Digital Marketing

23 Aug: What are the key data to track for any SEM campaign

Search engine marketing or SEM plays a very important role in the success of every business in Singapore. With the right team coupled with the right SEM campaign strategies, companies will have the chance to compete in their markets online. However, depending on the industry, investing in AdWords (Google Ads) can actually be quite expensive. But, with the right knowledge and tools, you will be able to advertise cost-effectively. In this article, we are going…

16 Aug: The “Four Gift” Rule for Marketers

The “Four Gift” rule is often employed by parents to limit gifts for their children based on something they want, need, wear, and read. These incentives can also be employed in the marketing context to develop a successful digital campaign that captures audience attention. 1) A want We often want something that is exciting and fun, be it when we were young or when we are old. Taking advantage of the “fun factor” allows your…

16 Jul: How to Boost Your Online Customers’ Confidence

A good business owner knows that the key to his success is customer satisfaction. When customers are happy with their purchases, they are most likely to come back to the company to buy more. At the same time, they can also help in marketing the brand especially when they start to recommend the brand’s products to others. In this article, we will present some tips and tricks on how to increase customers’ confidence in your…

06 Jul: How to Use Social Media to Find Out Customer’s Needs

Social media is increasingly used by organisations to discover more about their audience and the market. Doing so has reduced effort, time and money as compared to older methods of discovering information about audiences. This is so as there is a wide variety of information online as people make purchases, express views, do networking and more on social media. Businesses with the right strategies and tools are able to take advantage of this opportunity to…

26 Feb: What Are Some Cost-Effective Marketing Strategies For Businesses Online?

For any business online, it is crucial to utilise as many Internet marketing tools out there to maximise their digital presence, but sometimes not everyone has the resources. Here are some cost-effective ways for online businesses to make full use of what the Internet has to offer: Blogging One of the most profitable albeit long-term methods is to have a blog page on your website; producing quality content showcasing your enthusiasm and knowledge on the…