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Digital Marketing

How Digital Marketing Affects Global Businesses

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There are several factors that affect the success of global businesses. One of these is building a stable online presence to attract more people to patronize the products and services provided by company owners. In this digital age, almost everyone has access to the Internet. Hence, entrepreneurs need to take advantage of this fact in order to ensure that they can stay on top of the game. Indeed, digital marketing can have a great effect on businesses.

In this article, we will discuss the different advantages and benefits that your company can get out from digital marketing. After reading this article, you will surely have a deeper understanding of what online advertising means and how it can drive more customers to believe in your brand.

Your website speaks a lot about what you can offer.

As a businessman, your number one goal is to perform better in the market. You want to keep on attracting new customers and satisfying existing clients. To be good at this, it is highly recommended that you focus on ecommerce web development. Invest in building a reliable website that will guide consumers to connect with your company. 

A good web design can help you build strong relationships with your customers.

When it comes to building a website, you can always engage in agencies that are experts in web design in Singapore. Incorporate a responsive design in order to make it easy for interested individuals to build a relationship with your company. For example, you can create a responsive contact page that is easily accessible to possible consumers. Take note that doing this can make them feel more comfortable with your company. In return, they will more likely make purchases on your site.

Your online presence will have an impact on your status in the market.

Not every company has the capacity to engage in digital marketing. This is why businesses that really spend on online advertising are more likely to gain the respect and interest of the consumers. As a businessman, it is necessary that you think twice before you post anything on social media or on your site. Take note that almost everyone has access to the Internet. Your objective here is to make it to a point that they will like what your website or social media page is showing.

Create direct customer interaction.

As already mentioned above, having a good digital marketing program can be highly beneficial for your business. Through this, you can create a direct customer interaction. The key to your success is customer satisfaction. As long as your clients feel satisfied with the products and services that they receive, then they will keep on supporting your business. Having an effective and efficient online marketing campaign can be a big help to ensure this.

Luckily for you, there are several companies in Singapore that are offering online advertising or digital marketing services. You can get in touch with these agencies and see what they can offer you. Just make sure that you keep your options open. Try to search for the right firm that will satisfy your needs. Find the right company that can help you in building a good online presence. Ask some recommendations from friends so that you will have an idea on which company to hire.

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What To Do When Your Website Is Losing Traffic

With the recent advancement in technology, almost all businesses already have their own websites. The site of a particular company speaks a lot about what it has to offer to its target market. Thus, it is crucial that every entrepreneur invests in creating a site that is not only pleasing to the eyes but also highly functional to encourage more people to visit and utilize it.

There are many factors that every consumer takes into consideration before making a decision as to whether or not they will make a purchase from the company. The look of the website is really important as it will be the best representation of the business in the online world. A website that has a bad design and poor quality content will really drive potential clients away. It will create a bad impression about the company. On the other hand, a well-designed website will make the target market more interested about the company and the products it sells.

In order to maintain an excellent company website, it is necessary to be consistent in what you do. Do not just settle for something simple. Always search for what is trending in the market. Look for what is the most interesting content and do not left behind. At the same time, keep on posting relevant articles on the site. As discussed, providing well written articles and well-designed graphic illustrations will only help users to view you in a more positive light. Unsure of how to do it well? Well, you can always engage in a professional website designer to help you to do web design in Singapore.

Increasing traffic for the website is also another ball game. After creating the website, the next thing to do is to make it more visible to the digital market. The goal is to make more people notice and visit the site. With more and more traffic coming to your site, the chances of conversion also increases. For businesses that have a large budget for advertising, engaging the services of an internet marketing agency can be a good idea.

The traffic of a site can easily fluctuate, make sure that you maintain it. In order to avoid losing traffic, the first thing you need to do is to de-clutter. Do not post anything on the site that may devalue your company. It is highly recommended that you run through the articles, photos, videos and other materials before you publish them on the site. Otherwise, the viewers may be distracted by too many unnecessary items found on your website and leave eventually.

Remember to check on your content for any grammatical errors. Avoid typographical errors in all the pages of your site. If there are too many errors found on the company website, the online visitors may start to think that your site is not reliable. Working hard on proofreading an article before it goes online will give validation and authenticity to the brand of the company.

Another effective way of avoiding a decline in site traffic is to create more useful pages on the site. Every website must contain a contact page where visitors from different parts of the world can easily communicate with the business. Lastly, a website must have an “About Us” page where the basic details about the business are provided for the readers.

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Can Businesses Do Without Digital Marketing?

In this age of technology, can one business really survive without digital marketing? While it may be certain that any company can create its website in one click of a button, however to promote it well and increase its visibility in the market is another story. In this article, we will be dealing with the effects of digital marketing to different types of businesses regardless of its size.

With the recent advancements in technology in the web space, everything is becoming more and more convenient for entrepreneurs. One can easily promote his or her company products and services to their target market through creating a well-designed website. A site can easily present details to a potential customer who might be looking for the same service that the business offers. A product page can easily be created for users to choose from a variety of options and make a purchase instantaneously.

Nonetheless, it is still necessary for a business to consider the different marketing strategies to leverage upon even if it already has a well-functioning website if the direction for the company is to grow. Because more and more individuals are utilising the internet for information and for other business purposes, digital marketing has thus become a necessary type of marketing for businesses to use to increase its sales and profits.

Well, success and growth do not happen overnight. Thus, the employment of a digital marketing agency may be the best thing to do in order to save the business from stagnant growth. Take note that digital marketers are essential to help companies reach a wide group of target audiences.

Investing in online advertising is definitely cheaper compared to the traditional way of marketing. In the past, the advertising expenses are very costly because companies only have the option of choosing between these highly cost-intensive platforms such as newspapers, radio stations and television shows. These platforms might have a wide reach, however its effectiveness is often doubted. On the other hand, digital marketing can offer faster and more effective results and it is highly cost-effective. As long as the business owner chooses the proper strategy to implement, he can easily expect that his sales will rise over time.

In digital marketing, it is also important to focus not only on the ads that aimed to increase traffic to the website. There is also a great need to constantly improve approaches every now and then. When people start to see the same thing in the website over and over again, then they are going to be discouraged to find out more about the company. Therefore, it is highly recommended to change the look of the site, which could easily be done when one engages in a digital marketing firm that does web development in Singapore. Indeed, investing in digital marketing is really important not only for big businesses but also for small companies.

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Do You Need a Facebook Page For Your Business?

 

Did you know that Facebook has over 1.94 billion monthly active users? Out of this number, there are 1.5 billion daily mobile users. This only means one thing: Facebook is too big to ignore. There are many individuals who log in to this social networking site or application every single day. Therefore, it is crucial for every business to bring its products and services to Facebook through advertising or digital marketing.

While there may be several social media platforms that businesses can take advantage of to execute its promotional strategie s, it is undeniable that Facebook is the biggest of them all. With a large number of online users using Facebook, there is a need for every business to include Facebook marketing as part of its marketing and advertising efforts.

 

What Users Do On Facebook

As we all know, Facebook allows its users to get updates from their friends, the pages they follow and other users from the groups they are a part of. Regardless of the distance, communication has been made easier through its messenger feature. Different individuals who have the same interests can become members of various groups, where they can discuss and talk about topics that they like. For business owners, Facebook Pages are platforms for them to reach out to their target market. People who follow these pages can get instant updates of companies’ product information, promotions, and discounts.

The Importance of Having A Facebook Page

A business, regardless of its size, must invest in Facebook pages. The creation of one page is imperative for marketing purposes. As mentioned, it is one of the best ways to reach out to the customers and potential clients. In order to attract more followers of the page, a company must also spend on advertising. Facebook has a system that allows businesses to create ads to promote their pages. These ads can appear on the Newsfeed of the selected market audience and can run for a day, a week or even a month depending on the budget for advertising.

Aside from investing on ads, the social media manager of the Facebook page must also post relevant and material updates. These updates should spark the interest of the followers. Posts may vary from status updates, videos or photos. If you are a business owner and have no idea on how to go about this, you can connect with a reputable SMM Company. This company can help you to promote and maintain the traffic of the Facebook page.

Take advantage of the availability of Facebook as a social media platform to increase the visibility of your business in the market. The Facebook page is not only for promotion or advertisement of the products or services being offered by your company. It can also be a means of talking to customers through the comment or messages section. In the “About” section of the Facebook page all-important information that you want people to know about your business must be placed there. You can also indicate the location and operating hours on the same page. All these things can be done efficiently though the assistance of a talented and experienced social media manager.

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A Guide to Artificial Intelligence For Every Advertiser

Artificial Intelligence (AI) is a complex concept that must be studied and understood by every digital marketer. As defined by Merriam-Webster Dictionary, this term refers to a branch of computer science dealing with the simulation of intelligent behavior in computers. An artificial intelligence is a machine’s capability to imitate intelligent human behavior. As such, computer systems are able to perform tasks and other kinds of functions through the presence of artificial intelligence. In fact, AI is also capable of decision-making, which helps to carry out certain tasks efficiently.

Why Artificial Intelligence Is Important

Machines have become closely integrated in the lives of almost everyone. With the options of using machines, many individuals are able to carry out tasks in a fast and convenient manner. As a result, productivity has increased. With artificial intelligence, our lives have been made to be easier and more dynamic. Most importantly, artificial intelligence is capable of analyzing data and predicting outcomes, which human beings are not able to do.

How Artificial Intelligence Can Be Useful to Marketers

The number of people who constantly use the Internet has increased over the years. This can be attributed to the fact that everything is already on the web. A good digital marketing agency must take advantage of this by creating campaigns and programs that integrates artificial intelligence. There are various ways on how digital marketing can be successfully implemented. Artificial intelligence can be used to promote one’s business, to connect with potential clients, to address concerns of existing customers or to process online orders.

Search engine marketing is one of the most important ways on how one company or business can reach its target market. Since almost everyone uses search engines, the business owner’s goal must be to appear on the top page of web searches. The best thing to do this is to look for a good SEM Company that can employ services in digital marketing. When it comes to choosing what company to hire, always look at their previous works in order to make an informed decision.

For companies who want to go national or global, artificial intelligence can also be used to create chatbots. This can become very useful for entrepreneurs to build stable relationships not only with their existing clients but also with potential customers as well. Chatbots can be integrated in a website’s system. Through this, people can talk to the marketing team of a particular company even at the convenience of their own homes. They can easily make inquiries or requests by simply using the available chatbots.

Artificial intelligence can also be used to determine the analytics of a company’s campaigns. A report can be created and business owners can see if their previous efforts to promote the company has been effective, successful or productive. This way, they will know if they should spend more on a particular campaign or to end it. At the same time, it can encourage entrepreneurs to focus on optimizing future campaigns.

Nonetheless, it must be noted that artificial intelligence can never replace human intelligence. It can only be utilized to help individuals in their daily activities to achieve better results in projects or tasks.

 

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Using search engine marketing to promote your business online


Nowadays, it is easier for business owners to promote their products and services to their target market. There is traditional advertising where brands can easily place ads on newspaper, radio broadcasts or television shows. However, with the recent changes in technology, a new mode of advertising one’s business has risen and it is called digital marketing. The Internet has played an important role under this type of marketing.

Digital advertising can be done in many ways. One of the most effective modes is SEM or in actual term: search engine marketing, which enables entrepreneurs like you to reach and connect with customers via the web.

To adopt this strategy, first of all, a company must create a site that has a simple yet classy web design. Having a good web design and layout is very essential, as it will speak a lot about your company as well as the products that you are offering to consumers. As such, it is important to focus on how the website will look and the content featured in your online pages. All details about the business must be presented in an organized manner through the different pages of the site.

Once you have created a website, the next step is to help your site to be more visible on the online world. Take advantage of the presence of social networking platforms to get the attention of your target market. The best way to do it is by posting relevant and interesting photos, videos or links on Facebook, Twitter, Pinterest or Instagram.

Another way to do it is by engaging in SEM services from professionals. They can make your site appear on the top of search engine results pages (SERPs). Keywords bidding is important when it comes to this type of digital marketing. The keywords must be related to the business, product or service. Company owners will need to ‘buy’ the right keywords to increase the conversion rates of the ads. The more effective a particular keyword is, the more it will help in sales conversion.

Since keywords are one of the main elements in this type of marketing, it is imperative that you conduct proper research on this. There are many tools available online that enable company owners to determine the relevance of a keyword. Do not forget to create a keyword database. Regular checks on this database must be made in order to find out what are the keywords that work and what are those that do not.

To ensure that your efforts in search engine marketing will not go to waste, it is also highly recommended that you work with what you already have in your website. Make sure that links are easy to find and that they must be easily accessible. Try to post more photos about your products to encourage people to make purchases. With regard to content on your site, it is also recommended that you incorporate important keywords into your posts. These words must be integrated in the most natural way possible. Do not try to hard sell.

Whether you are a new or a small business, it is imperative that you focus on promoting your products and services. Without promotion, the chances of attracting the right customers will be low. To conclude, in this day and age, it is now a must to engage in digital marketing for your business to compete in the online world.

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Topic: Do small businesses need web design in Singapore?

Do small businesses need web design in SingaporeThe use of the Internet has risen over the years. Nowadays, almost everyone uses the Internet to get what he wants – whether it’s a piece of information, an online product or even inspiration. This is the reason why entrepreneurs are highly encouraged to create a website for their products or services. Having a web page will increase a business’ visibility in the market, which makes it easier for the target consumers or clients to notice them.

When it comes to building a website, there are many things that must be taken into consideration in order to ensure that a company’s online presence would yield to a high number of benefits for the business. There are also some crucial steps that must be followed so that one may create a highly functional and effective website. The most important thing to do is to conceptualize. A good businessman must know what he wants his website to look like. He can get some ideas from various sources or he can hire a website designer who can do everything for him.

The look and feel of the website will speak so much about the company as well as the products and services that they offer. This is the primary reason why even small businesses need to invest in web design Singapore. The designer will be responsible in creating a good-looking website that will entice people to visit the said online page.  He will not only work with the appearance of the site but also its functionality. This includes working on the buttons, links, forms and menus to be placed on the site. The very crucial part in the designer’s work is the coding of the website which is a tedious process.

The design of the site is different from its content, which comprises the posts, photos and other related information. Normally, this would come from the side of the business owner or from the content provider that he would hire. It is imperative that the website must contain all the relevant materials needed to promote the business. It must have an About Page that contains the basic information about the company. It must also have a page for services and products that the business provides. More importantly, it must have a page where consumers can find the contact details and address of the business.

Once the website is completed, the next step is internet marketing. This is the best way to drive direct sales via the use of electronic commerce. Small businesses must invest in digital marketing to invite more people to become interested in learning more about their company and purchasing their products or availing their services. A good way to do this is to focus on social media posts that must be timely, relevant and interesting to the target market. A blog that arouses curiosity or interest from readers can also be created. All these can be done with the help of a professional who is good in marketing online.

Indeed, the availability of the Internet provides several advantages to business owners in Singapore. As such, every entrepreneur must have a good website that will catch the attention of their target market. The site must not only have a great design but must also user-friendly to the online visitors. Furthermore, the site must have the basic information that every consumer is looking for.

 

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8 Tips to Make Email Marketing More Effective

Email marketing is a type of internet marketing in which a company sends ads and other business-related content to current and potential customers through email. A well-planned email marketing campaign can make a commercial message feel more personalized and can help in acquiring new patrons as well as in building loyalty and repeat business.

Whether a website is already live or is still in the web design and development stage, the company should carefully plan their strategy for an email campaign. Here are some simple tips to make it more effective:

  1. Place a subscribe button on the website.

Before the business can start sending emails to current or potential customers, the latter has to give permission first. Make it easy for them to subscribe by placing a button where it can be easily seen. Also, make the process effortless — sometimes, people get turned off when too many questions are asked even before they receive their first email.

  1. Make a catchy subject line.

The subject of every email should grab the readers’ attention to make them want to find out more. Pique their curiosity or promise something worthwhile but make sure not to use a misleading headline.

  1. Make it personal.

People are more likely to read an email if it sounds like it is for them, not for a list of names or a set of subscribers. The tone, voice, and choice of words should be natural and not forced. By using data points like location, age, and gender, the company can generate more targeted communications as well as personalized recommendations. Placing the actual name of the business owner or representative also helps in making it personal and trustworthy. However, it’s also important to maintain a balance between a professional approach and a friendly tone.

  1. Speak more of benefits than features.

When using emails as an internet marketing strategy, it is important to focus on the reader, not the company. Provide them with valuable information that they can use, answer their questions, give tips, and so on. Also, when introducing a product, center on how the customer can benefit from it rather than list its features.

  1. Build a sense of urgency.

Provide a clear call to action and remind readers of a deadline (e.g., limited time offer valid only until …). This often helps to keep customers from procrastinating.

  1. Send only important messages.

Recipients like to read messages that have value, so the company should make sure that every email they send to their subscribers contains important information. Readers should be able to benefit from reading the message in one way or another.

  1. Send post-purchase emails.

Internet marketing emails should not stop once a potential customer makes a purchase. The company should also prepare a re-engagement campaign within a certain period after a sale is made.

  1. Optimize messages for mobile.

A lot of people read their emails on their mobile devices, so make sure that the content can be viewed on smartphones and tablets. Many readers simply delete messages that they can’t read while on the go.

Similarly, a company’s website should be mobile-friendly and responsive; that is, it should be flexible regardless of what device the visitor is using. At MediaPlus Digital, we have experts in web design and development, and we create web pages that go hand-in-hand with the digital marketing campaigns that our clients intend to launch. Call us at +65 6816 3168 or drop us a line at wow@mediaplus.com.sg for more details.

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Web Design Tip: Choose the Right Colors for a More Effective Website


Internet users these days have very little patience and will leave a website in a second if they do not like what they see. Hence, it is essential to have a website that will entice visitors to stay long enough to explore the site and make them want to return. However, this means that the website needs to have an effective web page design which includes things such as layout, typeface, images as well as colours.

The Importance of Colours

The colours used by a company can have either a positive or negative impact on the website’s success as an online marketing strategy or tool. Using too many loud clashing colours may drive away potential customers as it might cause your website to be hard to look at. On the other hand, using only neutral tones will make your site bland and easily forgettable.

The color combination that a company uses for its logo and brand are carefully chosen to not only make it recognizable and easier to recall but also to depict the identity and image they want to project. This is the same for a website. After all, colors, in general, are associated with particular emotions or descriptions. For instance:

  • Blue is associated with dependability, depth, trustworthiness, and professionalism.
  • Red is deemed as the color for urgency, excitement, boldness, desire, and strength.
  • Green is for peace, nature, growth, freshness, harmony, and optimism. It is used to help people relax.
  • Black is classic and depicts elegance, sophistication, mystery, and formality.

 

Tips on Choosing Colors for a Website

Here are some tips that businesses can use when choosing the colors for their website design:

  • Consider the product or service. The website colors should reflect what the company is offering as well as the gender, age, emotions, and personality of their target market.
  • Consider the image the company wants to project. The business needs to know how colors affect emotions and use them accordingly. For example, orange is effective for calls to action in online marketing.

These are only some tips that can help a business narrow down their color options.

If you have a website or are planning to have one but are not sure which color scheme would be most effective for your business, call MediaPlus Digital at +65 6816 3168 or drop us a line at wow@mediaplus.com.sg. Our team of web designers and developers can help you choose not just the right colors for your company but also the most attractive layout, typeface combinations, images, and more.

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7 Crucial Points to Note Before Commencing Any Digital Marketing Strategy


Like any other business decision, a digital marketing strategy needs careful thinking and planning before it is put into action. This way, the management and their chosen digital marketing agency can allocate time, effort, money, and other resources wisely, investing in assets that are likely to produce the most desired results. Here are some crucial points to take note of before starting:

  • Know the current situation of the business.

Before starting to plan for any digital marketing strategy, the company needs to determine how it is currently performing. For instance, of the leads that it generates, how many turn into paying customers? How many online shoppers drop their shopping carts and when in the shopping process does it usually happen? How many visitors does the company’s Facebook page send to the website? Knowing information like these allows the company to determine their starting point and set the direction in which to go.

  • Identify the goals and purpose.

A company does not simply hold a social media or content marketing campaign because everyone else is doing it; instead, it is done for a purpose that has been determined beforehand.

It needs to identify its long-term goals so it has a clear direction of where it is going, then break it down into smaller goals that can be achieved more easily and in less time. With this, it can set the parameters for its digital marketing strategies. For instance, if the goal of a new business is to increase brand awareness, then it can focus its efforts on campaigns that introduce the product to more people. If it is conversion, then perhaps the website can be improved for that purpose.

  • Identify the target market.

Digital marketing campaigns will not be as effective as intended if they do not reach the target audience, i.e., the people who are likely to want and need the product. Thus, it is necessary to identify who this target audience is and then design the strategies to reach out and touch them.

For instance, if the business offers products for babies, then the company’s web page, ads, and posts should be able to reach out to parents, especially mothers, who are likely to be in their mid-20s to 30s. The strategy would be different for a company selling sports cars and is targeting professional males in their 30s or 40s.

After identifying the target audience, the company also needs to create personas or fictitious characters that represent their typical customers. This greatly helps in crafting a more effective digital marketing strategy.

  • Select the channels.

The strategy that digital marketing utilizes has to be in line with the goals set by the company. In other words, it should support the goal and lead the business towards achieving it. For instance, if the purpose of the campaign is lead generation, which asset would be most effective to use: email, social media, search engine ads, or blog content?

  • Track data.

Having an online presence is not just about having an attractive web page design; it is also about meeting customers’ needs. To know what this is, a business has to collect data. Knowing the number of visits, the site that drives the most traffic, the location of visitors, and so on, allows the company to understand the market better. Tracking just about everything during a campaign will also give valuable insight if it is effective; if not, necessary changes or improvements can be made.

  • Know the competition.

The internet has leveled the playing field, meaning small companies can now compete with big ones when it comes to marketing and advertising. While this is a good thing, it also means tougher competition since there are more players involved. It is important, therefore, to be aware of these competitors, which ones are ranking high in search engine results pages and which ones are being talked about in social media. If one types in a query, for instance, which websites appear?

  • Set the budget.

Like other ventures, digital marketing is not 100 percent free, and this is perhaps what holds many business owners back. A strategy does not have to be so expensive, though; it can start small. The important thing is to be wise and put the budget where best results can be seen.

These may sound overwhelming for some business owners. If you find it difficult to get the above tasks done and worried to make the wrong marketing moves, you can consider engaging MediaPlus Digital for all your Digital Marketing and Web Design Needs to have an edge over your competitors.

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