. Although it may be less exciting, you might be surprised to see that the same rate of responses will be given upon offering something that audiences need. This too can come in the form of a gift upon completing the given action. The advantage of this is that it can limit the pool of your audience to those who are interested in the industry or field that you are in.

Satisfying a specific need also allows your brand to shine as people associate a need to your brand. Once this is done, your consumers may proceed on to other needs and hope that you are able to satisfy them.

3) To wear

All of us obviously wear clothing. However, some of us like to differentiate ourselves from others by wearing differently. Clothing, although is just a piece of cloth, carries different levels of significance depending on the brand attached to it and people’s perception of the brand. Relating to the above, upon completing a given task, the reward can come in the form of a T-shirt. With your brand ingrained in it, this might also convert your customer into a brand advocate and allows for “word-of-mouth marketing.” This category can also be combined with something they need; for example, you could give away clothing that caters to needs and demands of a given job.

4) To read

Books, reports, and information still draw people’s attention. Knowledge influences people’s perceptions, interests, and wants. Thus, think carefully on what kind of information you would want your audience to have, especially those interested in your specific industry or field. Additionally, valuable knowledge gives your website credibility and calls for people to visit it again.

 

We All Like Gifts

Gifts and rewards are amongst the core motivator of behaviour. However, a successful marketing campaign involves more than just giving freebies; technical knowledge and creative expertise are at times needed to develop a successful website. Thus, do not be afraid to consult a digital marketing agency to assist you in developing a website to meet your business plans.

 

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Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media.

Businesses with the right strategies and tools are able to take advantage of this opportunity to examine the needs of users and cater their businesses to them. Consequently, social media marketing in Singapore is one of the key areas that companies are investing their time and resources to further their business goals. Below are some strategies highlighted to better use social media to obtain information about customers.

1) Select Your Goals

Before finding out something, you must first outline what exactly you are trying to investigate. This can include a whole range of information ranging from product research, awareness of brand, consumer behaviour, and more. Any information relating to that can either be quantitative in nature – involving numbers, or qualitative in nature – involving ideas, opinions, feelings and more about a given situation or thing. For example, an organisation might find out 800 mentions of itself on a search engine, and those mentions can involve positive or negative mentions to the organisation.

2) Select a Platform

Once the above is done, the marketer can target information on a given social media. Some social media platforms might hold certain valuable information, depending on the goal. For example, Facebook has a very wide platform of information including pictures, statuses, repost of news articles, events, and more. However, other social media sites like Instagram and Snapchat are narrower as they mainly portray images and captions. Certain social media platforms have different demographics of users with Instagram and Snapchat capturing younger audiences.

3) Select the Right Tools

Different tools have different functions including monitoring comments about an organisation, finding out your competitors’ online presence, seeing which content is being viewed the most, and more. Such tools can enlighten organisations of consumer behaviour and patterns of viewing. Thus, you must be sure what you are looking for and then look at what different tools and services provide.

4) Using the collected information

Information gathered can either be used for marketing, pursuing a business goal, providing a new service, providing a new product, and more. Action must be taken once information is acquired to increase their ROI. For example, via social media platforms, an organisation might learn that certain features of a product or service are causing inconvenience to customers. To ensure that their brand is reliable, they would mitigate the issues mentioned and further the trust of customers. Consequently, the products and services are constantly refined as customers give feedback and improvements are made following that.

 

Therefore, social media allows for companies to collect information about customers as well as feedback from them, unlike traditional methods like surveys which can incur much cost and time. Additionally, large amount of information can be gotten and general patterns can be analysed given the immediacy and accessibility of information. At times, such technical tasks calls for companies to work closely with a digital marketing agency in Singapore who have the professional expertise to assist in collecting and making use of such information.

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How to Boost Your Online Customers’ Confidence

A good business owner knows that the key to his success is customer satisfaction. When customers are happy with their purchases, they are most likely to come back to the company to buy more. At the same time, they can also help in marketing the brand especially when they start to recommend the brand’s products to others.

In this article, we will present some tips and tricks on how to increase customers’ confidence in your brand.

  1. Do Away With Anything Automated

As much as possible, avoid using automated messages or replies on your site and social media accounts. When users want to get in touch with you, it is highly recommended to have a customer assistant to engage with the user. Users are more likely to trust a site if there is another person that is there to engage with them. Learn to develop a 24/7-customer service that responds to inquiries, calls and e-mails. Do not use bot messages as it will only lower the trust that your clients have to your firm.

  1. Keep Your Products on Top Quality 

No matter how good you are at marketing, the same will still not work favourably for your company if your products are not excellent. Hence, your goal here is to keep on providing products and services that are of high quality all the time. Make sure that you follow a certain set of standards that will guide you on the production and manufacture of the items you will sell.

  1. Ask For Feedbacks

Learn how to accept feedbacks, comments and suggestions from your existing clients. Make them feel that you know how to listen to what they have to say about your brand. If they have a comment you do not like, just remember that constructive criticism is good for your business. Thus, it would be useful if you could include this feature into your WordPress website design layout for users to leave comments and reviews.

  1. Always Connect 

Another thing that you can do is to build relationships with your customers. Send them a follow up e-mail to ask how their experiences were.

Do not send spam e-mails or bombard them with calls. Otherwise, these individuals are likely to stop patronizing your products and services.

  1. Easy Check Out Method

If you are in an online shop or store industry, one of your primary considerations is the creation of an easy check out method on your site. You must have several payment methods or options to help customers with their purchase experience. Do not only accept credit card or debit card payments. Be open to accepting Paypal payments. All these can be incorporated in your site.

 

Do not forget the common saying that “customer is always right.” Make them feel happy and your business is certainly bound to succeed. Remind yourself every single day that you will not be able to increase your profits just by digital marketing alone. You also need to gain the confidence of your target market.

If you are looking for a web design Singapore company, you can always contact MediaPlus Digital; a web design agency that is able to optimise your site for you so that your brand stays competitive in the online space.

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What are some cost-effective marketing strategies for businesses online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources.

Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer:

Blogging

One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the topic. Having a blogging tab on your website is a key factor of web design in Singapore. Achieving success through blogging takes time and knowing how to form a relationship with your readers, but if done right, a valued blog will acquire loyal audiences over time without having to spend so much.

YouTube video tutorials

If a picture says a thousand words, then an engaging and informative video will put your business miles ahead of your competitors. Educating audiences on your product or service, or even providing industry-related information establishes your authority as a business. The videos should have a keyword relevant title and a call-to-action.

Email marketing

Although email marketing is inexpensive and easy to arrange, it takes skill to craft the ultimate content for an email list. The key is constancy: by sending customers regular emails containing relevant information, it might lead to conversion.

Social media marketing

Having several social media accounts is a cost-effective strategy that helps to spread your business’ influence over the masses and gain potential customers. However, owning as many accounts as possible does not equate to online success; businesses need to be tech-savvy enough to know which platforms work best for their company.

Pay-Per-Click (or PPC services)

A component of Internet marketing, PPC campaigns work for businesses on a small budget because the amount they earn from a PPC ad is generally higher than the amount they need to pay when their ad is clicked.

SEO (or Search Engine Optimisation)

The main aim of SEO marketing is to boost your website’s position on Google’s search results page. It is cost-effective because the process of creating the SEO campaign works for companies with small budgets.

 

Most of the marketing strategies mentioned above take time to produce their desired results, but success was never achieved overnight. As long as your business produces consistent value-added content, the rewards will come accordingly.

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5 website design pointers for ecommerce success
Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout.

  1. Ease of usage

Experiencing a high bounce rate in your website? Well, poor user interface is definitely one thing that will contribute to that. Therefore, it is important you test your ecommerce extensively to ensure that it has a good user’s experience. While it is important to make your webpage attractive with many unique functions, it can go against you if they only make it difficult and confusing for users to navigate around your site. 

  1. Performance

It is estimated that up to 50% of users will leave the site if it takes more than 3 seconds to load. That is half of your traffic wasted as these users are leaving without seeing anything on your website. Thus, it is especially important to work on your website’s speed. Good hosting, functional coding and optimized designs are what you need to ensure good performance.

  1. Content

 You must not neglect the importance of good website content. Even if you have an attractive design in your website, the site will still fail if the content does not offer value to users.

For instance, when users shop online, they are not able to physically examine the product, thus it is important that you utilize your content to communicate the product’s benefits to users effectively. Product listings should include detailed information, specifications and pictures.

  1. Digital marketing

Digital marketing is one effective way to engage relevant target segments and generate leads for your ecommerce business. Primarily, this can be done through Search Engine Optimization or Search Engine Marketing. Hence, plan your inbound marketing strategy and execute with care to ensure ecommerce success. You can always engage a digital marketing agency in Singapore to guide you through this.

  1. Security and Privacy 

With a few major cases of security lapse being reported every year, it is understandable that security and privacy is the top concern for ecommerce shoppers. You must ensure that your platform is using a reliable and secured payment process. Additionally, make sure that all private information is kept securely. Maintain transparency so users can have the assurance when they shop at your site.
Contact an agency with extensive experience in web design in Singapore today if you are still in doubt.

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How do I be on top of Google. The fastest way
Do you want to make your e-commerce website on top of Google? Do you want your customers to find out about your company easily? Are you interested in making your site appear on the top of search engine results pages (SERPs)? If you answered yes to all these questions, then this article is for you.

There are two ways to be on the first page of the search results page. Firstly, there is pay-per-click advertising which is also commonly referred to as SEM (Search Engine Marketing). This is the fastest way that can get you on the top three rankings in Google, while SEO is a long term process.

To be at the top of Google’s search engine search results page, it is necessary to get a search engine marketing agency that offers both SEM services and SEO services to companies. You have to spend for them. Otherwise, you will just settle with having less traffic for your e-commerce website.

However, always remember that you do not have to spend lots of money before you can get your site on top of the SERPs. You know what they say; just because you have a deep pocket does not mean you will be good at digital marketing. There are a lot of factors that affect effective online marketing. Google isn’t mainly concern about the amount of money you have, but the authenticity and quality of your site, and that is shaped by the people that are in-charged of optimizing your site.

Well, if you would like to do it yourself, the first platform you can consider using is ‘Google Adwords’. This platform enables you to purchase certain targeted keywords. You will have the opportunity to choose the keywords yourself. Hence, it is necessary that you create a list of effective keywords for your company and your brand. Using Google Adwords is perfect for you especially if you have a hard time in getting organic traffic. However note that choosing the right keywords is a whole different gameplay. There are a lot of professionals who can provide Google Adwords services. Contact these individuals so that they can do the work for you. Just make sure that you hire someone who understands how ads on Google work.

Another thing that you need to know is that Google gives a quality score for each site. This score is updated on a regular basis, which is why you really need to maintain a good standing for your site. One of the common ways on how you can achieve a high quality score is to write a relevant ad copy.

As a business owner, it is necessary that you know how to engage in digital marketing. It is very important if you want to keep your business ahead of your competitors. Online marketing or advertising is something that you can do all by yourself. However, if you want to have faster and better results, then the assistance of a digital marketing firm will come in handy. You may think that this type of marketing can be costly. Whenever you think of such, always remember that all your efforts will be worth it in the end.

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How-Digital-Marketing-Affects-Global-Businesses.jpg
There are several factors that affect the success of global businesses. One of these is building a stable online presence to attract more people to patronize the products and services provided by company owners. In this digital age, almost everyone has access to the Internet. Hence, entrepreneurs need to take advantage of this fact in order to ensure that they can stay on top of the game. Indeed, digital marketing can have a great effect on businesses.

In this article, we will discuss the different advantages and benefits that your company can get out from digital marketing. After reading this article, you will surely have a deeper understanding of what online advertising means and how it can drive more customers to believe in your brand.

Your website speaks a lot about what you can offer.

As a businessman, your number one goal is to perform better in the market. You want to keep on attracting new customers and satisfying existing clients. To be good at this, it is highly recommended that you focus on ecommerce web development. Invest in building a reliable website that will guide consumers to connect with your company. 

A good web design can help you build strong relationships with your customers.

When it comes to building a website, you can always engage in agencies that are experts in web design in Singapore. Incorporate a responsive design in order to make it easy for interested individuals to build a relationship with your company. For example, you can create a responsive contact page that is easily accessible to possible consumers. Take note that doing this can make them feel more comfortable with your company. In return, they will more likely make purchases on your site.

Your online presence will have an impact on your status in the market.

Not every company has the capacity to engage in digital marketing. This is why businesses that really spend on online advertising are more likely to gain the respect and interest of the consumers. As a businessman, it is necessary that you think twice before you post anything on social media or on your site. Take note that almost everyone has access to the Internet. Your objective here is to make it to a point that they will like what your website or social media page is showing.

Create direct customer interaction.

As already mentioned above, having a good digital marketing program can be highly beneficial for your business. Through this, you can create a direct customer interaction. The key to your success is customer satisfaction. As long as your clients feel satisfied with the products and services that they receive, then they will keep on supporting your business. Having an effective and efficient online marketing campaign can be a big help to ensure this.

Luckily for you, there are several companies in Singapore that are offering online advertising or digital marketing services. You can get in touch with these agencies and see what they can offer you. Just make sure that you keep your options open. Try to search for the right firm that will satisfy your needs. Find the right company that can help you in building a good online presence. Ask some recommendations from friends so that you will have an idea on which company to hire.

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With the recent advancement in technology, almost all businesses already have their own websites. The site of a particular company speaks a lot about what it has to offer to its target market. Thus, it is crucial that every entrepreneur invests in creating a site that is not only pleasing to the eyes but also highly functional to encourage more people to visit and utilize it.

There are many factors that every consumer takes into consideration before making a decision as to whether or not they will make a purchase from the company. The look of the website is really important as it will be the best representation of the business in the online world. A website that has a bad design and poor quality content will really drive potential clients away. It will create a bad impression about the company. On the other hand, a well-designed website will make the target market more interested about the company and the products it sells.

In order to maintain an excellent company website, it is necessary to be consistent in what you do. Do not just settle for something simple. Always search for what is trending in the market. Look for what is the most interesting content and do not left behind. At the same time, keep on posting relevant articles on the site. As discussed, providing well written articles and well-designed graphic illustrations will only help users to view you in a more positive light. Unsure of how to do it well? Well, you can always engage in a professional website designer to help you to do web design in Singapore.

Increasing traffic for the website is also another ball game. After creating the website, the next thing to do is to make it more visible to the digital market. The goal is to make more people notice and visit the site. With more and more traffic coming to your site, the chances of conversion also increases. For businesses that have a large budget for advertising, engaging the services of an internet marketing agency can be a good idea.

The traffic of a site can easily fluctuate, make sure that you maintain it. In order to avoid losing traffic, the first thing you need to do is to de-clutter. Do not post anything on the site that may devalue your company. It is highly recommended that you run through the articles, photos, videos and other materials before you publish them on the site. Otherwise, the viewers may be distracted by too many unnecessary items found on your website and leave eventually.

Remember to check on your content for any grammatical errors. Avoid typographical errors in all the pages of your site. If there are too many errors found on the company website, the online visitors may start to think that your site is not reliable. Working hard on proofreading an article before it goes online will give validation and authenticity to the brand of the company.

Another effective way of avoiding a decline in site traffic is to create more useful pages on the site. Every website must contain a contact page where visitors from different parts of the world can easily communicate with the business. Lastly, a website must have an “About Us” page where the basic details about the business are provided for the readers.

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In this age of technology, can one business really survive without digital marketing? While it may be certain that any company can create its website in one click of a button, however to promote it well and increase its visibility in the market is another story. In this article, we will be dealing with the effects of digital marketing to different types of businesses regardless of its size.

With the recent advancements in technology in the web space, everything is becoming more and more convenient for entrepreneurs. One can easily promote his or her company products and services to their target market through creating a well-designed website. A site can easily present details to a potential customer who might be looking for the same service that the business offers. A product page can easily be created for users to choose from a variety of options and make a purchase instantaneously.

Nonetheless, it is still necessary for a business to consider the different marketing strategies to leverage upon even if it already has a well-functioning website if the direction for the company is to grow. Because more and more individuals are utilising the internet for information and for other business purposes, digital marketing has thus become a necessary type of marketing for businesses to use to increase its sales and profits.

Well, success and growth do not happen overnight. Thus, the employment of a digital marketing agency may be the best thing to do in order to save the business from stagnant growth. Take note that digital marketers are essential to help companies reach a wide group of target audiences.

Investing in online advertising is definitely cheaper compared to the traditional way of marketing. In the past, the advertising expenses are very costly because companies only have the option of choosing between these highly cost-intensive platforms such as newspapers, radio stations and television shows. These platforms might have a wide reach, however its effectiveness is often doubted. On the other hand, digital marketing can offer faster and more effective results and it is highly cost-effective. As long as the business owner chooses the proper strategy to implement, he can easily expect that his sales will rise over time.

In digital marketing, it is also important to focus not only on the ads that aimed to increase traffic to the website. There is also a great need to constantly improve approaches every now and then. When people start to see the same thing in the website over and over again, then they are going to be discouraged to find out more about the company. Therefore, it is highly recommended to change the look of the site, which could easily be done when one engages in a digital marketing firm that does web development in Singapore. Indeed, investing in digital marketing is really important not only for big businesses but also for small companies.

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