What is User Flow in Web Design?

What is User Flow in Web Design?

2 web designers creating flowchart of user journey

When users visit your website or app, do they have the best possible experience? Bad user experience may be a reason for not receiving the leads you expected and when conversions continue to drop. One way to fix this is to better understand how users interact with your website or app. In web design, the ultimate goal is to direct users through a sequence of pages in which…

  1. Users’ inquiries are acknowledged
  2. Users discover validation which justifies your claims
  3. Users finally make a move, requesting your assistance

Understanding User Flow

web designer checking effectiveness of website user journey

The path followed by a typical user on a website or app when executing an action is referred to as user flow. This user flow guides them through a series of steps that lead to the desired outcome and final act, like product or service purchasing. Of course, when dealing with products, users may take several different paths. This is where user flow comes in; it depicts the many ways that users may follow when using an app or website. This can be written out or created digitally; it’s all up to the designer’s creativity.

User flow is steps to which users take in achieving an outcome on your site. It incorporates every one of the various pages of your website. According to Orbit Media, imagine your website as a city, and there are multiple roads running through it, which may lead to the same destinations. These roads depict the “user flow” in which visitors may navigate to get from one page to the other. User flow will show how you plan each page and verify what contents and navigational links to incorporate.

Why is User Flow Important in Web Design?

planning out how website directs users to other marketing areas

User flows are an essential part that helps users grasp the value of the ideas and how it leads users through specific processes and actions. Understanding the user flow of a website can justify whether or not your design of a brand new site or revamping an old one is practical. The better your modelled flows meet the demands of your designated users, as well as your business, it simply means that your website is a success. Bear in mind that user flow often changes, and it’s good to always keep it up-to-date. A good user flow helps promote a user-centred design to which users will navigate through your website to achieve their goals. Hence, designing a productive screen is a must in achieving the desired outcome. A few other benefits of user flow in web designing are:

Pitch your product

User flow also makes it simple to represent the product’s flow to clients or colleagues. This can indeed provide a broad idea to the team of how the designer’s interface is envisioned to function in its most accurate manner. By assisting your team in visualizing how users will interact with the page, you can guarantee that everyone is on the same page. This results in a more productive and enjoyable work environment.

Establish an Intuitive Interface

web designer planning user interface to push users along user flow

A user-friendly site should take into account the user’s time. Have you ever been to a website and just don’t know what to do next? That’s precisely what we want to avoid! Of course, as mentioned earlier, there are multiple ways a user can achieve the desired action. To evaluate the efficiency of the interface designers works on, user flows depict these potential routes. Having a good user flow planned out can aid in navigating your site, ensuring users know what actions to execute next. It also helps to increase the likelihood of users buying or signing up for your product or returning to your page.

Evaluate Current Interfaces

Using a blueprint to map out users’ movement inside an interface allows you to understand what alternatives the user has on each page. Besides that, it helps to identify whether the routes offered can further assist users in completing the desired action within the intended time. User flows are updated regularly. It helps to better evaluate your site’s efficiency – what’s working, what’s not, and which areas need further improvement. On top of that, updated user flow aid in determining the reason why some users may halt at a particular time and how you can attend to resolve those issues. Other elements a user flow can point out is:

  • If there is a smooth transition from one screen to the next?
  • Are the patterns of the displays logical?

The design of a successful website is defined by its intuitiveness. When users can easily navigate through an interface without much hesitation or misunderstanding, users are more likely to buy or return to the site again. User flows are an excellent addition to any designer since it can help you further assess your creative design’s efficiency. You can definitely ensure your user’s experience is smooth.

Choose MediaPlus Digital As Your Web Design Partner

MediaPlus Digital is a Web design Singapore agency with more than 10 years’ experience.

Our web development team provides mobile responsive websites that are both intuitive and attractive to users. As a premier web design agency, we pride ourselves on providing sound advice to clients and effective project management.



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