New in Singapore
Reach people while they are explaining what they need, not just searching for a keyword.
ChatGPT Ads are now open to advertisers in Singapore. We plan, launch and manage the campaigns, then measure what they actually return, not just how many impressions they generate.
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Years of digital experience
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Projects completed
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Where this stands today
Last verified 29 September 2026
Singapore was among the Southeast Asian markets added in September 2026. Access runs through OpenAI’s own ads team, through agency partners, and through self-serve in Ads Manager for eligible advertisers. This is early. Benchmarks for Singapore do not exist yet, so anyone showing you a projected cost per lead is making it up. For the background, read our guide to ChatGPT Ads in Singapore.
What Will Be Delivered
We do not just run the ads. We plan, launch and manage ChatGPT Ads through OpenAI Ads Manager for Singapore businesses, from account setup and creative through to conversion tracking and optimisation.
Someone describing a problem to ChatGPT often gives you more context than someone typing a short search query. The opportunity is turning that context into a relevant click, then into a landing page that gives them a clear answer.
Account setup, creative, budgets and day-to-day management in OpenAI Ads Manager, run against cost per enquiry rather than clicks.
Working out how your buyers actually phrase the problem to an assistant. It rarely matches your keyword list, and that gap is where the budget gets wasted.
Someone arriving from a conversation expects a direct answer, not a homepage. We build the page the click deserves.
See CRO
GA4 events, server-side tracking and a clear read on what this channel is doing, separate from your Google Ads spend.
Paid placement and being cited in the answer itself are two different things. Running both means you are in the conversation either way.
See our GEO / AI SEO service
This does not replace Google Ads. We keep both running and shift budget based on what each one returns.
See SEM management
How it differs
The buying mechanics look familiar, but the thing you are bidding into is different. Treating ChatGPT Ads like another keyword-based search channel can lead to a poorly structured test.
Google Ads
ChatGPT Ads
User behaviour
Searching for information or a product
Describing a problem or a need, in their own words
What triggers the ad
A keyword the user typed
Conversation context, intent and advertiser targeting signals
Where it sits
Above and below the results
In a clearly labelled ad placement below the response
Who sees it
Everyone
Free and Go users only
User intent
Often a two or three word query
Usually a described problem, with context
What you optimise
Keywords, match types, negatives
Creative, targeting signals and the landing page behind the ad
Why work with us
Your ads account, your analytics, your landing pages. We work inside them. Everything belongs to the client, so if you ever move on you are not starting from scratch.
This channel is new and unproven in Singapore. If the numbers do not stand up after a fair test, we will say so and move the budget rather than keep billing you for it.
You are not passed between five different people every time you have a question. The same team stays on your account.
A new channel is easier to try when the team running it is not new.
01
Some businesses have no reason to be here yet. We look at what you sell and who buys it before recommending a budget.
02
We map how your buyers describe the problem to an assistant, and build the creative around that rather than your keyword list.
03
A contained budget over a defined period, with tracking in place before anything goes live so the result is readable.
04
We report what it returned against what it cost, next to your other channels, and recommend scaling or stopping.
Questions about the work
Can We Actually Run ChatGPT Ads in Singapore Now?
Yes. Singapore opened in late September 2026, alongside Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Taiwan. Before that, advertisers here could only prepare.
Who Will Actually See Our Ads?
ChatGPT Ads may appear to users on the Free and Go plans. Paid plans including Plus, Pro and Enterprise plans do not show ads.
What Will It Cost Us per Lead?
There is no reliable Singapore benchmark yet, and we will not invent one. What we recommend instead is a controlled test with a defined budget and a conversion target, then using the actual data to decide whether the channel deserves more of your money. Anyone quoting you a cost per lead for this channel today is guessing.
How Is This Different from Bidding on Keywords?
There are no keywords to bid on. Placement is matched using conversation context, intent and the targeting signals you provide as an advertiser. What you control is the creative and the page behind it.
Can We Pay to Be Recommended in the Answer?
No. OpenAI has been clear that ads sit separately from the response and do not influence it. Being mentioned inside the answer itself is organic work, which is what our GEO / AI SEO service covers.
Should We Move Budget Out of Google Ads?
We would not assume it should replace Google Ads. ChatGPT Ads and Google Ads reach people in different contexts, so we recommend testing the new channel separately and comparing the actual results before reallocating budget. We manage both, so we have no reason to push you either way.
What Do We Need Before We Start?
You need a suitable landing page and reliable conversion tracking. If traffic currently lands on your homepage, or your tracking is incomplete, we recommend fixing those first so the test produces usable data.
Where Can We Read More About How This Works?
Our guide to ChatGPT Ads for Singapore advertisers goes through the formats, the rules and the mechanics in detail.
Tell us what you sell and who buys it. We will tell you honestly whether this channel is worth your money yet, and what a fair test would look like.
Talk to us about a test budget