Top 10 Advertising Agencies in Singapore (2026)

The right advertising agency turns your budget into measurable growth; the wrong one spends it on activity that never moves the needle. Singapore has strong options at both ends, from performance-led media buyers to global creative networks. This guide ranks 10 advertising agencies in Singapore and who each suits best.

Quick answer: MediaPlus Digital suits SMEs and growth brands wanting measurable, full-funnel advertising; 2Stallions and MediaOne for AI-assisted, data-led campaigns; OOm for certified paid search and social; Heroes of Digital and Pendulum Asia for performance-led results; Version2 and Mediatropy for programmatic and integrated media; and Ogilvy or GOODSTUPH for large-scale and bold creative.

Quick comparison

The 10 best advertising agencies in Singapore

1. MediaPlus Digital

Best for: SMEs and growth brands that want measurable, full-funnel advertising with real ROI

A full-service agency that manages campaigns across Google, social, and programmatic with in-house strategy, creative, and media buying. It emphasises account ownership and measurable results, so you keep control of your data and judge success on leads and revenue.

Key services: Google Ads, PPC, social media ads, display, programmatic advertising, SEO, web design. A Google Partner and PSG pre-approved vendor.

2. 2Stallions

Best for: businesses seeking AI-assisted, efficiency-led campaigns

An award-winning digital agency that integrates AI across advertising, SEO, and social workflows, with regional offices.

Key services: paid advertising, social, SEO, content, marketing automation.

3. MediaOne

Best for: brands requiring deep data and content support

Combines advertising with data analytics and content, using measurement and machine-learning tools to optimise campaigns.

Key services: paid search and social, SEO, analytics-led optimisation.

4. OOm

Founded in 2006, OOm is a Google Premier Partner and Meta Business Partner with strong in-house paid search and social teams. Its certified status and large team suit established brands that want a safe, credentialed partner.

Key services: SEM, paid social, SEO, China marketing.

Best for: established brands wanting a large, certified team.

5. Heroes of Digital

Best for: SMEs wanting performance-led advertising

Focuses on performance marketing paired with conversion rate optimisation to get more from existing spend. Key services: Google Ads, paid social, CRO, performance tracking.

6. Version2

Best for: brands needing precision programmatic and media buying

Specialises in programmatic advertising and media buying, with strategic planning and precise audience targeting. Key services: programmatic advertising, media buying, media strategy.

7. Mediatropy

Best for: data-led brands requiring integrated regional solutions

A data-driven, full-service Google Premier Partner with APAC presence, combining media, SEO, creative, and analytics. Key services: paid media, programmatic, SEO, creative, analytics.

8. Pendulum Asia

Best for: brands wanting performance media tied to retention

Pendulum Asia is a full-service ecommerce growth agency focused on driving profitable sales through paid media, email, and SMS, with an emphasis on customer acquisition, retention, and lifetime value. A fit for online stores that want advertising judged on profitable revenue, not just clicks. Key services: paid media, email marketing, SMS, retention and CRO, media strategy.

9. Ogilvy Singapore

Best for: large brands running major creative campaigns

Part of a global network synonymous with large-scale brand campaigns, built for major brands with substantial budgets. Key services: brand strategy, creative, advertising, PR.

10. GOODSTUPH

Best for: brands seeking bold, independent creative

A respected independent Singapore agency known for bold, social-led creative and strong cultural instincts. Key services: creative, social, brand and content.

How to choose the right advertising agency in Singapore

The best advertising agency depends on what you are actually trying to do:

1. Define the goal. Brand awareness and creative call for a different agency than lead generation and sales.
2. Match the model to your stage. SMEs usually get more from a performance or full-funnel agency; large brands may need a creative network.
3. Check measurement and ownership. You should own your ad accounts and see clear reporting on cost per result, not just reach.
4. Look at relevant work. Ask for results from businesses like yours, in your channels.
5. Consider grants. A PSG pre-approved vendor can help eligible SMEs offset qualifying advertising and marketing costs.

Frequently asked questions

How much does an advertising agency cost in Singapore?

Management retainers typically run from SGD 1,000 to SGD 5,000+ per month on top of your media budget, depending on channels and scope. Creative and brand campaigns are priced separately by project.

What is the difference between an advertising agency and a digital marketing agency?

An advertising agency focuses on paid campaigns and, in the case of creative agencies, brand work. A digital marketing agency usually covers a wider mix, including SEO, content and web. Many agencies, including MediaPlus, do both.

Should an SME hire a big creative agency or a performance agency?

Most SMEs get better returns from a performance or full-funnel agency that ties spend to leads and sales. Large creative networks suit brands with big budgets and brand-building goals.

Can I claim PSG funding for advertising?

Eligible Singapore SMEs can receive up to 50% PSG support for qualifying digital marketing solutions through a pre-approved vendor.

Work with an advertising agency that delivers results

If you want advertising judged by leads and sales, not just impressions, talk to MediaPlus Digital. Explore our digital marketing and performance marketing services to see how we connect creative, media and measurement into campaigns that grow your business.